The wide range of July 2019 social good trends supports a variety of different initiative. Last month was Pride Month and many brands across multiple different industries joined the cause altogether. One of the companies that did this was American Express with the launch of its 'Proudly Backing' campaign initiative.
It celebrated inclusivity with special performances by artist Lizzo. In addition to her musical talents, she is also an advocate for body positivity and a supporter of the LGTBQ+ community. Ticket profits to the performance went directly towards the Stonewall Community Foundation, which empowers the LGBTQ+ community. Another great social good example this month was done by fashion brand Esprit+. It brought light to the issue surrounding LGBTQ+ homeless youth with the launch of the Craig & Karl collection. The unisex fashion designs are colorful to represent the rainbow flag and the brand works with Ali Forney Center to give meals for the cause as well.
Top 55 Social Good Trends in July
From Pride-Themed Financial Ads to Homeless Awareness Fashion:
Amy Duong — Jul 28, 2019 — Social Good
57
Developmental Kids Toy Subscriptions
The Monti Kids Subscription Embraces the Montessori Program
56
Non-Binary Smart Chest Binders
Miles Kilburn's 'Breathe' is Intended to Solve Obstacles to Comfort
55
Mysterious Logo-Dependent Campaigns
American Red Cross' 'Missing Type' Revamps the Logos of Brands
54
Prideful Ice Cream Cones
Ample Hills Creamery Now Serves a Colorful Ice Cream Treat for Pride
53
Equality-Themed Custom Footwear
Design by Disruption & the Shoe Surgeon Produce Activist Sneakers
52
Colorful Pride-Honoring Sportswear
The Nike Be True 2019 Collection Boasts New Vibrant Palettes
51
All-Vegan Fashion Boutiques
The Imperative Makes Clothes, Shoes, and Lifestyle Products Available
50
Pop-Up Plastic Museums
Lonely Whale's Museum of Plastic Boasts Selfie-Friendly Displays
49
Impactful Brand-Led Pride Campaigns
adidas Programs a Variety of Events for 'Love Unites'
48
Online Zero-Waste Shop Catalogs
Nice and Serious Points Londoners to Their Local Zero-Waste Shops
47
Affordable Shipping Container Housing
TRS Studio Attempts to Assist the Housing Crisis in Peru
46
Empowering Inclusive Lingerie Campaigns
Playful Promises's Ads Include Trans Model Leyna Bloom
45
Customizable African Shoes
Zazzle & Ubuntu Life are Amplifying Customization & Community Support
44
Flexible Prison Furniture
Central Saint Martins Students Provide Designs for the Inmates' Comfort
43
Charitable Cat-Inspired Brands
Ken the Cat Advocates for Animal Safety in a Lighthearted Way
42
Socially Focused City Infrastructures
T Sakhi's Urban Project Promotes Public Spaces in Beirut
41
Sculptural Decorated Mosques
Candalepas Associates' Design is Highly Contemporary and Chic
40
Future-Oriented Design Schools
The Future Design School in Toronto Supports Career Development
39
Health-Detailing Seat Belt Covers
These Safety Seat Belt Covers Relay Critical Health Information
38
Homeless Awareness Fashion Capsules
Esprit+'s Craig & Karl Capsule Brings Attention to LGBTQ+
37
Damage-Specific Hair Treatment Lines
Aside from Premium Products, Save Me from Donates to Charity
36
Problem-Alleviating Rural Kindergartens
Crossboundaries Builds a Clustered Mini Village in China
35
Equality-Promoting Subscription Services
Dough's Subscription Service Showcases Women-Owned Brands
34
Black Community-Centric Exhibits
Yinka Ilori Spotlights the Creative History of People of Color
33
Pride Flatform Sandals
Teva x Tegan and Sara Launch a Colorful 'Universal Pride Flatfrom Sandal'
32
African-American Identity Art
The Art of Faith Ringgold is on Display at the Serpentine Galleries
31
Pride-Themed Financial Campaigns
American Express Launched 'Proudly Backing' Initiatives in NY
30
Pride-Themed Suede Sneakers
Todd Snyder and New Balance's Love Sneakers are Based with the 997s
29
Sustainable Pride Apparel
mini mioche Launches Unisex Children's Basic for 2019 Pride
28
Pride-Inspired Make-up Palettes
Revolution Beauty Launches Colorful Eyeshadow Palettes for Pride
27
Cancer-Supporting Skincare Products
La Mer's Cleansing Micellar Water Aids Breast Cancer Research
26
Mental Health Awareness Apparel
Madhappy and Happy Not Perfect Join Forces For a Colorful Capsule
25
Burger Chain Pride Capsules
Shake Shack Debuts Pride Merch & a Limited Edition Milkshake
24
Celebratory British LGBT Gins
The Small-Batch Pride Gin Celebrate Inclusivity in London
23
Urban Air Pollution Sensors
This Sensor Can be Mounted on Street Lamps
22
Special Guidance-Providing QR Codes
NaviLens Installs Guides for the Visually Impaired in Spain
21
Pride Statement Tees
American Apparel Launches Its 'Celebrate Pride Capsule' Collection
20
Pride-Honoring Cleansers
Youth To The People Launched a Pride Superfood Antioxidant Cleanser
19
Multi-Generational Subscription Housing
Space10 & Effekt Focus on Sharing Community Resources
18
Gender Fluid Period Products
Thinx Boyshort Features Trans Model Sawyer DuVuyst in its Campaign
17
Green Urban Initiatives
Paris Announces Plans to Plant Trees Around Some of Its Landmarks
16
Sustainable Deli Bag Initiatives
Balenciaga & Barneys Give Out Water Soluble Bags for Pride Month
15
Inclusive Fast Food Flags
McDonald's Belgium Celebrates Pride With a Package-Inspired Rainbow Flag
14
Whale-Saving Keto Ice Creams
Killer Creamery Created a Special Black Keto-Friendly Ice Cream
13
Design-Forward Immigration Advocacy
Anjela Freyja Curates Flags & Branding Materials for ACLU
12
High-Tech Rural Water Solutions
'Digital Wells' in Kenya Help Villagers In Ravaging Drought
11
Pride-Honoring Tie-Dye Collections
Snark Park Celebrates Pride Month with the New Rainbow Capsule
10
Charitable Beauty Product Launches
Thrive Causemetics Will Donate $40 Million Worth of Products
9
Mexican Eatery Pride Campaigns
Chipotle Celebrates Inclusivity With 'Love What Makes You Real'
8
Drug Awareness Perfume Campaigns
Dutch Police Launched an 'Xtacy' Fragrance That Smells Like MDMA
7
Pride-Honoring Augmented Reality Apps
RYOT Studio Creatively Recreates Scenes from Stonewall Riots
6
Rideshare Pronoun Option Updates
Rideshare Company Lyft Adds Pronoun Options for Riders
5
Communication-Forward Assistive Devices
Tecla Boasts a Product That Will Helps in the Digital Age
4
Pride-Honoring Small Cupcakes
KITH Treats Drops Rainbow Colored Cupcakes with Baked by Melissa
3
Bay Area Housing Initiatives
Google Announced its Investment to Curb the Bay Area Housing Shortage
2
Redesigned Pride-Honoring Ads
Pantene Launches 'Don’t Hate Me Because I’m BeautifuLGBTQ' Campaign
1
Celebrity Chef Memorial Scholarships
The Anthony Bourdain Legacy Scholarship Helps Young Chefs
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Graphic-Adorned Summer Fashion Collections
Boys Lie's June Collection Drop Was Stunning
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Diaper-Branded Merchandise
Huggies x Kristen Noel Crawley Raise Awareness for Diaper Week
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Vibrant Palette Denim Collections
G-Star RAW Presents its Latest Collection for the SS23 Season
Pride-Celebrating Nail Polishes
The Sally Hansen Insta-Dri x Pride Collection Has 12 Shades
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Empowering Pride Running Shoes
The Brooks Running x Adam Dalton Blake ‘24 Pride Collection Dropped
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Gaming-Themed Luxury Fashion
Gucci Presents a Look at the Bright Good Game Collection
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Empowering Pride-Themed Apparel
The Love For All Kinds Capsule Collection is Now Live
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Pop Culture-Themed Menswear
Junya Watanabe MAN Presents its New Collection at Paris Fashion Week
Stylish Summer-Ready Streetwear
Unknown's Upcoming Summer Collection Launches July 17
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Pride-Honoring Fashion Collections
JW Anderson Launches the Studs Collection for Pride Month
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Urban-Themed Fashion Campaigns
The COS Fall/Winter 2022 Season Celebrates City Living Themes
Cosmopolitanism-Themed Spring Fashion
Martine Rose Showcases the New Capsule for SS23
Vibrant Summery Graphic Streetwear
Awake NY Launches its Brightly Designed Summer 2022 Collection
Mental Health Makeup Campaigns
The Make a Rare Impact Campaign Will Donate 100% of Sales
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Experiential Social Clubs
Marshalls' Good Stuff Social Club Empowers & Connects Women
Crisp Summer-Ready Fashion Designs
Sinclair Introduces the New Summer July 12 Collection
Refreshed Expressive Fashion Brands
The Cheap Monday Relaunch Retains Its Punk Aesthetics
Confetti-Style Pride Month Accessories
The Apple Watch Pride Edition Sport Band Raises Awareness
Colorful Pride Lingerie Campaigns
Bluebella Launches Pride Campaign with British Singer Girli
Summer-Ready Accessories
The Pura Vida Bloom Collection Features an Assortment of Summer Jewelry
Multi-Brand Retail Partnerships
Good American Comes to H&M as a Part of 'H&M with Friends'
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Pride Month-Celebrating Fashion
Balenciaga Launches New 'Anybody Is Queer' Campaign and Capsule
Charitable Limited-Edition Leggings
Splits59 & The Goods Mart Create the "Do Good" Leggings
Charitable Loungewear Sets
Boys Lie Sought to Empower the LGBTQ+ Community During Pride Month
Reimagined Inclusive Community Flags
PANTONE Designs a New Inclusive Rainbow Flag
Artful Diverse Gaming Backgrounds
The Xbox Celebrates Collection Honors Cultural Heritage
Limited-Edition Pride Skincare
Kiehl’s Supports Pride with a Unique Collaboration
Buy Nothing New Campaigns
The Buy Nothing New Month Campaign Was Launched by Keep Britain Tidy
Inclusive Supportive Graphic Apparel
EVERPRESS' Balance Capsule Highlights Inclusivity in the UK
Exclusive Pride Cosmetics
Beekman 1802 Celebrates Pride Month with Bloom with Pride Kit
Livestreamed Fashion Campaigns
Amazon Fashion Europe is Collaborating with Twitch
LGBTQ+ Business-Supporting Programs
The Daylight App and Civil Jewelry are Rewarding LGBT Spending
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Prideful Vodka Bottles
Vodka Brand Crystal Head Debuts a New Bottle Design for Pride Month
Exclusive Prideful Accessories
Peace Out Skincare and Happy Tears Offer Pride Products
Positivity-Themed Summer Streetwear
WISH ME LUCK Prepares to Launch the First of its SS22 Capsule
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Charitable Cross-Cultural T-Shirts
MAMA's NIGHTMARKET Joins KIDS OF IMMIGRANTS on a T-Shirt
Gen Z-Targeting TikTok Tools
American Express & TikTok Launch the '#ShopSmall Accelerator' Program
Pride Month Pet Products
The 2023 PetSmart Pride Collection Encourages Expression Through Pets
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Pride Skincare Pop-Ups
Kiehl's Celebrates Pride Month with a Pop-up Event at Stackt Market
Uplifting Latin Business Campaigns
UPS is Championing Latin and Hispanic-Owned Small Businesses
Social Good Hats
The Home Depot Canada Foundation is Releasing a New Social Good Hat
Gen Z Sustainability Initiatives
Puma's Voices of a RE:GENERATION is a Project with Changemakers
LGBTQ Artist Candy Packs
These Skittles Pride Packs Share Stories of the LGBTQ+ Community
Body Positivity Campaigns
Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Bravery-Celebrating Short Films
Simons Launches 'All is Beauty' as a "Catalyst for Change"
Mindful Mental Health Ads
Alo Moves 2023 Mental Health Awareness Month Campaign Just Launched
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Pride-Celebrating Pop-Up Events
Shaftesbury Announces a 'Pride in London' Pop-Up
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Charitable Graphic Luxury T-Shirts
Demna Gvasalia Releases a New Special Tee with UNITED24
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Conscious Retailer eCommerce Initiatives
The Klarna Conscious Brands Collections is Easy to Shop
Artist-Designed Leather Boots
Dr. Martens Launches a New Boot Silhouette with Artist Loveis Wise
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Black LGBTQ+-Honoring Exhibitions
Beau McCall's Solo Exhibition Will Kickstart Pride Month
Pro-Bono Charitable Graphic Tees
American Red Cross Drops the Collaborative Drop for Drop Series
Summer-Ready Elevated Streetwear
PLEASURES Delivers a New Collection for the Summer 2022 Season
Activism-Themed Joint Apparel
SmileyWorld and Armani Exchange Reveal a New Collection
Pride-Celebrating Limited-Edition Carry-Ons
ROAM Luggage Honors Pride with an Exclusive Release
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Over-the-Top Pride Desserts
Serendipity3 and SIGBI Created a Showstopping Pride Month Sundae
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Designer Hometown-Honoring Campaigns
Andreas Kronthaler Aids the Vivienne Westwood FW23 Campaign
LGBTQ+ Activewear Campaign
Gymshark Launches New LGBTQ+ Celebrating Campaign, 'Pride In Progress'
Bright Inclusive Leather Sneakers
Nike Expands its Be True Collection with a Dunk Low Sneaker
Branded Acceptance Artist Collabs
Amex Canada Partners with Artist to Promote Acceptance
Athlete-Backed Social Good Campaigns
LeBron James and LIFEWTR Aim to Help People Thrive
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
2SLGBTQI Demetia Awareness Campaigns
'Help Us Remain' Emphasizes the Need for Dementia Support
Cross Continental Charitable Tees
HOMECOMING, Patta, & Jameson Whiskey Honor the #ALLCONNECT Tour
Educational Charity Campaigns
'Learning Palooza' Empowers Communities through Education, Action
Holiday Mental Health Campaigns
This Walkers Mental Health Awareness Campaign is Honest
Black Heritage-Inspired Campaigns
Converse Launches the Black Joy Campaign and Collection for 2024
Community-Supporting Prize Funds
The Lush Spring Prize Awards Announced the Winners
New York-Themed Summer Apparel
United~Project Launches the NUEVA YORK Collection for SS22
Pride Month Football Collections
The NFL Pride Month Capsule Was Created with Humberto Leon
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Activist-Honouring Hazy IPAs
The Rainbows Everywhere IPA Celebrates Pride Month
Artist-Designed Pride Capsules
Parade Taps ggggrimes for its New Y2K-Inspired Pride Collection
Unpredictable Festive Ad Campaigns
The American Red Cross Launches the New Snowfall Campaign
LGBTQ+ Wedding Campaigns
The SKYY Vodka 'SKYY Says I Do' Campaign was Created with NYC Pride
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
Community Sweepstake Initiatives
Verizon Celebrates Hispanic Heritage Month with a Sweepstakes
Record-Breaking Drag Brunches
H&M Broke a Record for the "Most People Attending a Drag Brunch"
Music Culture-Honoring Graphic Tees
Patta's Dance T-Shirt Celebrates the UK's Music Culture
Inclusive LGBTQ+ Events
LA Pride Collaborates with Let's Party L|P to Present Pride is Universal
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Celeb-Backed Advocacy Agencies
Pharrell Launches Progressive Creative Agency Called 'Mighty Dream'
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Nautical-Themed Streetwear Campaigns
KENZO Presents its New SS23 Collection in a Bright Campaign
Slogan-Detailed Graphic Tee Capsules
Soho Yacht Club Suggests to Do Something Nice Today
Charitable Hygiene Supply Initiatives
Purse Project Collects Personal Care Goods for Those in Need
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Pride Month Candle Collections
The Yankee Candle x Friday Collective Pride Candles are Celebratory
Patriotic Summer Towels
FiveADRIFT's Americana Beach Towel Collection Launches Ahead of July 4th
Heartfelt Adoption Campaigns
Home Center Encourages Adoption in the Middle East in New Campaign
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Waste-Reducing Eco Partnerships
This Year City Furniture Partnered with Habitat of Humanity
Heritage Month Sports Campaigns
ESPN's 'Somos' Campaign Celebrates Hispanic Sports Icons
LGBTQIA + Charitable Auctions
FOLX Health Partnered with The Black Trans Advocacy Coalition
Vibrant Pride-Honring Sneakers
Neo Serati Joins Reebok to Celebrate South African Pride Month
Social Good Yogurt Lines
Yogurtland Debuts a Branded Apparel and Accessories Collection
Co-Branded Soccer Uniforms
Arsenal Football Club and adidas Reveal the New 2022/23 Away Jersey
Empowerment-Focused Holiday Campaigns
OLIVELA Launches the 'Stand With Her' Campaign for Women
Complimentary Pride Month Meals
This Deliveroo Campaign Offers Free Meals to Homeless LGBTQ+ Youth
In-App Pride Menus
Postmates Created the In-App Bottom-Friendly Menu for Pride Month
Senior-Friendly Pride Campaigns
misterb&b and Les Audacieuses et Les Audacieux Target Seniors
Musical Heritage Month Campaigns
Spotify Celebrates Latinx Heritage Month with "Estamos Ready"
Pride-Celebrating Kombucha Cans
Brew Dr. Kombucha Unveils its 'Love Wins' Labels for Pride Month