As a means to generate more excitement for its 'Made In America' festival that's set to take place during the September of 2016, Budweiser joined with ALIFE to design a heavily branded series of limited edition sneakers.
The resulting product is covered from toe to heel in the Budweiser logo, which is made to look especially patriotic with its use of red, blue and white. The beer brand's slogan is supplied on the uppers as well, with 'KING OF BEERS' written beneath the Budweiser name.
In order to keep the pre-release more exclusive and generate more consumer desire for the public drop, the limited edition sneakers will only be made available to celebrities and VIP guests of the Made in America festival. Those not included in this however will still be able to get the beer-celebrating shoes in the spring.
Why This Trend Is Growing
- Limited-edition Merchandise
- There is an opportunity for businesses to collaborate with popular brands to create limited-edition products that generate excitement and exclusivity.
- Branded Fashion
- Brands can explore the potential of incorporating their logos and slogans into fashion items to increase brand visibility and recognition.
- Experiential Marketing
- Creating exclusive releases and events for VIP guests can help generate buzz and desire around a brand or product.
Industries Being Reshaped
- Fashion
- Fashion brands can consider collaborating with popular companies to create limited-edition merchandise that combines fashion and branding.
- Event Management
- Event management companies can offer exclusive experiences and products for VIP guests to enhance the overall event experience.
- Beverage
- Beverage companies can explore partnerships with fashion brands to create branded merchandise that aligns with their brand identity.
