As a means to generate more excitement for its 'Made In America' festival that's set to take place during the September of 2016, Budweiser joined with ALIFE to design a heavily branded series of limited edition sneakers.
The resulting product is covered from toe to heel in the Budweiser logo, which is made to look especially patriotic with its use of red, blue and white. The beer brand's slogan is supplied on the uppers as well, with 'KING OF BEERS' written beneath the Budweiser name.
In order to keep the pre-release more exclusive and generate more consumer desire for the public drop, the limited edition sneakers will only be made available to celebrities and VIP guests of the Made in America festival. Those not included in this however will still be able to get the beer-celebrating shoes in the spring.
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