Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Lavazza Shop Shares Barista-Made Coffee at a Festival

 - Aug 10, 2016
References: lavazza-canada & eventmagazine
In order to help attendees enjoy coffee at a festival, Agency Amplify and coffee brand Lavazza set up shop at this year's Wilderness festival. The coffee shop put a focus on the authentic Italian heritage of the brand and offered a place for festival-goers to purchase coffee made by on-site baristas.

Alongside the shop and cafe space, the Lavazza installation featured a space that was used to showcase latte art and teach workshops on Green & Blacks mocha and espresso martini drinks. In the evenings, the workshop space was transformed into an espresso martini cocktail bar, complete with a DJ.

In order to keep festival-goers fully caffeinated, Lavazza also drove around tricycles that gave away complimentary coffee to people who were stationed at the festival campsites early in the morning.