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Festival Tent Cafes

This Lavazza Shop Shares Barista-Made Coffee at a Festival

— August 10, 2016 — Marketing
In order to help attendees enjoy coffee at a festival, Agency Amplify and coffee brand Lavazza set up shop at this year's Wilderness festival. The coffee shop put a focus on the authentic Italian heritage of the brand and offered a place for festival-goers to purchase coffee made by on-site baristas.

Alongside the shop and cafe space, the Lavazza installation featured a space that was used to showcase latte art and teach workshops on Green & Blacks mocha and espresso martini drinks. In the evenings, the workshop space was transformed into an espresso martini cocktail bar, complete with a DJ.

In order to keep festival-goers fully caffeinated, Lavazza also drove around tricycles that gave away complimentary coffee to people who were stationed at the festival campsites early in the morning.
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