As the June 2017 marketing trends reveal, brands are consistently incorporating educational components into their marketing efforts to help consumers better understand their product or service.
One way in which brands are incorporating education into their campaigns is with traditional classes and workshops. For example, Kitchen Aid holds interactive cooking classes at its experience store in London, to teach consumers how to use its mixers. Similarly, the gin brand Beefeater Stills had been hosting Instagram photography courses in conjunction with tours of its distillery.
On the other hand, these teaching elements can go beyond a basic workshop. For instance, Lululemon's recently held and event called Sweatlife the Festival to teach consumers about a wide range of exercises. Indeed, the June 2017 marketing trends reveal that formal and comprehensive brand education is quickly becoming key to modern marketing campaigns.
Top 65 Marketing Ideas in June
From Social Photography Workshops to One-Day Athletic Festivals:
Katherine Pendrill — Jun 25, 2017 — Marketing
65
Multidimensional Cosmetic Window Displays
The Body Shop's New Display Markets Its Superfood Masks
64
8-Track Chip Bags
The Doritos Guardians of the Galaxy Vol. 2 Bag Has a Functioning Music Player
63
French Fry Forks
McDonald's Signature Crafted Recipes Come with Unique Fast Food Fork
62
Secret Celebratory Burgers
A foodora Burger's Priest Pop-Up Hit Toronto, Montreal and Vancouver
61
Hilariously Oversized Beer Cases
Finland's Nokia Brewery is Now Selling a 1,000 Can Beer Pack
60
Peel-Off Fashion Covers
The Fashion Magazine Summer 2017 Issue Features a Peel-Off Joe Fresh Cover
59
VR Distillery Tours
Beam Suntory is Virtually Transporting Consumers to Bowmore Distilleries
58
Futuristic Foodie Pop-Ups
Jet.com's Fresh Story Pop-Up Sold Futuristic Food & Cooking Accessories
57
Smart Waterpark Wristbands
Universal Orlando Resort's 'Tapu Tapu' Bands Make Payments and More
56
360-Degree Cabin Tours
Burt's Bees Created a 360-Degree Tour of the Founder's Personal Cabin
55
Social Augmented Reality Devices
Snapchat Shared Its Plans to Make Augmented Gadgets & Wearables
54
Urban Escapism Pop-Ups
Volvo's 'Escape the City in Your City' Offers Space to Find Serenity
53
Social Photography Workshops
Gin Brand Beefeater is Launching an Instagram Photography Course
52
Blank Newspaper Projects
'Nothing in the News' Removes the Noise from Newspapers Around the World
51
AR Sports Magazines
This Sports Illustrated Cover Includes Interactive Digital Features
50
Promotional Pet Couches
Scotch-Brite Showed Off its Lint Rollers with the #WorthTheMess Campaign
49
Immersive Ice Cream Museums
L.A.'s Whimsical Ice Cream Museum Attracts Social Media Users
48
Pop-Up Napping Stations
The Nap Station Was an Interactive Marketing Tactic by the Brand eve
47
Creative Nostalgia Campaigns
The 'World of Play-Doh' Campaign Inspires the Child in All of Us
46
Brand-Curated Restaurant Experiences
Gaggenau's Bistro 1683 Celebrates the Brand's History
45
Emotion-Powered Pop-Up Shops
This eBay Pop-Up Used Facial Expressions to Help Shoppers Find Gifts
44
Smoking TV Posters
This Billboard Poster for the Young Pope Releases White Clouds of Smoke
43
Singular Skincare Shops
MISSHA's 'Sheet Mask Cafe' Offers Affordable Korean Sheet Masks Online
42
Ice Cream Photography Pop-Ups
Haagen-Dazs' 'My Extraordinary Life' Calls for Dessert Photo-Takers
41
Rustic Treehouse Spas
The 'Dove Men+Care Treehouse' Promotes Self-Care for Men
40
In-Store Sneaker Tours
Timberland's 'Flex in the City' Introduces an Interactive Adventure
39
Sky-High Paint Collection Launches
Canadian Tire Debuted the PREMIER INFINITY Paint in High Style
38
AR Egg Cartons
Vital Farms' Newly Redone Egg Carton Design Comes to Life with Augmented Reality
37
Flag-Inspired Candy Collections
The New 'Oh Canada' M&M's Include Red and White Candies
36
Canned Bean Cafes
Heinz Beans' Pop-Up Cafes Offer Meals in Exchange for Social Media Shares
35
VR Retail Waterslides
Topshop is Inviting Consumers to Take a Ride on Its Virtual 'Splash' Slide
34
Water Brand Streetwear
Rad and Evian Collaborated on an Oversized Streetwear Collection
33
Special Edition Sesquicentennial Cereals
The Kellogg's Birthday Cake Froot Loops Celebrate Canada
32
Gruesome Manga Cafes
Tokyo Ghoul Cafe Mimics Dishes from the Pages of the Tokyo Ghoul Anime
31
Blooming Beverage Pairings
Curated Combos of Wine and Flowers are Fresh Ways to Serve Spring Meals
30
Makeup-Mixing Workshops
Cover FX's Interactive Beauty Lab Teaches How to Make Custom Shades
29
Interactive Appliance Showrooms
The New Electrolux Experience Centre Features Interactive Displays
28
Experiential Appliance Shops
KitchenAid's Experience Store Lets Shoppers Test Different Appliances
27
Classic Van Bike Shops
The Citroën Mobile Bike Shop is Housed in a Classic Type H Vehicle
26
Superhero Ice Cream Flavors
The Cold Stone Dark Chocolate Triple Berry Celebrates Wonder Woman
25
Charitable Political Toilet Papers
Some of the Proceeds from Trump Paper Will Go To a Good Cause
24
Paper Photography Workshops
LG and Paperboyo are Teaming up to Host an Instagram Workshop
23
Pizza Delivery Races
Pizza Little Party Tested Honda's Delivery Scooter in a Race of Speed
22
Racy VR Cards
'Mommy's Special Glasses' are a Mother's Day Gift from Pornhub
21
Clean-Label Cheese Products
Arla Foods' New Campaign Emphasizes Its All-Natural Cheese Products
20
One-Day Athletic Festivals
Lululemon's 'Sweatlife the Festival' Offers Workouts, Meditation & More
19
American Hero Appliances
The Captain America Kitchen Collection Lets You Cook Like Steve Rogers
18
Disposable Cafe Picnic Sheets
Starbucks Japan is Offering Patrons a Picnic Blanket to Eat Outside
17
Revolutionary Lifetime Pizzas Deals
PizzaRev is Giving Away Pizza for Life to Bold Fans
16
Rugged Obstacle Course SUVs
The Jeep Renegade Tough Mudder is Designed for Those Who Compete Dirty
15
Kinetic Transporation Logos
Cosmos Ocean Hellas' New Identity Emphasizes Motion
14
Educational In-Store Sessions
'Today at Apple' Introduces Interactive Teachings on Design and More
13
Online Cookie Flavor Competitions
My Oreo Creation Asks Social Media to Ideate the New Oreo Flavor
12
Festival-Themed Personal Care Kits
Yuni Beauty's Festival Kit Provides Essentials for Cleansing
11
Narrative Wine Websites
Port2Port Wine's 'Stories' Feature Highlights the Romance of Wines
10
Liberating Beauty Campaigns
Milk Cosmetics Invites Its Consumers to Participate in #LiveYourLook
9
Double-Filtered Coffees
For #FeedingTheFuture, The Economist Shared Coffee Made with Used Grounds
8
Board Game-Themed Wine Labels
8 TICKETS Seeks to Target Younger Demographics With Its New Labels
7
Educational Food Promotions
Chipotle is Offering Education Faculty and Staff Deals on Foods
6
In-Theater VR Games
Regal Cinemas is Launching an Immersive VR Experience for 'Alien: Covenant'
5
Americana Chocolate Bars
Hershey's 'Flavors of America' Themed Chocolate Bars Celebrate the States
4
Dumpling-Inspired Donuts
The Dunkin' Donuts Kung Fu Panda Fat Donuts Have a Cloud-Like Texture
3
Traveler-Targeted Playlists
Sony and Eurostar Curated Lists of Mood-Altering Music for Passengers
2
Fantasy TV Training Camps
Sky Atlantic is Inviting Game of Thrones Fans to Join the Night's Watch
1
One-Dollar Sandwich Promotions
Jimmy John's is Holding a Customer Appreciation Day with $1 Subs
Related Ideas
Luxury Fashion-Branded Hospitality Projects
Coach Debuts Restaurant & Coffee Shop in Indonesia
Summer-Centric Lifestyle Fashion
UNIQLO U Presents its New Collection for the SS24 Season
Graphic-Adorned Summer Fashion Collections
Boys Lie's June Collection Drop Was Stunning
AI Product Image Generators
Google Product Studio Uses Generative AI to Create Product Images
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Luxury Resort Wear
Wheat Aims to Elevate Hotel Boutiques with Luxury Resort Wear
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Visually Stimulating Pastries
Lysée Bakery Boasts Chef Eunji Lee's Breathtaking Desserts
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Playful Cafe Merch Collections
This Dunkin' Merch Celebrates the Summer Season
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Toronto Cannabis Workshops
The Cannabinista Hosted an Infused Mocktail Workshop in Toronto
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
AI Mother's Day Campaigns
Showcase is Simplifying Mother's Day Shopping with ChatGPT
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Festive Bridal Accessory Lines
Funky Junque Embraces the Most Exciting Parts of Wedding Planning
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Play-Based Learning Collections
Staples Launches the Curated Kids Learn + Play Collection
Beauty Brand Accelerator Programs
Walmart Start™ Returns to Discover Next Gen Beauty Brands
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Millennial Home Repair Workshops
Lowe's Home Repair Workshops Teach Basic Maintenance Skills
Gen Alpha Creativity Workshops
The LEGO Group Launched Free Creativity Workshops for Ages 6-12
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Climate Crisis Awareness Exhibitions
Kinetic Singapore Unveils the School of Tomorrow Exhibition
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Leisure Activity Grocery Stores
The FreshTake Concept Grocery Store Blends Experiences
Budget-Friendly Restaurant Campaigns
Chuck E. Cheese 'Summer of Fun' Focuses on Accessibility
Sweat Mark T-Shirts
This Summer Clothing Range Has Printed Designs That Resemble Sweat
Metaverse Beauty Events
Metaverse Beauty Week is the First Annual Beauty Festival in the Metaverse
British Culture-Honoring Luxe Fashion
The Burberry Summer 2024 Range is Unveiled During LFW
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Luxury Design Shows
The Living Luxe Design Show Will Take Place on April 19 Through April 21
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Data-Driven Women's Ultramarathons
lululemon's FURTHER Ultramarathon Includes a Research Program
Pride Skincare Pop-Ups
Kiehl's Celebrates Pride Month with a Pop-up Event at Stackt Market
Virtual Fragrance Workshops
The Scentbird Academy Helps Fragrance Fans Purposefully Use Scents
Mindful Mental Health Ads
Alo Moves 2023 Mental Health Awareness Month Campaign Just Launched
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Play-Inspiring Workshops
LEGO is Sharing a Free Workshop Series Featuring Renowned Creatives
Luxury Experiential Event Brands
The Concierge Club Expands to the US Market
Unashamedly Romantic Pop-Ups
Laura Ashley's Workshops Use Deadstock Fabric to Create New Totes
Branded Gaming Events
Ubisoft Announced 'Ubisoft Forward' for June 12th in Los Angeles
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Nourishing Pickleball Pop-Ups
The Quaker Pickleball Academy Refuels Active Individuals
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Festival-Ready Spring Collections
Universal Works Joins K-Way on the New SS23 Festival Kit
Women-Centric Vegan Summits
Vegan Women Summit Returns to Los Angeles on May 10th
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Collaborative Home Decor Collections
Sweet July by Ayesha Curry x Pottery Barn Celebrates Summer
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Tax-Deductible Snack Breaks
KitKat Created a One-Day Event for the End of the Tax Year
Kid-Friendly Aviation Programs
easyJet's Summer Flight School Challenges Gender Stereotypes
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Educational Charity Campaigns
'Learning Palooza' Empowers Communities through Education, Action
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Multi-City Workout Tours
Movement LIVE by Michelob ULTRA is a Lively Fitness Experience
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Music App Learning Courses
Spotify Courses Will Offer Video Based Learning Based on 4 Categories
In-App Educational Video Courses
Spotify Rolls Out Educational Videos in the UK Market
London Creative Loafer Campaigns
G.H. Bass Taps Creatives for the Stepping Out Campaign
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Affordable Clean-Label Groceries
Know & Love Offers Cost-Conscious, Clean Foods and Beverages
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Educational Water Campaigns
Suntory Boasts the Mizuiku-Education Program for Children
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Teacher-Supporting Back-to-School Campaigns
Staples Canada Aims to Support Teachers
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Summer-Ready Boutique Shops
Urban Outfitters Unveils a New Dress Boutique Pop Up Opening in April
Reward-Based Empowerment Platforms
Learn It Live Launches the Learn, Earn, and Win Program
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Grocer-Backed Community Lunch Clubs
Mini Metro Lunch Clubs are Taking Place in Parks This Summer
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Seasonal Grocer Celebrations
Natural Grocers AUTUMNFEST Offers Ample Discounts
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Design-Led Lifestyle Brands
The John Lewis Partnership Unveils a New Lifestyle Brand and Tote Bag
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Campaign-Led Esports Studios
Guild Launches New Creative Services Division Called ‘Guild Studios’
Seasonal Entertaining Campaigns
La Brea Bakery and Bread & Butter Wines Partnered for a Campaign
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Retailer-Rewarding Brand Promotions
This PepsiCo Retailer Competition is Running in the UK
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes