The new Time Distilled is a glassware collection designed by Maximilian Eicke of Max ID NY in collaboration with Great Jones Distilling Co., translating New York City’s cocktail history into sculptural drinkware. The project references the Manhattan cocktail as both a cultural artifact and a symbol of the city’s distilling legacy, tying each piece to place, material, and ritual.
The collection includes three handblown glasses produced in Brooklyn by Keep Brooklyn, keeping fabrication local to the concept’s origins. The Manhattan Hourglass features a copper-toned base inspired by whiskey stills, while Cherry State of Mind visually suspends a cocktail garnish within the glass form. Manhattan Beacon adopts a faceted silhouette that echoes New York’s architectural landscape. Each object is designed to function as usable barware while also serving as a display piece.
Image Credit: Great Jones Distilling Co.
What's Driving This Trend
- Heritage-inspired Design
- Elevating historical cocktails and city narratives into product narratives that command premium pricing and brand differentiation.
- Localized Craft Production
- Small-batch, locally made glassware tied to place and provenance creating opportunities for region-specific supply chains and authenticity-led marketing.
- Functional Sculptural Objects
- Converging utility and display value in everyday items that redefine consumption as collectible design experiences.
Who This Affects Most
- Beverage-and-spirits
- Collaborations between distillers and designers producing co-branded, design-forward glassware that extends beverage storytelling beyond the bottle.
- Luxury-home-goods
- High-end domestic objects that blend artisanal craft with sculptural aesthetics to create new product categories between tableware and art.
- Tourism-and-cultural-experiences
- City-specific design artifacts used as immersive souvenirs and venue merchandise that deepen place-based visitor engagement.
