As the June 2017 marketing trends reveal, brands are consistently incorporating educational components into their marketing efforts to help consumers better understand their product or service.
One way in which brands are incorporating education into their campaigns is with traditional classes and workshops. For example, Kitchen Aid holds interactive cooking classes at its experience store in London, to teach consumers how to use its mixers. Similarly, the gin brand Beefeater Stills had been hosting Instagram photography courses in conjunction with tours of its distillery.
On the other hand, these teaching elements can go beyond a basic workshop. For instance, Lululemon's recently held and event called Sweatlife the Festival to teach consumers about a wide range of exercises. Indeed, the June 2017 marketing trends reveal that formal and comprehensive brand education is quickly becoming key to modern marketing campaigns.
Top 65 Marketing Ideas in June
From Social Photography Workshops to One-Day Athletic Festivals:
Katherine Pendrill — Jun 25, 2017 — Marketing
65
Multidimensional Cosmetic Window Displays
The Body Shop's New Display Markets Its Superfood Masks
64
8-Track Chip Bags
The Doritos Guardians of the Galaxy Vol. 2 Bag Has a Functioning Music Player
63
French Fry Forks
McDonald's Signature Crafted Recipes Come with Unique Fast Food Fork
62
Secret Celebratory Burgers
A foodora Burger's Priest Pop-Up Hit Toronto, Montreal and Vancouver
61
Hilariously Oversized Beer Cases
Finland's Nokia Brewery is Now Selling a 1,000 Can Beer Pack
60
Peel-Off Fashion Covers
The Fashion Magazine Summer 2017 Issue Features a Peel-Off Joe Fresh Cover
59
VR Distillery Tours
Beam Suntory is Virtually Transporting Consumers to Bowmore Distilleries
58
Futuristic Foodie Pop-Ups
Jet.com's Fresh Story Pop-Up Sold Futuristic Food & Cooking Accessories
57
Smart Waterpark Wristbands
Universal Orlando Resort's 'Tapu Tapu' Bands Make Payments and More
56
360-Degree Cabin Tours
Burt's Bees Created a 360-Degree Tour of the Founder's Personal Cabin
55
Social Augmented Reality Devices
Snapchat Shared Its Plans to Make Augmented Gadgets & Wearables
54
Urban Escapism Pop-Ups
Volvo's 'Escape the City in Your City' Offers Space to Find Serenity
53
Social Photography Workshops
Gin Brand Beefeater is Launching an Instagram Photography Course
52
Blank Newspaper Projects
'Nothing in the News' Removes the Noise from Newspapers Around the World
51
AR Sports Magazines
This Sports Illustrated Cover Includes Interactive Digital Features
50
Promotional Pet Couches
Scotch-Brite Showed Off its Lint Rollers with the #WorthTheMess Campaign
49
Immersive Ice Cream Museums
L.A.'s Whimsical Ice Cream Museum Attracts Social Media Users
48
Pop-Up Napping Stations
The Nap Station Was an Interactive Marketing Tactic by the Brand eve
47
Creative Nostalgia Campaigns
The 'World of Play-Doh' Campaign Inspires the Child in All of Us
46
Brand-Curated Restaurant Experiences
Gaggenau's Bistro 1683 Celebrates the Brand's History
45
Emotion-Powered Pop-Up Shops
This eBay Pop-Up Used Facial Expressions to Help Shoppers Find Gifts
44
Smoking TV Posters
This Billboard Poster for the Young Pope Releases White Clouds of Smoke
43
Singular Skincare Shops
MISSHA's 'Sheet Mask Cafe' Offers Affordable Korean Sheet Masks Online
42
Ice Cream Photography Pop-Ups
Haagen-Dazs' 'My Extraordinary Life' Calls for Dessert Photo-Takers
41
Rustic Treehouse Spas
The 'Dove Men+Care Treehouse' Promotes Self-Care for Men
40
In-Store Sneaker Tours
Timberland's 'Flex in the City' Introduces an Interactive Adventure
39
Sky-High Paint Collection Launches
Canadian Tire Debuted the PREMIER INFINITY Paint in High Style
38
AR Egg Cartons
Vital Farms' Newly Redone Egg Carton Design Comes to Life with Augmented Reality
37
Flag-Inspired Candy Collections
The New 'Oh Canada' M&M's Include Red and White Candies
36
Canned Bean Cafes
Heinz Beans' Pop-Up Cafes Offer Meals in Exchange for Social Media Shares
35
VR Retail Waterslides
Topshop is Inviting Consumers to Take a Ride on Its Virtual 'Splash' Slide
34
Water Brand Streetwear
Rad and Evian Collaborated on an Oversized Streetwear Collection
33
Special Edition Sesquicentennial Cereals
The Kellogg's Birthday Cake Froot Loops Celebrate Canada
32
Gruesome Manga Cafes
Tokyo Ghoul Cafe Mimics Dishes from the Pages of the Tokyo Ghoul Anime
31
Blooming Beverage Pairings
Curated Combos of Wine and Flowers are Fresh Ways to Serve Spring Meals
30
Makeup-Mixing Workshops
Cover FX's Interactive Beauty Lab Teaches How to Make Custom Shades
29
Interactive Appliance Showrooms
The New Electrolux Experience Centre Features Interactive Displays
28
Experiential Appliance Shops
KitchenAid's Experience Store Lets Shoppers Test Different Appliances
27
Classic Van Bike Shops
The Citroën Mobile Bike Shop is Housed in a Classic Type H Vehicle
26
Superhero Ice Cream Flavors
The Cold Stone Dark Chocolate Triple Berry Celebrates Wonder Woman
25
Charitable Political Toilet Papers
Some of the Proceeds from Trump Paper Will Go To a Good Cause
24
Paper Photography Workshops
LG and Paperboyo are Teaming up to Host an Instagram Workshop
23
Pizza Delivery Races
Pizza Little Party Tested Honda's Delivery Scooter in a Race of Speed
22
Racy VR Cards
'Mommy's Special Glasses' are a Mother's Day Gift from Pornhub
21
Clean-Label Cheese Products
Arla Foods' New Campaign Emphasizes Its All-Natural Cheese Products
20
One-Day Athletic Festivals
Lululemon's 'Sweatlife the Festival' Offers Workouts, Meditation & More
19
American Hero Appliances
The Captain America Kitchen Collection Lets You Cook Like Steve Rogers
18
Disposable Cafe Picnic Sheets
Starbucks Japan is Offering Patrons a Picnic Blanket to Eat Outside
17
Revolutionary Lifetime Pizzas Deals
PizzaRev is Giving Away Pizza for Life to Bold Fans
16
Rugged Obstacle Course SUVs
The Jeep Renegade Tough Mudder is Designed for Those Who Compete Dirty
15
Kinetic Transporation Logos
Cosmos Ocean Hellas' New Identity Emphasizes Motion
14
Educational In-Store Sessions
'Today at Apple' Introduces Interactive Teachings on Design and More
13
Online Cookie Flavor Competitions
My Oreo Creation Asks Social Media to Ideate the New Oreo Flavor
12
Festival-Themed Personal Care Kits
Yuni Beauty's Festival Kit Provides Essentials for Cleansing
11
Narrative Wine Websites
Port2Port Wine's 'Stories' Feature Highlights the Romance of Wines
10
Liberating Beauty Campaigns
Milk Cosmetics Invites Its Consumers to Participate in #LiveYourLook
9
Double-Filtered Coffees
For #FeedingTheFuture, The Economist Shared Coffee Made with Used Grounds
8
Board Game-Themed Wine Labels
8 TICKETS Seeks to Target Younger Demographics With Its New Labels
7
Educational Food Promotions
Chipotle is Offering Education Faculty and Staff Deals on Foods
6
In-Theater VR Games
Regal Cinemas is Launching an Immersive VR Experience for 'Alien: Covenant'
5
Americana Chocolate Bars
Hershey's 'Flavors of America' Themed Chocolate Bars Celebrate the States
4
Dumpling-Inspired Donuts
The Dunkin' Donuts Kung Fu Panda Fat Donuts Have a Cloud-Like Texture
3
Traveler-Targeted Playlists
Sony and Eurostar Curated Lists of Mood-Altering Music for Passengers
2
Fantasy TV Training Camps
Sky Atlantic is Inviting Game of Thrones Fans to Join the Night's Watch
1
One-Dollar Sandwich Promotions
Jimmy John's is Holding a Customer Appreciation Day with $1 Subs
Related Ideas
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
National Holiday Marketing Campaigns
Revlon Debuted a Month-Long National Lipstick Day Celebration
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
Wellness Swap Pop-Ups
Bragg's Trendy Trade-In Helped People Exchange Fads for ACV
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
Tennis-Forward Pop-Ups
Lacoste’s Activations Serve Up Style Across NYC Ahead of U.S. Open
Experiential Convenience Stores
FamilyMart Announced IP-Centered Store Experiences in Japan
Festival Vodka Brand Activations
Absolut Launched Its Heat Haus & New RTD Line at Coachella 2026
Gen Z-Targeted Wine Campaigns
The I heart kinda Summer Campaign is Launching Soon
Nutrition-Forward Treat Shop Pop-Ups
Bloom Nutrition Hosted the Very Successful Treat Shoppe
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Phone-Free Crafting Experiences
Pinterest Brought a Phone-Free Experience to the Desert
Supermarket Tourism Campaigns
K-Supermarket's Tripadvisor Listings Share a Taste of Food Culture
Culinary Skincare Fusion
Sweet Fire Cafe X La Mer Blend Blending Culinary Delights with Skincare
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Experiential Wellness Activations
Creating Significance Sets Up Its Well Design Summit
Festival Fashion Denim Pop-Ups
A New Levi’s® Pop-Up Will Bring Festival Style to Old Montreal
Fashion-Inspired Coffee Events
Starbucks Partnered with NYFW2026 and Hosted a Coffeehouse Rave
Tennis Brand Global Campaigns
Lacoste Relaunched Its 'Life Is a Beautiful' Sport Campaign
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Sun-Soaked Youthful Fashion Campaign
PACSUN Shoots Its Spring 2026 Capsule in Sun-Soaked Locations
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Clinical K-Beauty Pop-Ups
Rejuran Debuts Science-Led Skincare Through a Sephora LA Activation
Football-Themed Hiring Campaigns
The NFL Links Draft Culture to Inclusive Hiring Practices
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Inclusive Pet Promotion Campaigns
Tractor Supply Company Debuts Its Purina Days Event
Experiential Student Activations
Just Eat's Hey U Up Campaign Coincides with Freshers’ Week
Design Food Exhibitions
IKEA's Food for Thought Exhibition in Milan Explores Cooking Rituals
Fitness-Integrated Skincare
MONCLOS Blends Fitness, Skincare and Social Wellness Experiences
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Luxury Festive Campaigns
Bloomingdale’s Unveils Its 2025 Holiday Campaign
Music Experience-Focused Beer Campaigns
The Heineken House is Back for 2026 Coachella
Beauty Entrepreneurs Growth Studios
Breakout Beauty UK Represents a Strategic Initiative
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Festival-Inspired School Dining Programs
Chartwells K12 Has Launched Foodie Fest
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Education-Focused Pizza Campaigns
Mathnasium Learning Centres Partnered with Pizza Pizza
Heritage Lifestyle Collections
Canadian Tire Releases Hudson’s Bay Stripes into a Summer Lineup
brand-focused social media shopping
TikTok Shop & Free Soul Launch the First 2026 Super Brand Day
Personal Care-Focused Olympic Initiatives
Procter & Gamble Hosts the Champions Clubhouse
Stylist-Led Education Platforms
K18 Launches a Pro Artist Program to Empower Hairstylists
Iconic Women-Inspired Fashion Capsules
Yoga Jeans Presents the MUSE Spring/Summer 2026 Collection
Free Cybersecurity Educational Initiatives
Living Security Emphasizes Cybersecurity Awareness
Business-Focused Wellness Events
Willpower Announced the 2026 Edition of Wellness House
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Lager Popsicle Initiatives
Beer is Art Taps the Lager Popsicle Concept in Its Campaign
Fitness Energy Drinks Campaigns
Celsius Expands Its LIVE. FIT. GO. Platform Across Europe
Branded Retro-Inspired Wellness Houses
Lifeway Foods is Hosting a Special Pop-Up in Palm Springs
Sofa-Centered Marketing Activations
This Sofa Club Activation Encouraged Consumers to Take a Seat
Anniversary-Celebrating Brand Evolutions
Smoothie King Debuts 'The Best Kind of Delicious'
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Summer Camp-Inspired Travel Experiences
EF Ultimate Break Debuts Camp Ultimate, Targeting Gen Z
Brand-Creator Matchmaking Events
Dhar Mann Studios & Brand Innovators Hosted a Speed Dating Event
Zero-Proof Festival Experiences
The Drinks with Benefits Festival Signals the Growth of the Market
Back-To-School Hygiene Campaigns
Lysol’s Latest Campaign is Titled 'The Story of SOMO'
Black Beauty-Brand Pop-Ups
SheaMoisture will Host an Immersive Toronto Pop-Up at Stackt Market
Immersive Wellbeing Experiences
Healf's Inaugural Wellness Event is Dubbed Healf Experience (HX25)
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Polo Shirt Marketing Campaigns
U.s. Polo Assn. Launches a Global Campaign Highlighting Its Origins
Live Streamer Resource Hubs
Twitch Creator Camp Helps Users Learn How to Thrive on the Platform
Moderate Drinking Campaigns
Athletic Brewing Company's Athletic January Celebrates Mindfulness
Adult Social Clubs
Social Club 150 Offers In-Person Events to Connect Adults in Their 40s - 60s+
Olympian-Backed Livestream Events
Walmart Hosted Her Day Made Easy With Laurie Hernandez and P&G
Tennis-Themed Cafe Refreshments
The Lavazza Wimbledon Promotion is Taking Place at its Flagship
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Colleague-Connecting Pubs
The Office by Heineken Celebrates the Best Part of Work Culture
Mental Wellness-Promoting Tote Bags
L.L.bean Marks Mental Health Month with the Analog Tote
Simplicity-Focused Back-To-School Campaigns
Staples Wants to Simplify Back-To-School Shopping
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Experiential Flavor Campaigns
McCormick Launches a Multi-Sensory Black Currant Dining Experience
Swimming-Focused Branding Initiatives
British Swim School Debuts Jump on It Campaign
Female Athlete Wellness Programs
Muse Capital Launched Its Optima Program for Sports Performance
Optimistic Fashion Brand Runways
Lilly Pulitzer Celebrated Its 'Brand Homecoming' in Florida
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Human-Centric Marketing Agencies
Literal Humans Prioritizes Authentic Storytelling Over AI Content
Child-Friendly Cooking Camps
This Summer, Delhaize is Operating Little Lion Cooking Camps
Wellness Destination Memberships
Sweat & Tonic Unveils Holiday Gift Packages for Fitness Lovers
Month-Long Color Celebration Events
Sally Beauty is Running the Exciting COLORfest
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Wellness Dining Experiences
CRISP & GREEN Combines Fitness Events With Healthy Meals
Experiential Workshop Programs
The Keio Plaza Hotel Tokyo Offers Cultural Art Programs
Low-Cost Back-to-School Campaigns
Target Back-to-School-idays Offers Discounts Up to 30%
New Tech Product Announcements
Apple Unveiled New Products at a Recent Event
Eurasia Athleisure Market Entries
Lululemon Expands Into Six New International Markets
Wellness Recovery Events
Toronto's The Wellness Club Hosts an Immersive Social Wellness Experience
High-End Health-Focused Conferences
The Assembly Prioritizes Experiential Engagement for Its Event
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
Community-Centered Rooftop Events
Heineken's Rooftop Revival Turned Building Tops into Social Hubs
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Progress-Focused Fitness Partnerships
lululemon and The Athletic Clubs Boost the Yet Philosophy
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Mentorship-Focused Visual Arts Educations
Nikon Expands Partnership with NYC salt
Immersive Music Festival Stores
BELLA+CANVAS Debuted Museum of Merchandise at Coachella
Foodie-Themed Singles Events
Knorr and Eventbrite are Connecting Singles in and Out of the Kitchen
Gastronomic Coffee Experiences
illy Blends Coffee and Fine Dining in a Chef-Led Series
Human-First Marketing Agencies
Alev Digital Prioritizes Human Creativity Over AI-Generated Content
Ramadan-Focused Tech Campaigns
Hisense Delivers 'Innovation That Brings Us Together This Ramadan'
Nourishing Personality-Packed Combos
The New Summer Jamba Bundles Tap into Popular Personas
Workday Break-Focused Campaigns
KitKat Debuts the 24/7 Teams Meeting Campaign Concept
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Holistic Wellness Travel Campaigns
The Tourism Authority of Thailand Participates in WTM 2025
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Experience Cocktail Workshops
SpiritHouse Toronto Transforms Training into Social Experiences
Grass-Roots Golf Gatherings
HEAD Golf and Links Social Tour Bring Style to Toronto Invitational
Founder Marketing Resources
Better Marketing Blog Shares Practical Playbooks For Founders
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
Seasonal Community Events
Woodlife is Hosting a Special, Admission-Free Gathering
Nutritional Education Grocer Events
Giant Talk & Tours are Led by Dietitians
Athlete-Backed Educational Food Programs
Electrolux Group Tapped Brandon Miller for Food Heroes
Fitness-Focused Professional Development Summits
Coach360 Introduces Its Career Lab LIVE
Creative Suite Training Tools
Master Photoshop, Illustrator, & InDesign in a Comprehensive Course
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Creative Networking Tools
Designer Hikes Builds Community By Connecting Designers Outdoors
Festive Product Launch Events
Love Magenta announces a 10-day Christmas launch event
Complimentary Community Career Studios
Specialty Food Association Establishes a New Support Center
Health-Focused Educational Programs
Natural Grocers Debuts Three Essential Health-Focused Hacks
Wellness Enterprise-Grade Digital Brands
LeisureLabs Announces Its Sister Company — Connect
Squad Training Business Models
The Athletic Clubs is Growing and Launching in Chicago
Scientifically Informed Yoga Series
LES MILLS YOGA Capitalizes on a $6.3 Trillion Wellness Market
Creative Suite Training
Master Photoshop, Illustrator, and InDesign With This Comprehensive Course
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Casual Baking Class Concepts
The Baking Social Makes Baking Fun, Social and Accessible
Niche Membership Monetization Strategies
Outfit Formulas Launches Paid Membership With Alison Lumb
Event Branding Tools
Frame Me Lets Event Managers Share Branded Photos For Viral Marketing
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Bus Racing Retail Events
The Saucony Beat the Bus Challenge Celebrated a New Location