Rather than setting up a Facebook Live broadcast with a camera and a live subject, Hasbro brought its Mr. Monopoly character to life through animation. In the style of a real life video, Mr. Monopoly took questions and gave answers in real-time and made other interactions with the audience. In total, three different kinds of technologies were used to bring the iconic board game character to life: physical motion capture, facial motion capture and real-time rendering.
Behind the scenes, Mr. Monopoly's movements were created with a person wearing a motion capture suit, which played a huge part in creating the figure's expressions and gestures.
The Facebook Live broadcast ties into the release of the Monopoly Ultimate Banking Game. Although Monopoly is an 80-year-old game, it's setting a precedent for other brands to follow on social media.
What Makes This Trend Stand Out
- Animated Character Livestreams
- Brands can leverage animation and motion capture technology to create interactive and engaging livestreams with animated characters, providing a new way to market products and services.
- Real-time Rendering Technology
- Real-time rendering technology can revolutionize the way we create and interact with virtual characters, creating immersive experiences for audiences on social media and beyond.
- Motion Capture in Marketing
- More brands may begin incorporating motion capture technology in their marketing campaigns to bring to life characters and provide realistic, interactive content to engage audiences.
Sectors Adopting This
- Entertainment
- The entertainment industry can leverage animation, motion capture and real-time rendering technologies to create more immersive experiences for audiences, such as creating interactive characters for YouTube channels and livestreams.
- Gaming
- The gaming industry can benefit from real-time rendering and motion capture technologies to create more realistic characters and immersive gameplay experiences for their audiences.
- Marketing
- Motion capture technology can be used by brands and marketers to create engaging and interactive content, such as animated characters for social media campaigns and advertisements.
