Camping-Ready Craft Coffees

Luno and Doma Collaborate on the Campers Blend Instant Craft Coffee

Luno's Campers Blend Instant Craft Coffee was created in collaboration with Doma. It offers a portable, easy-to-prepare coffee solution designed for outdoor enthusiasts. Packaged in convenient single-use packets, this coffee blend is crafted to provide rich flavors of brown sugar, dark chocolate, and caramel. The recipe ensures that consumers have a satisfying coffee experience while camping without the need or hassle for any brewing equipment. One is expected to simply add hot or cold water.

The Luno x Doma Campers Blend Instant Craft Coffee's portability and ease of preparation make it a perfect companion for those who value quality coffee in outdoor settings where traditional brewing methods aren't feasible. With a focus on sustainability and ethically sourced ingredients, Luno and Doma aim to provide a mindful coffee option that combines convenience with taste. The inclusion of flavors typically found in premium craft coffees, along with the option to enjoy it hot or iced, adds to its versatility.

Image Credit: Luno x Doma

Instant Craft Beverages
Consumers seek high-quality, portable drink options that deliver gourmet flavors without traditional preparation complexities.
Outdoor-friendly Consumables
Products designed for outdoor use combine convenience and premium quality to meet the needs of adventure lovers.
Sustainability-focused Packaging
Eco-conscious packaging solutions attract consumers who prioritize sustainability alongside convenience and taste.

Sectors Adopting This

Outdoor Recreation
Innovative consumable products enhance the outdoor experience by providing luxury conveniences in remote settings.
Specialty Food and Beverage
Craft and premium options extend into niches by offering accessible gourmet experiences outside traditional environments.
Sustainable Goods
Eco-friendly packaging and ethically sourced ingredients appeal to a growing market of environmentally aware consumers.
SCORE
6.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 76%
Activity 87%
Freshness 34%