Ken the Cat is a brand by Steven Smith — a Central St. Martins College of Art graduate, who was inspired by his feline companion. With the motto "like most cats, he's a bit of an arseh*le," this initative makes a very strong case for animal safety and rescue. The medium through which the message is shared is quite accessible, as well, allowing individuals to consider the immediacy of the issue.
Steven's drawings of Ken the Cat are quite humorous and unapologetic. The graphics are present on greeting cards, tote bags, phone cases, and mugs. With each purchase, consumers will make an impact on animal rescue centers as proceeds go toward supporting cats in need — by estimation, there are nine million in the UK alone.