As the June 2017 marketing trends reveal, brands are consistently incorporating educational components into their marketing efforts to help consumers better understand their product or service.
One way in which brands are incorporating education into their campaigns is with traditional classes and workshops. For example, Kitchen Aid holds interactive cooking classes at its experience store in London, to teach consumers how to use its mixers. Similarly, the gin brand Beefeater Stills had been hosting Instagram photography courses in conjunction with tours of its distillery.
On the other hand, these teaching elements can go beyond a basic workshop. For instance, Lululemon's recently held and event called Sweatlife the Festival to teach consumers about a wide range of exercises. Indeed, the June 2017 marketing trends reveal that formal and comprehensive brand education is quickly becoming key to modern marketing campaigns.
Top 65 Marketing Ideas in June
From Social Photography Workshops to One-Day Athletic Festivals:
Katherine Pendrill — Jun 25, 2017 — Marketing
65
Multidimensional Cosmetic Window Displays
The Body Shop's New Display Markets Its Superfood Masks
64
8-Track Chip Bags
The Doritos Guardians of the Galaxy Vol. 2 Bag Has a Functioning Music Player
63
French Fry Forks
McDonald's Signature Crafted Recipes Come with Unique Fast Food Fork
62
Secret Celebratory Burgers
A foodora Burger's Priest Pop-Up Hit Toronto, Montreal and Vancouver
61
Hilariously Oversized Beer Cases
Finland's Nokia Brewery is Now Selling a 1,000 Can Beer Pack
60
Peel-Off Fashion Covers
The Fashion Magazine Summer 2017 Issue Features a Peel-Off Joe Fresh Cover
59
VR Distillery Tours
Beam Suntory is Virtually Transporting Consumers to Bowmore Distilleries
58
Futuristic Foodie Pop-Ups
Jet.com's Fresh Story Pop-Up Sold Futuristic Food & Cooking Accessories
57
Smart Waterpark Wristbands
Universal Orlando Resort's 'Tapu Tapu' Bands Make Payments and More
56
360-Degree Cabin Tours
Burt's Bees Created a 360-Degree Tour of the Founder's Personal Cabin
55
Social Augmented Reality Devices
Snapchat Shared Its Plans to Make Augmented Gadgets & Wearables
54
Urban Escapism Pop-Ups
Volvo's 'Escape the City in Your City' Offers Space to Find Serenity
53
Social Photography Workshops
Gin Brand Beefeater is Launching an Instagram Photography Course
52
Blank Newspaper Projects
'Nothing in the News' Removes the Noise from Newspapers Around the World
51
AR Sports Magazines
This Sports Illustrated Cover Includes Interactive Digital Features
50
Promotional Pet Couches
Scotch-Brite Showed Off its Lint Rollers with the #WorthTheMess Campaign
49
Immersive Ice Cream Museums
L.A.'s Whimsical Ice Cream Museum Attracts Social Media Users
48
Pop-Up Napping Stations
The Nap Station Was an Interactive Marketing Tactic by the Brand eve
47
Creative Nostalgia Campaigns
The 'World of Play-Doh' Campaign Inspires the Child in All of Us
46
Brand-Curated Restaurant Experiences
Gaggenau's Bistro 1683 Celebrates the Brand's History
45
Emotion-Powered Pop-Up Shops
This eBay Pop-Up Used Facial Expressions to Help Shoppers Find Gifts
44
Smoking TV Posters
This Billboard Poster for the Young Pope Releases White Clouds of Smoke
43
Singular Skincare Shops
MISSHA's 'Sheet Mask Cafe' Offers Affordable Korean Sheet Masks Online
42
Ice Cream Photography Pop-Ups
Haagen-Dazs' 'My Extraordinary Life' Calls for Dessert Photo-Takers
41
Rustic Treehouse Spas
The 'Dove Men+Care Treehouse' Promotes Self-Care for Men
40
In-Store Sneaker Tours
Timberland's 'Flex in the City' Introduces an Interactive Adventure
39
Sky-High Paint Collection Launches
Canadian Tire Debuted the PREMIER INFINITY Paint in High Style
38
AR Egg Cartons
Vital Farms' Newly Redone Egg Carton Design Comes to Life with Augmented Reality
37
Flag-Inspired Candy Collections
The New 'Oh Canada' M&M's Include Red and White Candies
36
Canned Bean Cafes
Heinz Beans' Pop-Up Cafes Offer Meals in Exchange for Social Media Shares
35
VR Retail Waterslides
Topshop is Inviting Consumers to Take a Ride on Its Virtual 'Splash' Slide
34
Water Brand Streetwear
Rad and Evian Collaborated on an Oversized Streetwear Collection
33
Special Edition Sesquicentennial Cereals
The Kellogg's Birthday Cake Froot Loops Celebrate Canada
32
Gruesome Manga Cafes
Tokyo Ghoul Cafe Mimics Dishes from the Pages of the Tokyo Ghoul Anime
31
Blooming Beverage Pairings
Curated Combos of Wine and Flowers are Fresh Ways to Serve Spring Meals
30
Makeup-Mixing Workshops
Cover FX's Interactive Beauty Lab Teaches How to Make Custom Shades
29
Interactive Appliance Showrooms
The New Electrolux Experience Centre Features Interactive Displays
28
Experiential Appliance Shops
KitchenAid's Experience Store Lets Shoppers Test Different Appliances
27
Classic Van Bike Shops
The Citroën Mobile Bike Shop is Housed in a Classic Type H Vehicle
26
Superhero Ice Cream Flavors
The Cold Stone Dark Chocolate Triple Berry Celebrates Wonder Woman
25
Charitable Political Toilet Papers
Some of the Proceeds from Trump Paper Will Go To a Good Cause
24
Paper Photography Workshops
LG and Paperboyo are Teaming up to Host an Instagram Workshop
23
Pizza Delivery Races
Pizza Little Party Tested Honda's Delivery Scooter in a Race of Speed
22
Racy VR Cards
'Mommy's Special Glasses' are a Mother's Day Gift from Pornhub
21
Clean-Label Cheese Products
Arla Foods' New Campaign Emphasizes Its All-Natural Cheese Products
20
One-Day Athletic Festivals
Lululemon's 'Sweatlife the Festival' Offers Workouts, Meditation & More
19
American Hero Appliances
The Captain America Kitchen Collection Lets You Cook Like Steve Rogers
18
Disposable Cafe Picnic Sheets
Starbucks Japan is Offering Patrons a Picnic Blanket to Eat Outside
17
Revolutionary Lifetime Pizzas Deals
PizzaRev is Giving Away Pizza for Life to Bold Fans
16
Rugged Obstacle Course SUVs
The Jeep Renegade Tough Mudder is Designed for Those Who Compete Dirty
15
Kinetic Transporation Logos
Cosmos Ocean Hellas' New Identity Emphasizes Motion
14
Educational In-Store Sessions
'Today at Apple' Introduces Interactive Teachings on Design and More
13
Online Cookie Flavor Competitions
My Oreo Creation Asks Social Media to Ideate the New Oreo Flavor
12
Festival-Themed Personal Care Kits
Yuni Beauty's Festival Kit Provides Essentials for Cleansing
11
Narrative Wine Websites
Port2Port Wine's 'Stories' Feature Highlights the Romance of Wines
10
Liberating Beauty Campaigns
Milk Cosmetics Invites Its Consumers to Participate in #LiveYourLook
9
Double-Filtered Coffees
For #FeedingTheFuture, The Economist Shared Coffee Made with Used Grounds
8
Board Game-Themed Wine Labels
8 TICKETS Seeks to Target Younger Demographics With Its New Labels
7
Educational Food Promotions
Chipotle is Offering Education Faculty and Staff Deals on Foods
6
In-Theater VR Games
Regal Cinemas is Launching an Immersive VR Experience for 'Alien: Covenant'
5
Americana Chocolate Bars
Hershey's 'Flavors of America' Themed Chocolate Bars Celebrate the States
4
Dumpling-Inspired Donuts
The Dunkin' Donuts Kung Fu Panda Fat Donuts Have a Cloud-Like Texture
3
Traveler-Targeted Playlists
Sony and Eurostar Curated Lists of Mood-Altering Music for Passengers
2
Fantasy TV Training Camps
Sky Atlantic is Inviting Game of Thrones Fans to Join the Night's Watch
1
One-Dollar Sandwich Promotions
Jimmy John's is Holding a Customer Appreciation Day with $1 Subs
Related Ideas
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
Summer Fragrance-Inspired Pop-Ups
Maison Margiela Launched a Pop-Up Café in Amsterdam
Festival Vodka Brand Activations
Absolut Launched Its Heat Haus & New RTD Line at Coachella 2026
Entertainment-Driven Distilleries
Ole Smoky and Yee-Haw create immersive brewery venues
Luxury Eyewear Pop-Ups
Prada Opens an Immersive Eyewear Boutique at The Grove
Tennis Brand Global Campaigns
Lacoste Relaunched Its 'Life Is a Beautiful' Sport Campaign
Creative Retail Competitions
Bricks & Minifigs Launches LEGO Clock Design Contest
Phone-Free Crafting Experiences
Pinterest Brought a Phone-Free Experience to the Desert
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Experiential Wellness Activations
Creating Significance Sets Up Its Well Design Summit
Licensed Flavor Collaborations
Conagra Blends Celebrity and Brand Partnerships Into Snacks
Fitness-Integrated Skincare
MONCLOS Blends Fitness, Skincare and Social Wellness Experiences
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Supermarket Tourism Campaigns
K-Supermarket's Tripadvisor Listings Share a Taste of Food Culture
Fashion-Inspired Coffee Events
Starbucks Partnered with NYFW2026 and Hosted a Coffeehouse Rave
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Clinical K-Beauty Pop-Ups
Rejuran Debuts Science-Led Skincare Through a Sephora LA Activation
Luxe Wellness Apparel Activations
alo Yoga Featured a Minimalist French Riviera Takeover
Football-Themed Hiring Campaigns
The NFL Links Draft Culture to Inclusive Hiring Practices
Industrial-Inspired Brand Events
Reitmans Reimagined its Distribution Centre for a Curated Event
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Design Food Exhibitions
IKEA's Food for Thought Exhibition in Milan Explores Cooking Rituals
Grocery-Inspired SPF Pop-Ups
Beauty of Joseon's Morning Moisturizer SPF Grocery is Experiential
Music Experience-Focused Beer Campaigns
The Heineken House is Back for 2026 Coachella
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Experiential K-Beauty Retail
Yepoda Opens an Immersive Flagship Store in Seoul
Cafe-Inspired Eyewear
MUSE Turns Matcha and Coffee Culture into Wearable Frames
Gen Z-Targeted Wine Campaigns
The I heart kinda Summer Campaign is Launching Soon
Heritage Lifestyle Collections
Canadian Tire Releases Hudson’s Bay Stripes into a Summer Lineup
Social Commerce Supplements
youtheory Expands Wellness Sales Through TikTok Shop
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
brand-focused social media shopping
TikTok Shop & Free Soul Launch the First 2026 Super Brand Day
Expansive eCommerce Events
The Amazon Prime Day Promotion Will Offer New Deals Every Five Minutes
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Stylist-Led Education Platforms
K18 Launches a Pro Artist Program to Empower Hairstylists
Iconic Women-Inspired Fashion Capsules
Yoga Jeans Presents the MUSE Spring/Summer 2026 Collection
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Corporate Pizza Party Trainings
Pizza Hut Canada Debuts a Corporate-Focused Training Video
Lager Popsicle Initiatives
Beer is Art Taps the Lager Popsicle Concept in Its Campaign
Fitness Energy Drinks Campaigns
Celsius Expands Its LIVE. FIT. GO. Platform Across Europe
Branded Retro-Inspired Wellness Houses
Lifeway Foods is Hosting a Special Pop-Up in Palm Springs
Business-Focused Wellness Events
Willpower Announced the 2026 Edition of Wellness House
Month-Long Luxury Jewellery Pop-Ups
Anne Sportun Fine Jewellery Opens a Month-Long Pop-Up in June
Festival-Inspired School Dining Programs
Chartwells K12 Has Launched Foodie Fest
Sofa-Centered Marketing Activations
This Sofa Club Activation Encouraged Consumers to Take a Seat
Anniversary-Celebrating Brand Evolutions
Smoothie King Debuts 'The Best Kind of Delicious'
back-to-school retail campaigns
Target rolls out its back-to-school & back-to-college campaigns
Summer Camp-Inspired Travel Experiences
EF Ultimate Break Debuts Camp Ultimate, Targeting Gen Z
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Culture-Driven Product Launches
Church’s Texas Chicken launches Churchie Sauce with a local event
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Polo Shirt Marketing Campaigns
U.s. Polo Assn. Launches a Global Campaign Highlighting Its Origins
Moderate Drinking Campaigns
Athletic Brewing Company's Athletic January Celebrates Mindfulness
Olympian-Backed Livestream Events
Walmart Hosted Her Day Made Easy With Laurie Hernandez and P&G
Sports-Themed Beer Campaigns
This BrewDog Promotion Offers the Chance at a Year of Free Beer
Mental Wellness-Promoting Tote Bags
L.L.bean Marks Mental Health Month with the Analog Tote
In-Person Creativity Cafe Campaigns
The Made in Starbucks Campaign Spotlights Customer Creativity
Reimagined Creative Campaigns
Marc Jacobs Dropped its '26 Summer Campaign and New Visual Identity
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Korean-Focused Multi-Sensory Brand Activations
House of CJ Hosted a Big Multi-Sensory Activation
Wellness Dining Experiences
CRISP & GREEN Combines Fitness Events With Healthy Meals
Approachable Modern Cleaning Products
Oven Pride Debuted Three Products with Refreshed Branding
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Swimming-Focused Branding Initiatives
British Swim School Debuts Jump on It Campaign
Mobile Brand Experiences
M&M's Brings an Interactive Caravan to the Tour De France
Female Athlete Wellness Programs
Muse Capital Launched Its Optima Program for Sports Performance
Optimistic Fashion Brand Runways
Lilly Pulitzer Celebrated Its 'Brand Homecoming' in Florida
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Brand-Creator Matchmaking Events
Dhar Mann Studios & Brand Innovators Hosted a Speed Dating Event
Child-Friendly Cooking Camps
This Summer, Delhaize is Operating Little Lion Cooking Camps
Weeklong Retailer Deal Events
Walmart Deals Will Offer Discounts on Thousands of Items This Month
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Month-Long Color Celebration Events
Sally Beauty is Running the Exciting COLORfest
Experiential Workshop Programs
The Keio Plaza Hotel Tokyo Offers Cultural Art Programs
Curated Father's Retail Promotions
The Kroger Co. Offers a Comprehensive Father's Day Set
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Wellness Recovery Events
Toronto's The Wellness Club Hosts an Immersive Social Wellness Experience
Eurasia Athleisure Market Entries
Lululemon Expands Into Six New International Markets
Immersive Music Festival Stores
BELLA+CANVAS Debuted Museum of Merchandise at Coachella
Interactive Artisan Coffee Campaigns
The Illy Summer Campaign Will Immerse Consumers
Destination-Branded Transportation
Themed Taxis Promote Scottish Travel During Major Soccer Events
Luxury Lifestyle Festivals
Informa Markets & Hk Tourism Board Launch the Festival of Connoisseurs
Progress-Focused Fitness Partnerships
lululemon and The Athletic Clubs Boost the Yet Philosophy
Regional Discovery Dining
Wine Bar Highlights Lesser-Known Regions Through Monthly Tastings
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Festival Season Refreshment Campaigns
The Capri-Sun Festival Feeling Campaign is Running in the UK
Month-Long Member-Focused Promotions
T -Mobile Names June 'Member Month' for a Special Anniversary
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Foodie-Themed Singles Events
Knorr and Eventbrite are Connecting Singles in and Out of the Kitchen
Gastronomic Coffee Experiences
illy Blends Coffee and Fine Dining in a Chef-Led Series
Anti-Screen Summer Social Events
Eventbrite Presents 'The Offline Summer' Initiative
Ramadan-Focused Tech Campaigns
Hisense Delivers 'Innovation That Brings Us Together This Ramadan'
Workday Break-Focused Campaigns
KitKat Debuts the 24/7 Teams Meeting Campaign Concept
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
Music Festival Refreshment Campaigns
This Lipton Summer Campaign Offers VIP Festival Experiences
Human-Centered Marketplace Campaigns
Etsy's Shop Other Jeffs Celebrates Independent Sellers
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Phygital Loyalty Experiences
Lush Links App Rewards to In-Store Events and Services
Community-Driven Loyalty Programs
Salad House Turned Guest Spending Into Local Donations
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Athlete-Backed Educational Food Programs
Electrolux Group Tapped Brandon Miller for Food Heroes
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Integrated Summertime Cider Campaigns
The Kopparberg Bring Me Sunshine Campaign is Arriving Soon
70s-Inspired Pilates Festival Celebrations
BODYBAR Pilates Hosted PLANKstock on May 2
Data-Led Brand Creation
AS Watson Builds Brands Using Shopper Insights and Loyalty Data
Founder Marketing Resources
Better Marketing Blog Shares Practical Playbooks For Founders
Gender Gap-Addressing Basketball Initiatives
Shoot 360 Hosted HER Month in March
Nutritional Education Grocer Events
Giant Talk & Tours are Led by Dietitians
Experiential Trade Shows
Wines Experience Reinvents Industry Networking in London
Hyper-Local Guided Culinary Experiences
Tasty Tours Toronto Debuts New Guided Experiences
Educational Running-Focused Activations
The Running Event Opens a Call for Education Sessions
Cultural All-Inclusive Resorts
Mondrian Cancun Blends Local Culture, Dining and Social Events
Women-Led Camping Communities
Girl Camper Connects Women Through Outdoor Events and Camping Events
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Complimentary Community Career Studios
Specialty Food Association Establishes a New Support Center
Health-Focused Educational Programs
Natural Grocers Debuts Three Essential Health-Focused Hacks
Squad Training Business Models
The Athletic Clubs is Growing and Launching in Chicago
Wellness Enterprise-Grade Digital Brands
LeisureLabs Announces Its Sister Company — Connect
Casual Baking Class Concepts
The Baking Social Makes Baking Fun, Social and Accessible
Global Sourcing-Focused Innovation Events
Made-In-China.com Hosted the Amazing April 2026 Event
Niche Membership Monetization Strategies
Outfit Formulas Launches Paid Membership With Alison Lumb
Event Branding Tools
Frame Me Lets Event Managers Share Branded Photos For Viral Marketing
Seasonal Winery Experience Offerings
Balfour Winery Debuts Its Event-Led Visitor Programme
Software Training Newsletters
Spotter Newsletter Delivers Weekly HubSpot Learning In Short-Form
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Nostalgic School-Themed Retail Campaigns
Shops at Skyview Brings Back Skyview High Summer School