As Supreme is probably the most globally popular skate brand around, it's had to take measures to prevent its pop-up shops from becoming overcrowded and overly stressful -- which it is now complementing with fortune cookies as a part of a unique apparel marketing effort.
In order to get their hands on one, fans of the brand need to show up to one of the stores, where the treats are being given out to some of those in attendance. Upon opening the cookies, fans will find a piece of paper that features the Supreme brand name in its iconic block logo, which is a deep blue rather than its traditional red.
In addition to this, the fortune cookies are said to include humorous phrases made to appease its demographic of young male consumers, rather than cliched motivational advice. Although it's the first time the brand has given out fortune cookies, it's reported that it has involved itself in similar apparel marketing ventures before -- giving out tote-bags, pens and even toothpicks to fans as they wait.