American Apparel Launches Its 'Celebrate Pride Capsule' Collection
Grace Mahas — June 6, 2019 — Social Good
References: global.americanapparel & bustle
With more and more businesses starting to support the LGBTQ+ community for Pride month, one retailer released some cheeky pride statement tees.
American Apparel, a retailer well known for its timeless essentials, has recently launched its Celebrate Pride Capsule Collection. The inclusive collection's campaign slogan is "How We Love" in celebration of diversity. The collection features white tees with inclusive messaging including: "Still Here. Still Queer," "Everyone's Gay," and "Loud & Proud." These vibrant tees are a perfect way to celebrate Pride.
All net proceeds from the sale of this collection will be donated to the Los Angeles LGBT Center, specifically the Trans-Cosmetic Donation Drive. The donation center helps support transgender people, specifically trans women of color, who experience higher than average rates of unemployment and poverty.
Image Credit: American Apparel
American Apparel, a retailer well known for its timeless essentials, has recently launched its Celebrate Pride Capsule Collection. The inclusive collection's campaign slogan is "How We Love" in celebration of diversity. The collection features white tees with inclusive messaging including: "Still Here. Still Queer," "Everyone's Gay," and "Loud & Proud." These vibrant tees are a perfect way to celebrate Pride.
All net proceeds from the sale of this collection will be donated to the Los Angeles LGBT Center, specifically the Trans-Cosmetic Donation Drive. The donation center helps support transgender people, specifically trans women of color, who experience higher than average rates of unemployment and poverty.
Image Credit: American Apparel
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