In order to help attendees enjoy coffee at a festival, Agency Amplify and coffee brand Lavazza set up shop at this year's Wilderness festival. The coffee shop put a focus on the authentic Italian heritage of the brand and offered a place for festival-goers to purchase coffee made by on-site baristas.
Alongside the shop and cafe space, the Lavazza installation featured a space that was used to showcase latte art and teach workshops on Green & Blacks mocha and espresso martini drinks. In the evenings, the workshop space was transformed into an espresso martini cocktail bar, complete with a DJ.
In order to keep festival-goers fully caffeinated, Lavazza also drove around tricycles that gave away complimentary coffee to people who were stationed at the festival campsites early in the morning.