Rémy Martin Grows Its V.S.O.P This is My City Program
Kalin Ned — February 15, 2026 — Social Good
References: bevnet
Rémy Martin has expanded its V.S.O.P This Is My City program to include the cities of Los Angeles and Miami. The resulting limited-edition bottle designs visually represent the cultural character of each location. In addition to the thematic packaging, Rémy Martin has also launched a microgrant initiative to support emerging creatives in those communities.
Both V.S.O.P This Is My City bottles feature distinct artistic interpretations meant to evoke the ambition and artistry associated with Los Angeles and the musical energy and vibrant spirit of Miami. The This is My City Microgrant Initiative, on the other hand, will deliver a $20,000 microgrant and tailored mentorship to one creative entrepreneur in each city, with applications open to individuals whose work demonstrates a significant impact on local culture.
Image Credit: Rémy Martin
Both V.S.O.P This Is My City bottles feature distinct artistic interpretations meant to evoke the ambition and artistry associated with Los Angeles and the musical energy and vibrant spirit of Miami. The This is My City Microgrant Initiative, on the other hand, will deliver a $20,000 microgrant and tailored mentorship to one creative entrepreneur in each city, with applications open to individuals whose work demonstrates a significant impact on local culture.
Image Credit: Rémy Martin
Trend Themes
-
City-specific Packaging — Localized bottle aesthetics that visually encode urban identity create opportunities for products to become cultural artifacts rather than mere consumables.
-
Limited-edition Cultural Collaborations — Brand partnerships with local artists and cultural institutions can transform seasonal releases into high-demand collectibles that reshape secondary markets.
-
Microgrant-backed Brand Programs — Embedding funding and mentorship into product launches fosters deeper community ties and positions brands as platforms for talent development and social capital.
Industry Implications
-
Spirits and Luxury Alcohol — Premium alcohol brands can leverage place-based storytelling and scarcity to command higher margins and cultivate devoted collector communities.
-
Packaging and Design — Design studios and packaging manufacturers have room to innovate modular, regionally adaptable formats that enhance shelf differentiation and brand narratives.
-
Creative Entrepreneurship Ecosystem — Local creative sectors may experience accelerated professionalization as brand-funded grants and mentorship introduce sustainable income streams and exposure pathways.
6.4
Score
Popularity
Activity
Freshness
