From virtual reality farm tours to augmented blood donation billboards, the top June 2016 interactive ideas showcase the ways brands are successfully engaging consumers, whether in the physical or digital realm.
Kicking off its #StartFooding campaign, Swedish furniture retailer IKEA recently hosted a pop-up in Toronto that included an innovative smart shopping experience and the chance to try the brand's famous meatballs and the new vegan alternative. Upon arrival, guests were given a wooden spoon with an RFID chip inside, which individuals could then tap display items with in order to add the product to their "carts."
Meanwhile, McDonald's UK has launched a consumer VR experience that transports viewers to the farms on which the brand sources its food products. The intriguing campaign is one of many that sees brands working hard to help consumers make the connection between product and natural cultivation.
Top 65 Interactive Ideas in June
65
Summery Concept Stores
The 'Seriously Summer' Stores Celebrate Costa Coffee's Seasonal Menu
64
Exploratory Food Pop-Ups
This IKEA Pop-Up in Toronto Challenges Conventional Food Rules
63
Bedding Fort Restaurants
TK Maxx's Pop-Up #DuvetDining Event Provides a Taste of Food and Products
62
Relaxing Chocolate Bar Pop-Ups
The Dairy Milk Medley Lounge Offers Chocolate and Beauty Treatments
61
Dream-Promoting Mattress Showrooms
The Showroom for Leesa Mattress' Functions as a Sleep Gallery
60
Snapchat Recruitment Campaigns
JPMorgan is Recruiting New Grads with a Sponsored Geofilter
59
Breakaway Electronic Stores
eMart's In-Store 'Electro Mart' Now Exists as a Standalone Location
58
Snacking Slot Machines
Deliveroo's 'RooMachine' Gives Out Samples from Restaurant Partners
57
Musical Food Trays
McDonald's 'McTrax' Tray Liners are Smartphone-Connected Music Stations
56
Offline Retailer Markets
Not on the High Street's 'Open Door' Event Featured Online-Only Goods
55
Creamer-Branded Pop-Up Cafes
The Organic Valley Pop-Up Sold Half-and-Half with Free Coffee
54
Interactive Beauty Festivals
The 'Beauty Unbound' Festival Celebrates Beauty Industry Innovations
53
Live-Action Gifs
The 'Citrus Life GIF' from Somersby Recreates the Actions of an Animated GIF
52
Customizable Drink Bars
Schweppes' 'Mix Your Way' Experience Helps People Mix Their Dream Drink
51
AR Blood Donation Billboards
NHS Blood and Transplant's Donation Ad Interactively Builds Awareness
50
Posture-Correcting Billboards
This Digital Billboard From Microsoft Corrects Posture Instantly
49
Tech Birthday Pop-Up Exhibits
The PAR-KING GINZA's Latest Exhibit Fetes Sony's 70th Anniversary
48
Smart Beer Kiosks
The Beer Store's 'Beer Wall' Now Lives on as a Dynamic Digital Display
47
Athletic Comedian Run Campaigns
Kevin Hart's Run with Hart Program is Part of the Nike Run Club
46
Pop-Up Wine Stores
This Vino Delivery Service is Setting Up Shop for the Annual Wine Holiday
45
Branded Office Breaks
Lipton's 'Flavor Break' Tour Provides Relief from Workday Stresses
44
Millennial Travel Scavenger Hunts
Icelandair is Offering a Free Trip To Europe Hidden in Montreal
43
Snapchat Rewards Program Filters
Hospitality Group Starwood Has Launched a Series of Geofilters
42
Celebratory Italian Pop-Ups
House of Peroni's 'Amare L'Italia' in London Shares a Love of Italy
41
Beer Brand Massages
Chang Beer's Massage Event Gave Out a 'Massage in a Bottle'
40
Geotagged Storytelling Apps
The Krumb App Lets You Leave Mobile Messages When Visiting a Place
39
Canine-Staffed Pop-Ups
The Kronenbourg 1664 Pop-Up Bar is Entirely Staffed by Dogs
38
Crowdsourced Retail Photo Galleries
The IKEA Wonderful Everyday Contest Highlights User Photos
37
Recordable Fried Chicken Packaging
The New KFC Bucket Lets Customers Record Mother's Day Messages
36
Agency Recruitment Geofilters
180LA Used Select Snapchat Filters for Social Media Recruiting
35
Directional Shoe Designs
The easyJet 'Sneakairs' were Unveiled at the Barcelona Street Project
34
Film Festival Beer Cans
Stella Artois Created This Limited Edition Beer Can Design for Cannes
33
Tasty Mother's Day Giveaways
This Wienerschnitzel Promotion Rewards Moms with a Free Meal
32
Literary Pop-Up Bars
The Baileys Prize Book Bar Celebrates Female Authors in the UK
31
Korean Beauty Brand Flagships
The Sulwhasoo Flagship Store Features an In-House Spa
30
Donut-Dispensing ATMs
Krispy Kreme's London Pop-Up is Promoting its Nutty Chocolatta Donuts
29
AI Finance Assistants
'Personetics Anywhere' Helps Banks Offer Guidance Via Facebook Messenger
28
VR Farm Tours
This McDonald's Initiative Aims to Connect Consumers with the Company's Suppliers
27
Taco Mask Snapchat Lenses
The Cinco De Mayo Taco Bell Snapchat Lens Was a Huge Success
26
Rewarding Review Platforms
The Unboxd App Lets You Record Video Reviews and Earn Rewards From Them
25
Celebratory Photography Campaigns
IKEA's 'Wonderful Everyday' Triumphs the Little Things in Life
24
Festive Taco Promotions
Diablo Sauce is Returning to Taco Bell Just in Time for Cinco de Mayo
23
NFC-Enabled Packaging
Jones Packaging and Tuku Teamed Up to Make Innovative CPG Packaging
22
Discount Furniture Store Diners
The Krogen Restaurant Will Serve Budget-Friendly Meals
21
Appreciative Cinnamon Bun Giveaways
This Cinnabon Promotion Celebrates National Nurses Week
20
Interactive Supercar Simulators
This Year's London Motor Show Boasts a Car Simulator
19
Cartoon Turtle Apartments
This Airbnb Apartment is Styled Like the Ninja Turtles' Hangout
18
Personalized Shopping Stores
Razorfish and Adobe Created a Digital Concept Store of the Future
17
Real-Time Travel Billboards
This Airline Ad from JetBlue Reveals Real-Time Travel Data
16
Phonecall Travel Billboards
Airbnb's City Billboards Encourage People to Call and Text
15
Jumping Fish Packaging
The Live Fish Pack is a Sensor-Connected Box That Jumps When Users Approach
14
VR Smartphone Campaigns
The OnePLus3 Can be Obtained For Free if Ordered Using Loop VR
13
Personalized Juice Bottle Branding
This Company is Branding Its Juice Bottles with Selfies
12
Conceptual Technology Stores
The Razer 'RazerStore' Technology Store Lets Users Try Out Devices
11
Burger-Ordering Chatbots
Burger King's AI Chatbot Takes Menu Orders Via Facebook Messenger
10
Social Home Improvement Campaigns
Lowe's Inventive Snapchat Stories Amplify the Tap Feature
9
Video Game Chatbots
Activision's Facebook Messenger Bot Teases 'Call of Duty: Infinite Warfare'
8
Burrito Chain Festival Promotions
This Fast Casual Chain is Offer VIP Tickets to Lollapalooza
7
Technical Content Services
Codeplace Provides Blogging as a Service to Engage Developers
6
Snapshot Travel Incentives
Wow Air's Influencers Will Share a Love of Travel and Social Media
5
Interactive Movie Deals
Chuck Palahniuk is Asking Kickstarter for Support to Bring Lullaby to Film
4
Gourmet Ice Cream Giveaways
This Ice Cream Company is Giving Away Single Scoops on Free Cone Day
3
360-Degree Advergames
Turkish Airlines' 'WingoFlies' is the First-Ever 360 YouTube Video Game
2
Interactive Movie Billboards
Johnny Depp Promotes the 'Through the Looking Glass' Movie Himself
1
Surprise Footwear Giveaways
The 'Nike Speed Drops' Promotion Surprised Fans with Golden Cleats
Related Ideas
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Invisible Furniture Capsules
IKEA's Invsbål Campaign and Capsule are a Playful April Fool's Joke
Streaming Service Restaurants
The Netflix Bites Pop-Up Serves Dishes from Netflix Series
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
VR Tequila Experiences
The Don Julio Apple Vision Pro App Immerses Tequila Enthusiasts
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Vegan Haircare Pop-Ups
DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Celebratory 3D Illusion Billboards
adidas Dubai Celebrates Argentina's World Cup Victory
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
AI-Generated Fatherhood Campaigns
The Glenlivet's Father's Day Campaign Features an AI Script
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Augmented Reality Menu Items
Denny's New Mac N’ Brisket Sizzlin’ Skillet is Part of Its AR Menu
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
AI-Powered Snack Shops
The Aramark Quick Eats Store Has a Checkout-Free Layout
Rosé-Dispensing Billboards
Aldi's Billboard Serves Glasses of Wine at the Optimal Temperature
Interactive Scenting Kiosks
Aroma360's ISK is Embedded with Essential Oil Diffusers
Mixed-Reality Blood Donations
Abbott Unveiled a Mixed-Reality Experience at CES 2023
Furniture Retailer AI Chatbots
IKEA Launches the BILLIE Chatbot To Tackle Customer Inquiries
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AI-Created Neighborhood Cocktails
Absolut and Ogilvy Canada Made AI-Generated Cocktails
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Interactive AI Sommeliers
Chronic Cellars' Mascot Answers Wine Questions in Augmented Reality
Virtual Chocolate Stores
Lindt & Sprüngli USA Created Its First-Ever 3D Virtual Online Store
Popcorn Dispenser Billboards
Streaming Service ITVX Marked Its Launch by Sharing Snacks in the UK
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Virtual Craft Beer Tastings
NCBC & Spyglass Created an Exclusive Beer Tasting Experience with VR
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Gen Alpha-Targeted Ice Cream Trucks
Unilever Taps Robomart to Launch 'The Ice Cream Shop'
Bespoke AI-Powered Art
Coke Asks Consumers to Create AI-Generated Art with its New AI Platform
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
AI-Assisted Cooking Partnerships
Unilever and Be My Eyes Partnered to Support Shoppers
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
Circular Concierge Kiosks
This Conceptual Screen Concierge by Ivan Zhurba Automates Check-ins
Emoting-Grille Car Concepts
BMW's I Vision Dee Concept Creates a Digitalized Driving Experience
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Immersive Holographic Zoos
Hologram Zoo Lets Visitors Interact with Animals Like Never Before
AI-Powered Supermarkets
Green Picks Market Autonomous Grocery Store is Frictionless
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Nugget-Inspired Video Games
McDonalds and The Sandbox Create the McNuggets Land Game
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
Virtual Reality Treatment Experiences
xydrobe and Dr. Barbara Strum Unveils the Pause Experience
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
AI Room Designers
IKEA Canada Launches a New AI Room Design Feature for Enhanced Customization
Premium Kitchen Pranks
IKEA Invented "Eureka Spiritis" to Showcase Its Quality Furnishings
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Streamlined Shoppable Video Ads
Instacart Launches New Shoppable Video Ads in 'Ads Manager'
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Immersive Furniture Company Exhibitions
IKEA Unveils the Future Together Exhibition at MDW
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Immersive Trivia Experiences
The Samsung SmartThings Connected Home Experience is Now Open
Bag-Inspired Large-Scale Installations
IKEA's Iconic FRAKTA Bag Takes the Spotlight in Chicago
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
AI-Powered Food Platforms
Samsung Food Offers Access to Recipes and More
Recipe-Recommending Smart Fridges
Samsung's Bespoke 4-Door Flex Refrigerator Offers "AI Vision"
AR-Enabled Advent Calendars
The Lindt TEDDY Augmented Reality Advent Calendar is Interactive
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Milk Carton QR Brochures
Aldi Has Begun Promoting its New Digital Brochure on its Milk Cartons
Earth-Honoring AR Games
Balenciaga Launches the Regenerative Agriculture Experience
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Consumer-Driven QSR Menu Offerings
This Burger King Vote Encourages Fans to Have Their Say
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
AR-Enabled Google Tools
Google Launches a Slew of New Features for Search, Shopping, and Maps
Edible QR Codes
The interiqr 3D Printing Technique Turns Food Into Edible Tags
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Cow-Themed QSR Campaigns
Chick-fil-A Debuts a New Virtual Game and Merchandise Collection
AR-Based Video Games
Graffity, Qualcomm, and Nreal Launch Two New Augmented Reality Games
Digital Product Story Brochures
Malmgård Castle Offers Connected Packaging with 'Second Thought'
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Influencer Flexitarian Campaigns
Violife Launched an Influencer Campaign Aimed at Flexitarians
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Griddled Food Fairs
The 2023 Iowa State Fair's Introduces 64 New Foods
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic