These distinct wine branding tactics have earned these booze labels all of the sales they deserve. Sometimes, all it takes is a stand-out branding tactic to turn the average bottle of wine into a household name.
Many graphic designers have become quite creative with wine branding designs, experimenting with the shape of the bottle and the types of illustrations they choose to show on the front. Some are quite morbid going with a death motif, whereas others are more subtle, showing perforated punches in the outside facade of the label. The great part here is the diversity of all of these branding designs, demonstrating that there's no limit in terms of what can be done when tasked with coming up with a company's packaging.
51 Examples of Distinct Wine Branding
From Mythical Owl Branding to Perforated Wine Packaging:
Jamie Danielle Munro — May 24, 2014 — Marketing
50
Pleated Bottle Packaging
The ZigPack is an Eco-Friendly, Effective and Exposing Wine Tote
49
Metal-Bound Beverages
Cuatro Almas Wine Packaging's Steel Label is for Optimal Preservation
48
Paper-Based Beverage Branding
Paperboy Wine Packaging is the Ultimate Eco-Friendly Vino Vessel
47
Crumpled Paper Bag Packaging
The UR Wine Bottle Comes in a Wrinkled Brown Paper Bag
46
Font Themed Wine Branding
The Helvetica Typeface Served as Brand Inspiration and Wine Design
45
Extreme Minimalist Wine Packaging
Kvassay Vino Uses Simplistic Black and White Color Schemes
44
Debonair Beverage Branding
SNOB Cava Wine Packaging Dresses the Part of a Refined Spanish Drink
43
Magenta Beverage Marketing
STUDIOIN New Year 2014 Packaging Expresses Happiness in Bright Pink
42
Fanciful Bottle Branding
MIU Fruit Wine Packaging is Dressed Up for the Young Female Drinker
41
Vulgar Beverage Branding
Bliss Fruit Wine Packaging Displays Indelicate Images of Food Consumption
40
Hypnotic Beverage Branding
Bamboozle Wine Packaging Alludes to the Illusion of Infused Flavors
39
Pattern-Labeled Liquor
Motif Wine Packaging Mesmerizes the Eyes to Enchant Another of the Senses
38
Illustratively Numbered Vinos
Ei8ht Wine Packaging Incorporates a Divinely Doodled Holiday Sleeve
37
Region-Representative Vino Packaging
BLACK ENZED Symbolizes the Different Areas of New Zealand
36
Playfully Punchy Wine Branding
Easy Choice Winery's Label Designs Make Choosing Wine Simpler
35
Revolver-Wrapped Bottles
Iron Duke Wine Packaging Defends Against its Winery's Invasion
34
Conscious Graphic Vino Branding
Equilibrium Estate's New Eco-Friendly Wine Keeps You Informed
33
Perforated Wine Packaging
Error Wine Reminds Users of Memory Loss While Drinking
32
Personalized Winemaker Boxes
The Signature Series Wine Boxes Highlight Independent Winemakers
31
Mason Jar Wine Packaging
Petit Bocal by Tanya Heidrich Uses Unconventional Branding
30
Circle-Based Bottle Branding
9 Suns Wine Packaging Appropriates Myth for Magnificent Merchandizing
29
Deathly Wine Branding
Saint Muerte Wine Receives a Makeover by Chad Michael
28
Whimsical Underwater Illustrated Branding
The Hidden Sea Label Gives Us a Taste of Life Underwater
27
Juxtaposed Culture Wine Branding
The Foreign Affair Winery Design Merges Two Cultures
26
Elegant Boxed Wine Branding
The Vin Grace Packaging Design Gives Displays a Sophisticated Design
25
Mathematic Beverage Marketing
Milimetric Wine Packaging Expresses the Concept of Recipe Accuracy
24
Song-Inspired Wine Branding
Manikay Wine Uses Aboriginal Music for Inspiration
23
Simply Branded Bottles
Porter & Plot Wine Packaging Looks Lovely with its Plain Packing Labels
22
Adventurous Brand Identities
MIA Fruit Wine Packaging Tempts You With References to Traveling
21
Inkblot Skull Wine Packaging
Beyond the Grape Wine Goes with a Horror Theme
20
Oddly Shaped Wine Branding
Naoussa Wine Uses a Bottom-Heavy Look
19
Pope-Inspired Packaging
Habemus Wine Pays Tribute to the First South American Pope
18
Flavor Focused Wine Labels
Uproot Wines Uses Labels to Inform Shoppers of Wine Flavor Profiles
17
Caricatured Beverage Branding
'Moi, Je M'en Fou' Wine Has Casual Character for Young Consumers
16
Loosely Doodled Liquor Branding
Bienbebido Wine Packaging Casually Recommends Food Pairings
15
Mythical Owl Branding
The Hushh Stewards Soapery Soap Packaging Concept is Funky and Chic
14
Spotted Matrix Marketing
Ninety Wine Packaging Has a Dotted Grid to Graphically Represent Quality
13
Alluring Earthy Branding
The Ignios Orígenes Wine Label Expresses its Identity with Texture
12
Blackboard Bottle Branding
Cuatro Almas Pizarra Wine Packaging Invites You to Make the Label
11
Crisp Scarecrow Branding
The Guardians Wine Packaging Features the Image of Original Vine Stewards
10
Single Serve Wine Pouches
The One Glass Wines Are Packed as Easy-to-Open Individual Servings
9
Merged Emblem Branding
Figula Winery is Reinvented with the Coat of Arms of Two Areas
8
Peeking Pinot Branding
El Espia Wine Packaging is Veiled in Mystery
7
Data-Based Wine Branding
Between Five Bells Takes on a Scientific Approach
6
Gesturing Beverage Branding
Mulled Wine Charade Packaging Acts Out the Preparation Instructions
5
Basic Beer-Style Vinos
Red Meat Wine Packaging was Conceived with a Casual Approach
4
Rippling Droplet Bottles
The Icon Hill Wine Packaging Embodies the Form of Dripping Liquid
3
Bright Floral Branding
Tarrida Wine Packaging Has an Enlightened Look to Suggest Blossoming Flavor
2
Copper-Dipped Wine Packaging
The Dames Laboure-Roi 2010 Design by Fifty3 Has a Mysterious Look
1
Cross-Stitched Holiday Wines
Ocasio Wine by Enric Garcia Celebrates Different Special Occasions
Related Ideas
Slick Whisky Packaging Redesigns
Glenfiddich Debuts a New Visual Identity for Its Packaging
Modernized Whisky Designs
The Macallan Elevates Brand Identity Across its Core Collections
Music Festival-Inspired Alcohol Bottles
Tomorrowland x Absolut Launch Limited-Edition Bottles
Dutch Pottery-Inspired Tumblers
The Owala UO Exclusive Delft Cat Print is Delftware-Inspired
Bookish Beer Cans
Faber & Faber and Beek Created a Can with a Label That Shares a Book Excerpt
Galactically Glowing Water Bottles
These Bottles Use Dual Spout Designs With Luminescent Detailing
Cartoon-Branded Aluminum Water Packaging
B Water & Beverage Debuts New Disney-Inspired Designs
Exceptional Tequila Packaging Designs
PATRÓN Tequila Unveiled a Bottle and Packaging Redesign
Star-Backed Alcohol Campaigns
This Dom Pérignon Campaign Unites Creators in an Artistic Tribute
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Assistive Alcohol Packaging
Strongbow Integrates Assistive Technology Directly onto Its Packaging
Premium Organic Spirits Packaging
Eight Lands Unveils Its New Organic Speyside Gin And Vodka Looks
Theare-Inspired Water Bottles
Wicked x Owala Limited-Edition Bottle Conjures Ozian Charm
Characterized Monster Wines
19 Crimes Reprises its Glow-In-The-Dark Universal Monsters Collection
Sculptural Tequila Bottles
Tropa Añejo’s Limited Bottle is Realised with Haas Brothers Design
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
NFC-Powered Gift Tags
Bardstown Bourbon Company Enhances Presents with Premium NFC Stickers
Whisky Sample Pouches
Douglas Laing & Co Launched a Try-Before-You-Buy Whisky Campaign
Limited-Edition Glass Bottles
Topo Chico Celebrates its 130th Anniversary with a Vintage Design
Sophisticated Redesigned Whiskey Labels
James E. Pepper Distilling Company Debuts Refreshed Labels
NYC Wine Windows
Buchette del Vino NYX Brings a Florentine-Style Wine Window to Times Square
Limited-Edition Gold Bottles
The Peroni Nastro Azzurro Gold Bottle Marks Blue-Ribbon Moments
Curated European Wine Collections
Vinat is a Sister-Founded Company with a Cheeky Aesthetic
Paper-Packaged Private Label Wines
The Collective Good Wine Range is Available Now at Target
Wine-Developed Packaging Photography
Developed Through Time by Henry of Pelham Marks Wine History
Alcohol Brand Rebrands
The Edinburgh Gin Redesign is Bold and Visually Appealing
Olive Oil Packaging Expansions
Graza Offers Glass Bottles for Its Drizzle and Sizzle Oils
Limited-Edition Influencer Wines
Echo Falls and GK Barry Partnered for New Wine Packaging
Australian French Oak Wines
Penfolds and NIGO Release a Collaborative Wine as a Final Send-off
Whisky Blind Boxes
DRAM5's Blind Box Experience Surprises and Delights Drinkers
Single-Serving Non-Alcoholic Slim Cans
Giesen Group Debuts a New Packaging Format
Hidden-Message Champagne Labels
Dom Pérignon Introduced Knockout’s Concealed Shield Feature
Affordable Premium Wines
Benchmark Launches Quality Wines at Accessible Mid-Range Prices
Generative Art Cognac Bottles
Hennessy and Florian Zumbrunn Collaborated on Special Packaging
Uplifting Artistic Alcohol Packaging
The Absolut Haring Artist Edition Bottle is Optimistic
Sculptural Fragrance Bottle Designs
Coverpla Crafts Mystère Bottle for Egoscentrique CliMax & Tell
Subtly Rebranded Wine Ranges
The Grange of Prince Edward Winery Relaunches Its Almanac Series
Adaptive Wine Workspaces
The Flint Wines Office Interior Rethinks Circulation and Storytelling
Exquisite Artist-Designed Spirits
Rémy Martin and Anish Kapoor Collaborate on a Stunning Bottle
Heritage Grocery Packaging
Bob’s Red Mill Redesigned Its Packaging for Easier Shelf Navigation
Beer Brand Artist Refreshes
Terrapin Beer Co. Refreshes Packaging With Artist Collaborations
Branded Packaging Solutions
Custom Packaging Enhances Product Presentation And Brand Identity
Perfume-Inspired Wine Bottles
Chloe Wine Collection's Limited-Edition Packaging Emphasizes Aroma
Localized Whisky Rebrands
Highland Park Launches the Different by Nature Initiative
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Recycable Sleeve Labels
Phenix Label Introduced Recyclable Shrink Sleeve Options
Heritage Beverage Branding
Schweppes Redesign Updates Packaging and Revives the Skittle Bottle
Limited Edition Peelable Bottles
S.Pellegrino Redesigns its Bottles to Spark Social Interaction
Sculptural Whisky Decanters
Artistry in Oak Reimagines the Bottle as a Bronze-Branched Sculpture
Low-Alcohol Canned Wines
Tuttavia Entices Young Adults Looking for Lighter Alcohol Options
Modernized Beverage Packaging Designs
Seagram's Escapes Debuts New Packaging and Its Latest Flavor
Lightweight Circular Wine Packaging
Vetropack combines lighter bottles with reusable wine systems
Mindful Ritual Campaigns
Ramón Bilbao Launches 'Made for the Senses' Campaign
Color-Changing Wine Labels
Aldi's Specially Selected Rouge Clair Has a Thermochromic Indicator
Refreshed Cabernet Sauvignon Packaging
J. Lohr Vineyards & Wines' New Packaging is Sophisticated
Design-Forward Champagne Packaging
Simon Porte Jacquemus Collaborates with Veuve Clicquot
Aromatic Non-Alcoholic Wines
St. Buena Vida's Chardonnay Retains Character with Advanced Tech
Halloween-Themed Shiraz Wines
Barossa Ink Shiraz is Debuting New Branding for the Autumn
Low-ABV Wine Capsules
Future Château is Launching Its All-New Range of Mid-Strength Wines
Designer-Approved Alcohol Bottles
Woodford Reserve’s 2025 Holiday Bottle Brings Markarian Elegance
Collectible Glassware Charms
The Macallan Created Three Symbolic Cocktail Charms for Drinkers
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Curated Wine Selections
Cooper's Hawk & Cakebread Cellars Initiate the Curated Icons Collection
French Wine Region-Focused Campaigns
Bordeaux Wines Boasts Its #JointheBordeauxCrew Campaign
NBA-Honoring Alcohol Bottles
Victor Solomon X Michelob ULTRA Unveil a Trophy-Inspired Beer Design
Luxurious Wine Storage Suitcases
VinGardeValise® Has Launched the VinAluminum Wine Suitcase
Flavor-Forward Natural Wines
Wonderwerk Makes Bold, Accessible Wines for Millennials & Gen Z
Gamified Wine Tasting Kits
Vinebox's Card Night Tasting Experience is Made for Playing & Sipping
Elegant Rum Packaging Designs
Zacapa Rum Debuts a Striking Redesign for Its Premium XO Expression
Female-Founded Spirit Brands
Willöe Gin Combines Botanical Innovation with Inclusive Branding
Wine Window-Inspired Cocktail Campaigns
The Aperol Festive Spritz Window Offers Fresh Cocktails
Artist-Adorned Wine Labels
Ornellaia Tapped Marina Abramović for Its Wine Label Aesthetic
Paper-Packaged Olive Oils
Jordan Olivenöl Extra Virgin Olive Oil is Debuting a New Bottle
Branded Water Bottle Bags
These Evian Bottle Bags Celebrate the Brand's 200th Anniversary
Boxed Low-ABV Wines
Bota Box Breeze Features Full-Flavored Wines and Convenient Packaging
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Artistic Beer Packaging
Empyrean Brewing Co. Redesigns Its Core Legends Lineup
Basketball-Inspired Wine Labels
Kendall-Jackson Collaborated with Artist Victor Solomon
Creative Collectible Spirits Bottles
Old Log Cabin Distillery Elevates Its Bottle Aesthetic
Natural Plant Beverages
WALOVI Unveiled International Cans with Eastern Aesthetics
Bubble Wrap Branding Initatives
Sealed Air Marks National Bubble Wrap Appreciation Day
Excellence-Focused Bourbon Campaigns
Maker’s Mark Launches the Perfectly Unreasonable Campaign
Contemporary Wooden Winery Designs
Foster + Partners Presents Legacy of Bodegas Faustino Winery
Craft Beer Brand Redesigns
Goose Island Relaunches the 312 Beer with Chicago-Focused Branding
Premium Wellness Packaging Systems
Abox Agency Designs a Premium Naturare Brand Identity
Organic Torn-Edge Labels
TryskEdge Gives Pressure Sensitive Labels True Torn Edges
Functional Low-Alcohol Wines
Bright State Wines are Crafted with Botanicals and Herbs
City-Specific Cognac Bottle Designs
Rémy Martin Grows Its V.S.O.P This is My City Program
Premium Crystal Wine Glasses
Fable Launches its 'Sommelier PRO Collection'
Premium Boxed Wines
LENA by Maddalena is Offered in Aesthetically Pleasing Packaging
Performance Luxury Rebrandings
BBMW Alpina New Wordmark Marks a Standalone Luxury Brand Launch
Bespoke Wooden Packaging
Hunter Luxury Elevates Packaging Glenlivet’s Twelve Elements Collection
Sustainable Bulk Pinot Grigios
Rewild Wines Unveils an Eco-Friendly Format for its 4L Pinot Grigio
Illustrated Regional Spirits Labels
L'Eau des Vivants Launches a New Labeled Range
Value-Sized Boxed Rose Wines
Le Petit Poulet Rosé Boxed Wine is Ready for Summer Entertaining
Health-Conscious Bubbly Wines
FitVine Debuts the FitVine Bubbly Rosé Wine with a Functional Bottle
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Sustainable Luxury Packaging
Silverhand Estate Pairs Premium Wine with Reusable Packaging
Folklore-Inspired Spirit Branding
The Bathtub Gin x Tart London Limited Edition is Whimsical
Elevated Gin Branding
Waterloo Gin Relaunches Nationwide Under New Ownership
Aluminum Sparkling Wine Bottles
CECI 1938's First-of-Its-Kind Design Fits a Cork, Cage & Seal
Sophisticated Tequila Packaging Designs
El Mayor Tequila Has Unveiled Redesigned Packaging
Online Luxury Lifestyle Shops
Quince Gourmet Food & Wines is Launching in Time for the Holidays
Summer-Themed Boxed Wines
Vinarchy is Expanding Its Mini Box Wine Range with Two New Options
Spanish Brewery Anniversary Packaging
Estrella Damm Launches New 150th Anniversary Packing Designs
Lightweight Wine Bottle Packaging
ALDI and Greencroft Partnered on New Wine Packaging
Glass Bottle Packaging Designs
Vetroplas Debuts the Renato Bottle René Pump And Dropper Options
Palate-Expanding Wine Kits
Vinebox's Level Up Wine Tasting Kit Progresses from Crisp to Bold
Strategic Moldovan Wine Expansions
Invest Moldova Shares That Moldovan Wine Takes Hold in Germany
Next-Gen Wine Clubs
Vina Robles' Rookie Club Welcomes Gen Z & Millennials to the World of Wine
Wine Retail Spaces
The Enofilo Wine Shop is Designed by Juan Campanini and Josefina Sposito
Rapper-Backed Libation Bottles
Ini Archibong Designs the Still G.I.N. Bottle for Snoop Dogg
Premium Champagne Production Methods
Besserat de Bellefon Uses Bleu Brut and Cuvée des Moines
Mid-Strength Wine Ranges
Future Château Wines Prioritize a High-Quality, Low-ABV Profile
Bold Geometric Coffee Packs
3rd Floor Unveiled Its ORO Conceptual Coffee Packaging
Wine Personality Test Kits
Vinebox's Wine-eagram Tasting Kit Supports Self-Discovery
Passionate Italian Liqueur Packaging
These Disaronno Limited Edition Bottles Mark 500 Years
Tattoo-Covered Beer Packaging
The 2025 8.6 Tattoo Limited Edition Can Has Artwork by Dodie
Bottle-Optimizing Wine Stoppers
Semin Park Designs the Modernized Wine Stopper
Dressed-Up Bourbon Bottles
J. Mattingly 1845 Distillery Creates Customized Whiskey for Halloween
Easy-Drinking Vegan Wines
The Mouton Cadet Fresh Collection is Stylish, Casual and Approachable
Organic Wine Gift Sets
Avaline’s Holiday Gift Box Features Six Bestselling Wines
Artwork-Enveloped Cognacs
The Frapin Collector’s Edition VSOP is Limited to 8,000 Bottles
Festive Wine Tasting Kits
Vinebox's Wine Advent Calendar Collection Includes a Virtual Experience
Reformulated Bourbon Bottles
Redemption Unveiled Its Next Act Bottle and 46% Bourbon
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Dotwork Wine Label Designs
Hoot Design Studio’s Bleeding Rose Label Is Hand-Illustrated
France-Themed Wine Tastings
Vinebox's Tour de France Box of the Month Explores Six French Wines
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Curated Wine Clubs
Majestic and Saturday Kitchen Pair Exclusive Wines with Chef Recipes
Floral-Themed Wine Tastings
Vinebox's Wine Bouquet Tasting Experience Highlights Notes Like Rose
Global Wine Tasting Kits
Vinebox's January Tasting Experience Features Wine from Around the World
Serendipitous Red Wines
Here by Chance's Cabernet Sauvignon is Made for Spontaneous Experiences
Design-Led Beverage Packaging
CREALIS Develops Integrated Packaging Solutions for Alcohol Brands
Decorated Glass Bottles
Just Cavalli's 'Give Me Magic' Bottles Were Made By Wheaton
Heritage Craft Distillery Experiences
Witchmark Offers Stone Carving Workshops
Refined Bourbon Bottle Designs
Bardstown Bourbon Co. Unveiled its New Core Packaging
Artisanal Pour Bottles
The Polished Jar Has Introduced a New Line of Artisanal Pour Bottles
Geographically Themed Wine Kits
Vinebox's Take a Hike Tasting Kit Explores Climate & Elevation