As the June 2017 marketing trends reveal, brands are consistently incorporating educational components into their marketing efforts to help consumers better understand their product or service.
One way in which brands are incorporating education into their campaigns is with traditional classes and workshops. For example, Kitchen Aid holds interactive cooking classes at its experience store in London, to teach consumers how to use its mixers. Similarly, the gin brand Beefeater Stills had been hosting Instagram photography courses in conjunction with tours of its distillery.
On the other hand, these teaching elements can go beyond a basic workshop. For instance, Lululemon's recently held and event called Sweatlife the Festival to teach consumers about a wide range of exercises. Indeed, the June 2017 marketing trends reveal that formal and comprehensive brand education is quickly becoming key to modern marketing campaigns.
Top 65 Marketing Ideas in June
From Social Photography Workshops to One-Day Athletic Festivals:
Katherine Pendrill — Jun 25, 2017 — Marketing
65
Multidimensional Cosmetic Window Displays
The Body Shop's New Display Markets Its Superfood Masks
64
8-Track Chip Bags
The Doritos Guardians of the Galaxy Vol. 2 Bag Has a Functioning Music Player
63
French Fry Forks
McDonald's Signature Crafted Recipes Come with Unique Fast Food Fork
62
Secret Celebratory Burgers
A foodora Burger's Priest Pop-Up Hit Toronto, Montreal and Vancouver
61
Hilariously Oversized Beer Cases
Finland's Nokia Brewery is Now Selling a 1,000 Can Beer Pack
60
Peel-Off Fashion Covers
The Fashion Magazine Summer 2017 Issue Features a Peel-Off Joe Fresh Cover
59
VR Distillery Tours
Beam Suntory is Virtually Transporting Consumers to Bowmore Distilleries
58
Futuristic Foodie Pop-Ups
Jet.com's Fresh Story Pop-Up Sold Futuristic Food & Cooking Accessories
57
Smart Waterpark Wristbands
Universal Orlando Resort's 'Tapu Tapu' Bands Make Payments and More
56
360-Degree Cabin Tours
Burt's Bees Created a 360-Degree Tour of the Founder's Personal Cabin
55
Social Augmented Reality Devices
Snapchat Shared Its Plans to Make Augmented Gadgets & Wearables
54
Urban Escapism Pop-Ups
Volvo's 'Escape the City in Your City' Offers Space to Find Serenity
53
Social Photography Workshops
Gin Brand Beefeater is Launching an Instagram Photography Course
52
Blank Newspaper Projects
'Nothing in the News' Removes the Noise from Newspapers Around the World
51
AR Sports Magazines
This Sports Illustrated Cover Includes Interactive Digital Features
50
Promotional Pet Couches
Scotch-Brite Showed Off its Lint Rollers with the #WorthTheMess Campaign
49
Immersive Ice Cream Museums
L.A.'s Whimsical Ice Cream Museum Attracts Social Media Users
48
Pop-Up Napping Stations
The Nap Station Was an Interactive Marketing Tactic by the Brand eve
47
Creative Nostalgia Campaigns
The 'World of Play-Doh' Campaign Inspires the Child in All of Us
46
Brand-Curated Restaurant Experiences
Gaggenau's Bistro 1683 Celebrates the Brand's History
45
Emotion-Powered Pop-Up Shops
This eBay Pop-Up Used Facial Expressions to Help Shoppers Find Gifts
44
Smoking TV Posters
This Billboard Poster for the Young Pope Releases White Clouds of Smoke
43
Singular Skincare Shops
MISSHA's 'Sheet Mask Cafe' Offers Affordable Korean Sheet Masks Online
42
Ice Cream Photography Pop-Ups
Haagen-Dazs' 'My Extraordinary Life' Calls for Dessert Photo-Takers
41
Rustic Treehouse Spas
The 'Dove Men+Care Treehouse' Promotes Self-Care for Men
40
In-Store Sneaker Tours
Timberland's 'Flex in the City' Introduces an Interactive Adventure
39
Sky-High Paint Collection Launches
Canadian Tire Debuted the PREMIER INFINITY Paint in High Style
38
AR Egg Cartons
Vital Farms' Newly Redone Egg Carton Design Comes to Life with Augmented Reality
37
Flag-Inspired Candy Collections
The New 'Oh Canada' M&M's Include Red and White Candies
36
Canned Bean Cafes
Heinz Beans' Pop-Up Cafes Offer Meals in Exchange for Social Media Shares
35
VR Retail Waterslides
Topshop is Inviting Consumers to Take a Ride on Its Virtual 'Splash' Slide
34
Water Brand Streetwear
Rad and Evian Collaborated on an Oversized Streetwear Collection
33
Special Edition Sesquicentennial Cereals
The Kellogg's Birthday Cake Froot Loops Celebrate Canada
32
Gruesome Manga Cafes
Tokyo Ghoul Cafe Mimics Dishes from the Pages of the Tokyo Ghoul Anime
31
Blooming Beverage Pairings
Curated Combos of Wine and Flowers are Fresh Ways to Serve Spring Meals
30
Makeup-Mixing Workshops
Cover FX's Interactive Beauty Lab Teaches How to Make Custom Shades
29
Interactive Appliance Showrooms
The New Electrolux Experience Centre Features Interactive Displays
28
Experiential Appliance Shops
KitchenAid's Experience Store Lets Shoppers Test Different Appliances
27
Classic Van Bike Shops
The Citroën Mobile Bike Shop is Housed in a Classic Type H Vehicle
26
Superhero Ice Cream Flavors
The Cold Stone Dark Chocolate Triple Berry Celebrates Wonder Woman
25
Charitable Political Toilet Papers
Some of the Proceeds from Trump Paper Will Go To a Good Cause
24
Paper Photography Workshops
LG and Paperboyo are Teaming up to Host an Instagram Workshop
23
Pizza Delivery Races
Pizza Little Party Tested Honda's Delivery Scooter in a Race of Speed
22
Racy VR Cards
'Mommy's Special Glasses' are a Mother's Day Gift from Pornhub
21
Clean-Label Cheese Products
Arla Foods' New Campaign Emphasizes Its All-Natural Cheese Products
20
One-Day Athletic Festivals
Lululemon's 'Sweatlife the Festival' Offers Workouts, Meditation & More
19
American Hero Appliances
The Captain America Kitchen Collection Lets You Cook Like Steve Rogers
18
Disposable Cafe Picnic Sheets
Starbucks Japan is Offering Patrons a Picnic Blanket to Eat Outside
17
Revolutionary Lifetime Pizzas Deals
PizzaRev is Giving Away Pizza for Life to Bold Fans
16
Rugged Obstacle Course SUVs
The Jeep Renegade Tough Mudder is Designed for Those Who Compete Dirty
15
Kinetic Transporation Logos
Cosmos Ocean Hellas' New Identity Emphasizes Motion
14
Educational In-Store Sessions
'Today at Apple' Introduces Interactive Teachings on Design and More
13
Online Cookie Flavor Competitions
My Oreo Creation Asks Social Media to Ideate the New Oreo Flavor
12
Festival-Themed Personal Care Kits
Yuni Beauty's Festival Kit Provides Essentials for Cleansing
11
Narrative Wine Websites
Port2Port Wine's 'Stories' Feature Highlights the Romance of Wines
10
Liberating Beauty Campaigns
Milk Cosmetics Invites Its Consumers to Participate in #LiveYourLook
9
Double-Filtered Coffees
For #FeedingTheFuture, The Economist Shared Coffee Made with Used Grounds
8
Board Game-Themed Wine Labels
8 TICKETS Seeks to Target Younger Demographics With Its New Labels
7
Educational Food Promotions
Chipotle is Offering Education Faculty and Staff Deals on Foods
6
In-Theater VR Games
Regal Cinemas is Launching an Immersive VR Experience for 'Alien: Covenant'
5
Americana Chocolate Bars
Hershey's 'Flavors of America' Themed Chocolate Bars Celebrate the States
4
Dumpling-Inspired Donuts
The Dunkin' Donuts Kung Fu Panda Fat Donuts Have a Cloud-Like Texture
3
Traveler-Targeted Playlists
Sony and Eurostar Curated Lists of Mood-Altering Music for Passengers
2
Fantasy TV Training Camps
Sky Atlantic is Inviting Game of Thrones Fans to Join the Night's Watch
1
One-Dollar Sandwich Promotions
Jimmy John's is Holding a Customer Appreciation Day with $1 Subs
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Creative Retail Competitions
Bricks & Minifigs Launches LEGO Clock Design Contest
Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
Summer Fragrance-Inspired Pop-Ups
Maison Margiela Launched a Pop-Up Café in Amsterdam
Festival Vodka Brand Activations
Absolut Launched Its Heat Haus & New RTD Line at Coachella 2026
Entertainment-Driven Distilleries
Ole Smoky and Yee-Haw create immersive brewery venues
Luxury Eyewear Pop-Ups
Prada Opens an Immersive Eyewear Boutique at The Grove
Tennis Brand Global Campaigns
Lacoste Relaunched Its 'Life Is a Beautiful' Sport Campaign
Phone-Free Crafting Experiences
Pinterest Brought a Phone-Free Experience to the Desert
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Immersive Denim-Focused Fashion Pop-Ups
Pacsun Debuts Its Denim Starts Here Campaign
Experiential Brand Cafés
Nutella Reimagines Its Chicago Café with Digital Ordering and a New Menu
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Experiential Wellness Activations
Creating Significance Sets Up Its Well Design Summit
Fitness-Integrated Skincare
MONCLOS Blends Fitness, Skincare and Social Wellness Experiences
Experiential K-Beauty Retail
Yepoda Opens an Immersive Flagship Store in Seoul
Supermarket Tourism Campaigns
K-Supermarket's Tripadvisor Listings Share a Taste of Food Culture
Licensed Flavor Collaborations
Conagra Blends Celebrity and Brand Partnerships Into Snacks
Tennis-Inspired Summer Pop-Up Stores
Lacoste Launches a Summer Pop-Up Store in Ibiza
Luxe Wellness Apparel Activations
alo Yoga Featured a Minimalist French Riviera Takeover
Clinical K-Beauty Pop-Ups
Rejuran Debuts Science-Led Skincare Through a Sephora LA Activation
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Industrial-Inspired Brand Events
Reitmans Reimagined its Distribution Centre for a Curated Event
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Realistic Lifestyle Wellness Campaigns
The UFIT Not for the Elite Campaign Embraces Ordinary
Grocery-Inspired SPF Pop-Ups
Beauty of Joseon's Morning Moisturizer SPF Grocery is Experiential
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Music Competition Cafes
Hard Rock and Coca-Cola launch a global artist competition
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Back-to-School Beauty Activations
Sally Beauty's COLORfest on Campus Inspires Gen Z Students
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Farm-Inspired Museum Installations
HelloFresh and the Natural History Museum Partnered
Gen Z-Targeted Wine Campaigns
The I heart kinda Summer Campaign is Launching Soon
Heritage Lifestyle Collections
Canadian Tire Releases Hudson’s Bay Stripes into a Summer Lineup
Expansive eCommerce Events
The Amazon Prime Day Promotion Will Offer New Deals Every Five Minutes
Cafe-Inspired Eyewear
MUSE Turns Matcha and Coffee Culture into Wearable Frames
Stylist-Led Education Platforms
K18 Launches a Pro Artist Program to Empower Hairstylists
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Experiential Korean Beauty Events
OLIVE YOUNG Presents OLIVE YOUNG FESTA LA 2026 in the US
Mobile Luxury Boutiques
Mytheresa Tours the Hamptons with a Curated Mobile Boutique
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Branded Sports Documentaries
Dick's Follows Three WNBA Stars in a Six-Part Documentary Series
Branded Retro-Inspired Wellness Houses
Lifeway Foods is Hosting a Special Pop-Up in Palm Springs
Student-Centered Beauty Collabs
College Fashionista x Clinique Partner for a Campus Program
Business-Focused Wellness Events
Willpower Announced the 2026 Edition of Wellness House
Month-Long Luxury Jewellery Pop-Ups
Anne Sportun Fine Jewellery Opens a Month-Long Pop-Up in June
Destination Luxury Festivals
Gstaad Launches a Luxury Wine and Food Festival in the Swiss Alps
Festival-Inspired School Dining Programs
Chartwells K12 Has Launched Foodie Fest
Sofa-Centered Marketing Activations
This Sofa Club Activation Encouraged Consumers to Take a Seat
Social Commerce Supplements
youtheory Expands Wellness Sales Through TikTok Shop
Running Footwear Showrooms
The Brooks Spring/Summer 2027 showroom previews upcoming footwear
Beauty Cafe Pop-Ups
The Morphe Coffee Shop Highlights the Custom Blends Brush Collection
Culture-Driven Product Launches
Church’s Texas Chicken launches Churchie Sauce with a local event
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Polo Shirt Marketing Campaigns
U.s. Polo Assn. Launches a Global Campaign Highlighting Its Origins
Play-Based Family Campaigns
Pirate's Booty Encourages Screen-Free Family Adventures
Mobile Retail Experiences
Duluth Trading Brings Apparel Shopping to Events with a Mobile Showroom
Interactive Convention Activations
LEGO SMART Play Transforms Comic-Con into Immersive Experiences
Sports-Themed Beer Campaigns
This BrewDog Promotion Offers the Chance at a Year of Free Beer
AI Notetaking Activations
Goodnotes x YMC Launched a Campus Tour Across the U.S.
Immersive Summertime Wine Campaigns
The Welcome to the Creek Campaign is from Jacob's Creek
Anniversary Brand Collaborations
Jones Soda Marks Its 30th Anniversary with a Crayola Partnership
back-to-school retail campaigns
Target rolls out its back-to-school & back-to-college campaigns
Interactive Artisan Coffee Campaigns
The Illy Summer Campaign Will Immerse Consumers
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Curated Wine Clubs
Majestic and Saturday Kitchen Pair Exclusive Wines with Chef Recipes
Weeklong Retailer Deal Events
Walmart Deals Will Offer Discounts on Thousands of Items This Month
Wellness Dining Experiences
CRISP & GREEN Combines Fitness Events With Healthy Meals
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
School Wellness Partnerships
Lysol Launches Quality Time Off Grants for High-Need Schools
Mobile Brand Experiences
M&M's Brings an Interactive Caravan to the Tour De France
Swimming-Focused Branding Initiatives
British Swim School Debuts Jump on It Campaign
Experiential Loyalty Programs
Lowe's and Live Nation Reward Members with Concert Perks
Reimagined Creative Campaigns
Marc Jacobs Dropped its '26 Summer Campaign and New Visual Identity
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Brand-Creator Matchmaking Events
Dhar Mann Studios & Brand Innovators Hosted a Speed Dating Event
Experiential Wellness Series
The Well Design Summit Debuts a New Soho Experiential Series
Charitable Back-To-School Campaigns
Toyota Celebrates Its Big Summer Giveback Anniversary
Health-Focused Sports Activations
Raisin Bran Brings Gut Health to Major League Pickleball
Fashion-Beauty Convergence
Première Vision and Cosmetic Valley Unite Fashion and Beauty Brands
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Experiential Wine Campaigns
Avaline Partners with Proper Hotels for a Summer Music Series
Cooking-Inspired Cosmetic Events
Lush's Fresh Kitchen Live Makes Products with Fruits & Veg
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Anti-Screen Summer Social Events
Eventbrite Presents 'The Offline Summer' Initiative
In-Person Creativity Cafe Campaigns
The Made in Starbucks Campaign Spotlights Customer Creativity
Fandom Retail Experiences
TOUS les JOURS Transforms Bakery Cafés into BTS Fan Destinations
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Immersive Music Festival Stores
BELLA+CANVAS Debuted Museum of Merchandise at Coachella
In-Store Daytime Parties
Lush's Beats ‘n’ Barnets Offers Complimentary Hairstyling and Makeup
Destination-Branded Transportation
Themed Taxis Promote Scottish Travel During Major Soccer Events
Fine Art-Honoring Retailer Initiatives
Michaels Declares August as Fine Art Month
Self-Expression Retail Campaigns
Tillys Marked Ten Months of Its Discover Your Style Campaign
Social Media-Inspired Salad Campaigns
The Florette #SaladTok Campaign Marks the Summer of Salads
Luxury Lifestyle Festivals
Informa Markets & Hk Tourism Board Launch the Festival of Connoisseurs
Luxury Hotel Residencies
EDITION and American Express Launch an Exclusive Montauk Cultural Weekend
Progress-Focused Fitness Partnerships
lululemon and The Athletic Clubs Boost the Yet Philosophy
Arena Beauty Activations
L'Oréal Brings Immersive Beauty Experiences to Europe's Largest Arena
Festival Season Refreshment Campaigns
The Capri-Sun Festival Feeling Campaign is Running in the UK
Experiential Tabletop Launches
MindWare Brings Immersive Game Demos to Gen Con 2026
Participatory Brand Platforms
Crown Royal Builds a Community-Driven Cultural Platform
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Human-Centered Marketplace Campaigns
Etsy's Shop Other Jeffs Celebrates Independent Sellers
Luxury Learning Rewards
Education Couture Rewards Summer Reading with Premium Apparel
Immersive DIY Events
DIY CON Brings Hands-On Workshops and Creator-Led Experiences
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Seasonal Value Campaigns
Huey Magoo's Combines Value Meals with Collectible Cups
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
Human-First Trade Show Pods
Beauty Bulb Has Launched Beauty Bulb Live London
Back-to-Campus Wellness Tours
The Locked Into Wellness Tour Will Visit Six Universities
Social Learning Experiences
Lectures on Tap Hosts Expert-Led Discussions in Local Bars
Enriching Bookable Experiences
ClassPass Experiences Lets Members Book Attractions and Activities
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Phygital Loyalty Experiences
Lush Links App Rewards to In-Store Events and Services
Wellness Experience Stores
BIRKENSTOCK Combines Footwear Care with Community Experiences
Experiential Trade Shows
Wines Experience Reinvents Industry Networking in London
Community-Driven Loyalty Programs
Salad House Turned Guest Spending Into Local Donations
Marketing Jargon Games
Marketing Bingo Turns Buzzwords Into A Fun Client Meeting Game
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Neighborhood Storytelling Campaigns
Vitaminwater Expands Neighborhue with Community Mural Stories
Athlete-Backed Educational Food Programs
Electrolux Group Tapped Brandon Miller for Food Heroes
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Integrated Summertime Cider Campaigns
The Kopparberg Bring Me Sunshine Campaign is Arriving Soon
70s-Inspired Pilates Festival Celebrations
BODYBAR Pilates Hosted PLANKstock on May 2
Solutions-Based Trade Shows
Food Production Solutions Show Centers on Manufacturing Challenges
Community-Focused Yoga Series
The lululemon Summer Series Brings People Together
Data-Led Brand Creation
AS Watson Builds Brands Using Shopper Insights and Loyalty Data
Music Festival Refreshment Campaigns
This Lipton Summer Campaign Offers VIP Festival Experiences
Hyper-Local Guided Culinary Experiences
Tasty Tours Toronto Debuts New Guided Experiences
Youth Art-Supporting Initiatives
Instructure Partners with Louisville Visual Art's Art in Motion
Experiential Brand Roles
Lagunitas Recruits a Beer Roadie for the Iron Maiden Tour
Educational Running-Focused Activations
The Running Event Opens a Call for Education Sessions
Cultural All-Inclusive Resorts
Mondrian Cancun Blends Local Culture, Dining and Social Events
Education-First Recruitment
Sport Clips Offers Haircut Training and Career Coaching Online
Global Sourcing-Focused Innovation Events
Made-In-China.com Hosted the Amazing April 2026 Event
Event-Driven Instant Retail
JD Sports Delivers England Shirts Through Uber Eats Before Kick-Off
Experiential Retail Communities
Lykli Blends Retail, Wellness and Community Spaces Under One Roof
Nostalgic School-Themed Retail Campaigns
Shops at Skyview Brings Back Skyview High Summer School
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