Companies are always looking to get their products noticed over that of its competitors -- which is something that all of these September 2016 brand activation ideas seem to have in common.
By using exclusive pop-up shops as a way to market new apparel and other products, companies and celebrities alike are able to generate a sense of urgency among buyers that turns a retail spot into an anticipated event. An example of this that's included is the 21 tour merchandise stores that Kanye West set up around the globe -- prompting people to wait outside for hours just to get their hands on some of the branded clothing.
Companies in the food industry are taking similar ventures as well -- hosting limited-time events with elaborate menu options that consumers don't want to miss out on. Also included in this series of September 2016 brand activations are a number of branded events that get consumers actively involved -- ensuring that the name of a product and the positive memories that become associated with it are ingrained.
Top 80 Brand Activations in September
From Company-Hosted Croquet Events to Flavored Sun Lotion:
Riley von Niessen — Sep 6, 2016 — Marketing
80
Campaigning Doll Kits
Mezco's Living Dead Doll 'Sadie' is Running for President
79
Multi-Sensory Liquor Shops
Pernod Ricard's Cruise Ship Store Educates and Inspires Consumers
78
Floating Beer Gardens
Hoegaarden's Pop-Up Beer Garden Offers a Multi-Sensory Experience
77
Broccoli Sampling Booths
Tenderstem's #GetTenderTonight Campaign Shares a Taste of Vegetables
76
Relaunched Jean Celebrations
The 505 Levi's Jeans Were the Center of an Elaborate New York Party
75
Multi-Sensory Beauty Installations
teamLab's Interactive Gallery Explores L’Occitane's Products
74
Razor-Printing Pop-Ups
Gillette's 'RZR MKR' Showcases the History and Future of Razors for Men
73
Game-Embedded Pizza Boxes
The New Pizza Hut Box Features a Flick Football Field on Top
72
Holiday Soda Bottles
Coca-Cola's Gift Bottle Transforms Its Label into a Chirstmas Bow
71
Vodka Cafe Pop-Ups
Grey Goose Opened a Pop-Up Vodka Bar, Cafe & Bakery in New York
70
DIY Dining Pop-Ups
'The Dining Club' by IKEA Has Guests Prepare Their Own Meals
69
DJ Pizza Boxes
The Pizza Hut Box Was Revitalized as Part of a Creative Marketing Technique
68
Celebrity Sneaker Pop-Ups
The Under Armour Curry Lux Will Be Featured at a Limited-Time NYC Shop
67
Commuter-Cooling Fan Installations
This Currys PC World and Dyson Stunt Helps Travelers Cool Off
66
Rapper-Endorsed Streetwear Pop-Ups
Illegal Civilization's Tokyo Store Will Host Exclusive Apparel
65
Pop-Up Rum Bars
ZINC Apartments is Celebrating National Rum Day 2016 with a Pop-Up Tasting
64
Supermarket Wine Pop-Ups
Tesco Launched the 'Finest' Pop-Up Wine Bar to Showcase Its Wines
63
Historical Hip Hop Activations
Netflix Paints Graffiti in Toronto for Its Series 'The Get Down'
62
Automotive Gin Bars
'Gin and Bear It' Operates Out of a Classic Converted Car
61
Box Truck Retail Pop-Ups
Foulplay Will Leave Its Portable Shop Open for a Limited Time Only
60
Historic Rum Pop-Ups
The 'Casa Havana' Club Pop-Up Features a VR Storytelling Experience
59
Fried Chicken-Scented Lotions
KFC's Extra Crispy Sunscreen Features the Scent of Fried Chicken
58
Back-to-School Pop-Up Shops
The Kikkerland Pop-Up Showcases Whimsical School Supplies
57
Pop-Up Kitchen Concepts
R. House's Rotating Kitchen Will Allow Chefs to Test Out Different Dishes
56
Kaleidoscopic Cookie Trucks
Oreo is Using a 'Flavor Mobile' to Launch Its Newest Flavored Cookies
55
Lickable Breathalyzer Cards
This Uber Driving Campaign Reveals If a Bar-Goer Has Overindulged
54
Beer-Branded Sneakers
Budweiser and ALIFE Created These Promotional Limited-Edition Sneakers
53
Sporty Technology Pop-Ups
Samsung's Galaxy Studio Lets Fans Experience the Olympics in VR
52
VIP Ticket Geofilters
Toyota Used a Snapchat Filter to Offer an Exclusive Lollapalooza Concert
51
Pop-Up Seawater Shops
'The Bottle' by RNLI Stocks Salt Water Drinks for Water Safety Awareness
50
Tiled Pop-Up Kiosks
This Mobile Shop's Design is Inspired By Public Swimming Pools
49
Rap Label Pop-Ups
Cash Money Records & VFILES Joined to Offer Apparel from Hip-Hop's Biggest Names
48
Commercial Social Media Tools
Instagram's Business Tools Help Companies to Engage on the App
47
Pet-Friendly Art Galleries
Pet Insurance Provider 'More Than' Created Interactive Art for Pets
46
Updated Rapper Apparel
The Kanye West Tour Merchandise Now Includes New Graphic Designs & Colors
45
Back-to-School Retail Events
Macy's is Preparing Students for College with Special In-Store Events
44
Worldwide Rapper Pop-Ups
Kanye West is Opening 21 of The Life of Pablo Pop-Ups Simultaneously
43
Social Good Selfie Walls
Cadillac Fairview is Launching 'Pledge Walls' for Back-to-School Season
42
Artful Snack Campaigns
A New Cheetos Snack Contest Challenges Consumers to Identify "Art Pieces"
41
Collaborative Streetwear Pop-Ups
Anti Social Social Club and Period Correct are Planning an Event
40
Mattress-Advertising Airport Lounges
This Airport Seating Lounge Provides Ultra-Comfortable Seats
39
Festival Tent Cafes
This Lavazza Shop Shares Barista-Made Coffee at a Festival
38
Soda Brand Gaming Competitions
Coca Cola Hosted a Seven Hour Gaming Event at Its Headquarters
37
Promotional Beer Popcorn
Lav Created a Popcorn Beer to Celebrate a Change in Ingredients
36
Interactive Street Food Guides
Expedia Created London's Ultimate Street Food Guide
35
Customer-Oriented Retail Campaigns
Nordstrom's 'You First' Ads Put the Emphasis on the Customer
34
Branded Social Media Stickers
Twitter's 'Promoted #Stickers' Include Brands like Pepsi
33
Promotional Fortune Cookies
Supreme Created Exclusive Treats as a Part of Its Apparel Marketing
32
Collaborative Launch Parties
Travis Scott Joined with Apple to Host an Album Release Event
31
Album-Promoting Food Trucks
Rapper Gucci Mane is Promoting His New Album with a Food Truck
30
Impromptu Rapper Pop-Ups
Drake's New York Pop-Up Store Amassed Tons of Fans Despite Short Notice
29
Video Streaming VR Promotions
This Netflix Clip Introduces People to the 'Stranger Things' Series
28
Coffee Rideshare Programs
The Lyft & Starbucks Promotion Rewards Customer with Incentive Deals
27
Branded Croquet Events
Pimm's is Running 'Pimm's Cider Cup' Croquet Games for the Public
26
Promotional AR Kids Games
'Dragon Spotting' Helps Promote 'Pete's Dragon' to Kids with Smartphones
25
Whisky Personality Quizzes
The 'Flavour Behaviour Test' Helps People Find the Perfect Drink
24
Rewarding Coffee Shop Contests
The 'Starbucks for Life' Game Allows Customers to Win Free Coffee
23
Student-Targeted Fragrance Campaigns
The Ecko Unltd. 72 Campus Tour Targeted College-Age Men
22
Mobile Cake Campaigns
The Launch of Fibre 1 Cheesecake Bars Involved a Literal 'Cake Walk'
21
Coffee Shop Loyalty Cards
The Dunkin' Donuts Black Card is Reserved for Special Customers
20
Personified Food Pop-Ups
This Human Fast Food Vending Machine Surprises People at a Laundromat
19
Charitable Burger Geofilters
A&W's Campaign on Snapchat Brings Attention to 'Burgers to Beat MS'
18
Branded T-Shirt Challenges
Oasis Promises Rewards to a Fan Who Wears a Promotional Tee for a Month
17
Celebratory Park Promotions
Parks Canada is Marking Canada's 150th Birthday with Free Admission
16
Competitive Sports Webseries
EE is Collaborating with YouTubers for the 'The Wembley Cup' Series
15
Magazine-Branded Campus Tours
The 2015 Essence College Tour Aimed to Inspired College Students
14
Summer-Centric Beer Activations
This Beer Campaign Focuses on Millennial Summer Activities
13
Student-Targeted Tech Giveaways
The #GetCollegeReady Campaign Helped Prepare High School Grads
12
Animated Character Livestreams
Hasbro Created a Facebook Live Broadcast Starring Mr. Monopoly
11
Branded Anime Beverages
These Pokemon-Inspired Starbucks Drinks Take After Popular Characters
10
Fast Food Luggage Ads
Bojangles Gave Travelers Full Meals on Airport Luggage Conveyor Belts
9
Exam-Based Brand Activations
'Bojangles' Restaurant Surprised Students with Food After Their Exams
8
Vegan Night Markets
Los Angeles is Set to Host Its First Ever All-Vegan Street Food Market
7
Stadium-Inspired Lounges
Panasonic's Olympic Marketing Stunt Introduces a 'Stadium of Wonders'
6
Telecom Travel Pop-Ups
Three Mobile Offered Free Trips to People with Winning Stories
5
Student-Targeted Restaurant Promotions
Chipotle is Celebrating Back-to-School with Free Drinks
4
Cultural Pop-Up Events
Ignite 150 Will Bring Surprise Events to Ottawa for Canada's 150th Birthday
3
Child-Written Promotional Campaigns
Target's Back-to-School Ads were Written and Directed by Kids
2
Oversized Burger-Eating Challenges
The Triple Triple Challenge Caters to Those with Big Appetites
1
Rice-Oriented Cooking Contests
The 'Rice to the Occasion' Contest Involves Minute Rice Recipes
Related Ideas
Celebrity-Starring Swimwear Campaigns
Kim Kardashian Fronts the SKIMS 'Swim Shop' Campaign
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Maternity Clothing Pop-Ups
Bumpsuit Created a Pop-Up Pod for Its First Physical Retail Presence
Multi-Sensory High-End Foootwear Events
Moncler’s Studio Ascenti Presented Its Design in Paris
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Disruptive Sun Care Pop-Ups
Sun Bum's Good Days Daily Bodega Inspires Refreshed Routines
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Caribbean Influencer Events
Toronto's Carnival Oasis 2023 Was a Celebration of Caribbean Culture
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Celebrity-Led Luxury Handbag Campaigns
BALENCIAGA and Kim Kardashian Join Forces
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Premium Athleticwear Pop-Ups
Reigning Champ Announces Pop-Up in Toronto’s Yorkdale Centre
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Music-Informed Fashion Collections
Roc Nation and Moncler Join Forces on a New Capsule
Conscious Shopping Promotions
Hey Harper is Holding 40% Sales Throughout November
Seasonal Autumn Treats
Target Launches a Fall-Themed Private Label Sweets Collection
Airport Skincare Pop-Ups
The Sol de Janerio Delícia Drench Pop-Up Was at Charles de Gaulle Airport
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Cosmic Beverage Activations
CELSIUS Energy Promotes its Space Vibe Trilogy with a Coachella Event
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
High-Fashion Workwear Runways
sacai Spotlights a Few High Fashion Collaborations for FW23
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
On-the-Road Fashion Shows
The Louis Vuitton Pre-Fall 2023 Collection Debuted in South Korea
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Lunar Boutique Pop-Ups
Celebrate Lunar New Year at Bayview Village's Lunar Luxe Boutique Pop-Up
Autumn eCommerce Fashion Pop-Ups
This SHEIN Pop-Up Will Celebrate the Arrival of Fall Fashions
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
British Culture-Honoring Luxe Fashion
The Burberry Summer 2024 Range is Unveiled During LFW
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Physical Luxe Perfumerie Pop-Ups
CELINE Opens a New Haute Parfumerie Pop-Up in London's Harrods
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
Night-Out Chocolate Campaigns
The Cadbury Spectacularly Nice Promotion Offers a Range of Prizes
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Chain Restaurant Food Festivals
Chain is the Worlds First Gourmet Chain Food Festival
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Prom Fashion Pop-Ups
House of Prom is a Limited-Time Pop-Up for Prom Goers
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Hybrid Beauty Events
SEPHORiA: House Of Beauty Can Be Experienced in Person & Virtually
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Pride Skincare Pop-Ups
Kiehl's Celebrates Pride Month with a Pop-up Event at Stackt Market
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Refreshing Festival Activations
The Mitchum Fresh Factory Shares Experiential Sampling
In-Person Beauty Events
Superdrug Announces the Return of the Superdrug Presents Event
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Super-Hydrating Skincare Campaigns
Clinique's Protect your Glow Spotlights Superstar Moisturizers
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Luxury Experiential Event Brands
The Concierge Club Expands to the US Market
Unashamedly Romantic Pop-Ups
Laura Ashley's Workshops Use Deadstock Fabric to Create New Totes
Exclusive Pop-Up Events
Brunette the Label Partners with Holt Renfrew for Exclusive Pop-Up Event
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Hip Hop-Honoring Exclusive Campaigns
Hennessy and cHIP sHOP Join Forces on a New Campaign
Branded Gaming Events
Ubisoft Announced 'Ubisoft Forward' for June 12th in Los Angeles
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Luxury Beauty Promotions
The Sephora Spring Savings Event Spotlights YSL Beauty Products
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Beach-Ready Opulent Pop-Ups
Harrods Opens a CELINE Plein Soleil Pop-Up Store in London
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Seasonal Grocery Collections
Kroger Co. Unveils the 14-Piece 'Harvest Apple' Autumn Collection
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Hispanic Heritage Grocer Campaigns
Southeastern Grocers are Celebrating Hispanic Heritage Month
New York Cannabis Lifestyle Events
MARY Fest To Launch in NYC on April 20 2023
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Athlete-Backed Sports Apparel
Tiger Woods and TaylorMade Golf Team Up to Launch Sun Day Red
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Esports Awards Activations
Coca-Cola Returns as a Partner for the 2022 Esports Awards
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
Private Label Product Promotions
This Target Game Day Promotion is Shawn Johnson-Approved
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Summer-Ready Boutique Shops
Urban Outfitters Unveils a New Dress Boutique Pop Up Opening in April
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Football-Focused Candy Campaigns
Cadbury 'Win a Day in their Boots' Promotion Celebrates Soccer
Occasion-Driven Apparel Retailers
Windsor Fashions Llc Expands into the Canadian Market
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Autumnal Bakery Promotions
The MyPanera Week Fall Faves Fest is a Week-Long Celebration
Celebratory Tech Brand Promotions
Samsung Week Offers Deals on a Range of Devices
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Seasonal Grocer Celebrations
Natural Grocers AUTUMNFEST Offers Ample Discounts
Meat-Themed Brand Experiences
The Jack Link's Meat Retreat Celebrates National Jerky Day
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Empowering Skin Pop-Ups
La Roche-Posay's Positivity Lab Celebrates Acne Positivity
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta
Autumnal Private Label Products
These SEG Seasonal Own Brands Products are Limited-Edition
Retailer-Rewarding Brand Promotions
This PepsiCo Retailer Competition is Running in the UK
Latin Cuisine Retailer Events
The Kroger Latin Flavors Event is Arriving Ahead of Cinco de Mayo