Anna Palmer and Vanessa Bruce recently launched Dough's Subscription Service to let women find products made by other women. The company is based in Boston and was created in response to the fact that women influence 80% of shopping habits, however, are paid disproportionately lower than men.
The service can be used to create a more equal economy, where brands created by women are financially supported. "We created Dough to be a movement of wallet power fighting for equity from the bottom up by doing something really simple — choosing to buy women-led products," shared Palmer, Dough's Co-Founder. The new online platform allows women to empower each other as "wallet feminists," a term referring to individuals who vote with their money.
The first subscription box is already available and features brands like GOLDE by Trinity, Jessy and Melissa, and Dagne Dover by Deepa. The box has a $120 value and was curated by former Brandon Holley, the former Lucky Magazine Editor-in-Chief.
Key Themes Behind This Trend
- Equality-promoting Subscription Services
- Promotes gender equality by supporting women-owned brands through subscription services.
- Women-led Products
- Creates a platform for women-led products to thrive and be financially supported.
- Wallet Feminists
- Empowers women to vote with their money and support brands created by women.
Where This Applies
- Subscription Services
- Subscription services that promote gender equality and women-led products.
- Retail
- Retail industry can benefit from selling women-led products through subscription services.
- E-commerce
- E-commerce platforms can provide a space for wallet feminists to support women-owned brands.
