Simon Premium Outlets is Hosting a Four-Day Shopping Event
References: nationaloutletshoppingday-2026hub.splashthat
Simon Premium Outlets has announced the return of National Outlet Shopping Day — a four-day experiential retail event running from June 11 to June 14 at 90 locations across the United States.
Now in its fifth year, this event positions itself as a major summer shopping occasion comparable to Black Friday in scale. National Outlet Shopping Day features approximately 6,000 exclusive offers from more than 500 participating brands. Shoppers can access various promotions such as up to 40% off regular prices, 20% off purchases of $100 or more, and buy-one-get-one deals on select merchandise, food, and services.
Beyond discounts, National Outlet Shopping Day emphasizes an immersive experience with activities varying by location — from premium brand giveaways and VIP lounge access to product customization stations and complimentary tote bags for members of the Simon+ loyalty program.
Image Credit: Simon Premium Outlets
Now in its fifth year, this event positions itself as a major summer shopping occasion comparable to Black Friday in scale. National Outlet Shopping Day features approximately 6,000 exclusive offers from more than 500 participating brands. Shoppers can access various promotions such as up to 40% off regular prices, 20% off purchases of $100 or more, and buy-one-get-one deals on select merchandise, food, and services.
Beyond discounts, National Outlet Shopping Day emphasizes an immersive experience with activities varying by location — from premium brand giveaways and VIP lounge access to product customization stations and complimentary tote bags for members of the Simon+ loyalty program.
Image Credit: Simon Premium Outlets
Trend Themes
-
Experiential Outlet Events — Large-scale outlet events are evolving into destination-based retail experiences where entertainment, perks, and limited-time deals create new value beyond traditional discount shopping.
-
Loyalty-linked Promotions — Membership programs tied to exclusive giveaways, lounges, and bonus savings reveal opportunities for retailers to convert occasional bargain shoppers into recurring customer communities.
-
Seasonal Deal Holidays — Retail calendars are being reshaped by branded shopping occasions that give off-price centers a stronger role in driving demand outside conventional peak shopping periods.
Industry Implications
-
Outlet Retail — Outlet centers are becoming experiential commerce hubs where brand participation, localized activations, and coordinated promotions can differentiate physical retail from online discount channels.
-
Fashion Retail — Apparel and accessory brands gain new pathways to clear inventory, attract value-conscious shoppers, and test promotional formats through high-traffic outlet shopping events.
-
Retail Loyalty — Digital loyalty ecosystems connected to in-person benefits create space for more personalized rewards, stronger shopper data collection, and premium member experiences.
5.8
Score
Popularity
Activity
Freshness
