Nowadays, kids are growing up faster than ever, and these mature child marketing tactics are showcasing how children are being portrayed, particularly in media.
Gone are the days when parents and campaigns would sugarcoat ideas and concepts for the sake of keeping children innocent. In today's society, brands are referencing the maturity of kids by showcasing them in more realistic, adult circumstances. From ads that feature kids having adult conversations in coffee shops to those that showcase kids dressed up way beyond their years, these marketing tactics are a great indication of just how fast children are developing.
With the influence of technology and online media, there's no surprise as to why kids are maturing at such a fast rate, and these child marketing techniques are just a few examples of how quickly kids are entering adulthood.
21 Mature Child Marketing Tactics
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Quirky Kid's Eyewear
The Sons + Daughters Class of 2014 Collection is Adorably Stylish
19
Urban Kid Catalogs
Cute Graffiti Kids Carries Style-Focused Streetwear for Kids
18
Illustrated Anti-Bullying Ads
This Anti-Bullying Campaign is Candid and Direct
17
Urban Youngster Lookbooks
The Newest MADE Kids Fashion Line Makes Kids' Clothing Edgy
16
Urban Children's Fashion
A Bathing Ape FW14 Kids Collection is Colorful and Playful
15
Sweater Wig Ads
The El Ropero Campaign Urges Donations for Kids with Cancer
14
Social Modeling Campaigns
GapKids' Social Media Casting Call Wants to Turn Your Kids into Models
13
Hipster Kids Smartphone Ads
The Amazon Fire Phone Campaign Cleverly Expands Demographic
12
Second-Hand Smoking Ads
The Drug & Alcohol Services South Australia Campaign Encourages Health
11
Badass Spitting Ads
The Listerine Smart Kidz Campaign Shows That "A Good Boy Spits Like a Bad Boy"
10
Pop-Art Baby Food Branding
Heinz Baby Food in Brazil Undergoes a New Design
9
Child-Translating Newspaper Apps
The Tokyo Newspaper Develops an App to Translate News for Kids
8
Deconstructed Toy Appliance Ads
This 'Toaster' Ad for LEGO Technic Encourages Child Creativity
7
Embarassing Retro Childrenswear Ads
Smallable's Designer Kids Clothes Ad Makes Fun of Styles Past
6
Chip-Gripping Canine Commercials
The Doritos Road Chip Ad Pits a Toddler Against a Dog
5
Comical Spelling Commercials
This Old Navy Ad Stars Amy Poehler as a Sassy Spelling Bee Moderator
4
Schoolyard Dating Woe Videos
The YouTube Promo Shows Adorable Kids Talking About Dating Problems
3
Endearing Racecar Campaigns
The Nascar Ad from Ogilvy is Both Heartfelt and Cool
2
Truthful Toy Doll Ads
The Barbie Project Shows Adults and Children Have Different Views
1
Musical Back-to-School Ads
Old Navy's Back to School Commercial Triumphs Self-Doubt with Song
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Flip Flop Vending Machines
Old Navy's Shoe Vending Machine Trades Tweets for Flip Flops
Urban Youngster Fashion
Heart N Soul Offers Spunky Clothing and Accessories for Little Ones
Model Workout Ads
The Nike Women Fall 2014 Collection Stars an Exercising Karlie Kloss
Flipping-Off Leader Ads
The Reporters Without Borders 2013 Campaign Addresses Controversial Issues
Enchanted Forest Fashion Ads
The Alberta Ferretti Fall 2014 Campaign Stars Mariacarla Boscono
Outdoorsy Collegiate Fashion
Nasty Gal's Latest Lookbook Has People Covered for Back to School
Social Media-Sourced Models
These Unconventional Diesel Models Were Spotted on Social Media
Instagram-Casted Fashion Ads
The Marc by Marc Jacobs Fall 2014 Campaign Stars Fresh Faces
Quirky Kid's Eyewear
The Sons + Daughters Class of 2014 Collection is Adorably Stylish
Sporty Militant Sunglasses
The Lightweight Mallory Mylon Sunglasses are Incredibly Hip
Driving Selfie Awareness Ads
These YASA Ads Show the Results of Taking a Selfie While Driving
Smoldering Alchemy Lookbooks
The Mishka Fall/Winter Lookbook Reads Your Tarot
Courtly Sophisticated Childrenswear
‘Aristocrat Kids’ SS14 Collection is Youthful and
Rosy Childrenswear Lookbooks
The Baby Dior Spring Summer 2014 Loobook is Lovely and Rosy
Youthful Cosmopolitan Lookbooks
The Harmony Fall/Winter Lookbook Offers a City Chic Vibe
High-Speed Photography Apps
The MIOPS Camera Trigger Sets the Conditions for Dynamic Photos
Vintage-Inspired Children's Fashion
The Fleur + Dot SS13 Collection is Timelessly Adorable
Hipster Kiddie Collections
The H&M Kids Back-to-School Line Blends Swag Images and Patterns
Luxe Childrenswear Collections
Les Enfantines' Luxury Children's Clothing is Refined
Hipster Baby Apparel
Cheeky Face Creates Fashion-Forward Clothing for Toddlers
Transformative Reading Experiences
D'Buk Editors Campaign Turns People into Who They Read About
80s Inspired Surfer Sunnies
The Emma Mulholland x Pared Eyewear Collection is Vibrantly Retro
Contagious Car Commercials
The Volkswagen Superbowl Commercial Will Bring a Smile to Your Face
Dapper Toddler Photography
Ministylehacker Ryker Wixom is One of the Best-Dressed Tykes Around
Cleavage-Blaming Abuse Ads
The Star Models Sexual Violence Campaign Promotes a Powerful Message
Virtual Jet-Unwrapping Contests
British Airlines' Christmas Giveaway Rewarded Fans with Presents
Urban Youngster Lookbooks
The Newest MADE Kids Fashion Line Makes Kids' Clothing Edgy
Positivity-Spreading Creative Agencies
Baldwin& Creates Brands Through Advertising and Content
Urban Children's Fashion
A Bathing Ape FW14 Kids Collection is Colorful and Playful
Unforgivingly Edited Ads
The 3rd Tinta Awards Campaign is the Toughest Print Show
Tribute Author Books
The Ernest Hemingway Foundation Ads Focus on Hemingway's Life
Disney Ice Queen Dolls
These OOAK Doll Art Designs Looks Just Like Elsa and Anna from Frozen
Messy Gum Ads
The First Choice Bubblegum Flavored Milk Campaign Provides a Win-Win Situation
Retro Sophistication Catalogs
De Fursac's Latest Lookbook Embodies a Past Era Aesthetic
Anti-Bullying Art Projects
Lindsay Bottos' Tumblr Blog Calls Out Instances of Cyberbullying Online
Effortless Parisian Lookbooks
The Club Petanque Lookbook Features Casual Sophistication
Knit Patchwork Kidswear
These Knits for Kids by 'A Mouthful of Milk Teeth' Are Colorful and Cozy
Animal-Substituted Building Block Ads
The LEGO Imagine Ad Campaign Follows a Cute Pet Theme
Retro Pixel Sunglasses
These Italia Independent Glasses are Designed with Hipster 8-Bit Graphics
Comedian Slumber Party Editorials
The ‘SNL Sleepover’ is a Provocative Affair
Hipster Kids Smartphone Ads
The Amazon Fire Phone Campaign Cleverly Expands Demographic
Modern Hollywood Muse Barbies
This Blake Lively Barbie is as Beautiful as the Actress
Waterproof Smartphone Cases
LifeProof and F.C.R.B. Team Up to Create this Element-Proof Phone Cas
Puppet-Inspired Childrenswear
The Tommy Hilfiger/Muppets Childrenswear is Charming and Chic
Deadly Popcorn Ads
The Romanian Red Cross Campaign Shows That the Simplest Things Can Kill
Ice Cream Wrapper Ads
The Wall's Goodbye Serious Campaign Combats Real-World Problems with Dessert
Understated Modernity Catalogs
Sandro's Latest Lookbook Embodies a Youthful Air of Sophistication
Devilishly Tempting Pizza Ads
Delissio Pizza Turns Dull Dinners Into Party Nights
Retro Highschool Lookbooks
The Tata Naka A/W 2013 Collection Features Vintage Styling
Planetary Building Block Ads
This LEGO Mars Ad by Grey Paris Showcases the Capacity of These Toys
Sustainable Kid Fashion
The H&M Spring Party Collection Features Eco-Friendly Fabrics
Physical Transformation Ads
The Zin Pilates 25DK Campaign Shows that Results Can be Drastic
Cartoony Baby Food Branding
Squooshi Packaging Appeals to the Eyes, the Tummy and the Planet
Child Couture Displays
Masquespacio Creates a Magical Space for Kid's Fashion Brand Exhibit
Tax Service Ad Spoofs
This Jackson Hewitt Commercial Pokes Fun at Child Tax Benefits
Elegant Sunglasses Editorials
The Models.com 'Shady Lady' Photoshoot Stars Daga Ziober
Recycled Skateboard Sunnies
The Brak Eyewear Collection Features Chic Upcycled Accessories
DIY Kids Specs
The Martha Stewart Fancy Shades Project Applies Crafting to Fashion
Remote Doorbell Apps
i-Bell Helps You Answer Your Doorbell From Afar
Rebellious Monochrome Lookbooks
Cole Mohr Stars in All Saints' Latest Collection Catalog
Unrealistic Animal Race Ads
This Skechers Super Bowl Commercial Pits Man Against Cheetah
Famous Building Underbellies
The Schusev State Museum of Architecture Campaign Looks Below Surface
Ergonomic Infant Cuisine Makers
The Deluxe Food Mill Combines Fresh Food with Efficiency
Chewy Lollipop Ads
The Chupa Chups Now with Gum Campaign is Simple and Retro
Versitile Infant Food Cookers
The Beaba Babycook Cooks in More Than One Way
Co-Worker Call-Out Illustrations
Work Wankers Identifies Annoying Creative Stereotypes
Explosive Car Ads
The Fiat 'Don't Makeup and Drive' Campaign Focuses on Women
Angled Auto Ads
The Volkswagen Side Assist Ad Campaign Makes a Serious Point
Anti-Abuse Vending Machines
The Helpless Machine Made for a Shocking Domestic Violence Campaign
Kid-Focused Streetswear Platforms
Yellow Lolly Boasts a Custom Range of Designer Kids Fashions
Victorious Stick Figure Ads
The Pictionary Quick Draw Wins Campaign Roots for the Underdog
Building Block Sunglasses
The Nanoblock Sunglasses Feature Miniature LEGO-Like Blocks
Guitar Anatomy Ads
The Rolling Stone Magazine Campaign States "We Are Made of Rock"
Humorous Muscular Infant Fashion
This All Muscle Tee Will Make Your Baby Feel Big and Strong
Mouth-Stuffed Sport Ads
The Gol Television Football Campaign Thwarts Romance
Patriotic Streetwear Lookbooks
The New Supreme Brand Line is Stylishly Urban for the Cooler Months
Teen Bullying Awareness Tees
Bluenotes Unveils its 2013 Limited Edition Tee for Kids Help Phone
Consensual Conjugation Ads
The We Can Stop It Campaign Sends a Clear Message About the Word 'No'
Liquid Pouched Baby Food
The Cheer Pack Combines Convenience and Practicality
Temperature-Telling Soothers
The Pacifier Thermometer Reads Baby's Body Temp Without Discomfort
Car Pool Dating Services
Carpooling.com Brings Together Commuters in Europe to Lower CO2
Technicolor Resort Lookbooks
The Newest Cedric Charlier Collection is Both Functional and Feminine
Color-Changing Baby Bottles
The Sense Infant Collection Indicates a Safe Consumption Temperature
Seafaring Kid Fashion
The Mini Rodini Spring 2013 Collection is Aptly Titled Bon Voyage
Amateur Super Bowl Ad Contests
This Super Bowl Commercial Contest has Become a Doritos Tradition
Disaster Driven Insurance Ads
This Allstate Commercial Points Out That Mayhem is Everywhere
Cheer-Generating Apps
This Noise-Making App Helps Fans Cheer for Football Games from Afar
Brutally Honest Search Engine Videos
The Real Google Glass Uses Males Will Engage In
Female Fighter Ads
The Yoshinkan Aikido Campaign Advocates Martial Arts for Everyday Protection
Family-Friendly Polar Bear Films
Coca-Cola Brings Back the Animated Polar Bears in this Short Film
Retro Sci-Fi Bedspreads
Add an Intergalactic Touch to Any Bedroom with the Star Wars Comforter
Tweet-Sending Bras
The Nestle SA 'Tweeting Bra' Tweets When It is Unclasped
Deer Leather Eyewear
The Ray-Ban Outdoorsman Craft Sunglasses are Accented with Leather
Video Confession Apps
The Awkward App Lets You Record Anonymous Video Confessions to Friends
Female-Centric Advertising Satires
This Sketchy Video Mocks How Women are Portrayed in Advertising
Close Encounter Toy Ads
The LEGO Meet Your Imagination Campaign is Adventurously Thrilling
Sense-Simulating Advertising
This Ctaste Dark Dining Promotion Poster is Cleverly All-Black
Mini-Me Nappy Ads
The Ninet Diapers Ultra Absorbent Campaign is Hilariously Surreal
Uncompassionate Poverty Experiments
The Pilion Trust Tests Concern for Poverty in London
Encounter-Based Dating Apps
Happn is a Missed Connections App Based on Real Life Interactions
Mouthy Baby Ads
The Oral B Babies Stages 1 Campaign Focuses on Strong Teeth
Cancer-Fighting Font Campaigns
The 'Buy Fonts Save Lives' Project Supports Cancer Research
Everyday Headless Ads
The El Universo Newspaper Cannes Lions 2014 Campaign Encourages Submissions
Inanimate Icon Covers
Barbie Graces the Cover of the 50th Sports Illustrated Swimsuit Issue
Adorably Destructive Drink Ads
The Sognid'oro Chamomile Tea Campaign Knocks Kids Out
Sleep Talking Apps
This Mobile App Records Your Sleep Talking so You Can Listen in the Morning
Blurred Landmark Auto Ads
The Renault Master Camping Car Campaign Likens It to a Must-See Sight
Sing-Song Supermarket Campaigns
The Edeka Group Campaign is Provocative
Disco Diva Eyewear
The Miu Miu Glitter Sunglasses Capsule Collection is Glamorous
Spirit-Lifting City Ads
The JCDecaux Good Things Coming Soon Campaign Sends a Positive Message
Boosted Confidence Car Ads
The Audi Super Bowl Commercial Instills Confidence in a High School Kid
Sophisticated Infant Garments
Wolfechild's Sophisticated Baby Clothes Feature Grown-Up Detailing
Topical Climate Apps
The Dark Sky App Alerts You an Hour Before if It'll Rain or Snow
Barbie-Like Bridal Editorials
The V Magazine 'Cruise to the Alter' Photoshoot is Very Feminine
Universal Charaging Ports
The Future-Proof Charging Nest Works Will All Current and Future Devices
Specialty Diet Kid Cuisine
Little Ducks Organic Baby Food Will Put a Smile on Your Face
Toddler-Friendly Blenders
The Baby Bullet Helps You Make 7 Days Worth of Nutritious Baby Food
Impossible Small Playground Ads
The Bimbo Ana Maria Cakes Campaign Promotes More Filling
Anti-Bullying Parody PSAs
This Parody Video Uses the It Gets Better Video as Inspiration
Glamorous Celebratory Dolls
The Limited-Edition New Year Barbie is a Must-Have for Collectors
Glamorously Retro Shades
The Vintage Frames Line by Corey Shapiro Pays Tribute to Decades Past
Broken Tears Glue Ads
The Fewikwik Instant Adhesive Campaign Cleverly Visualizes Material Loss
Exotic Gourmet Infant Food
This Spiced Baby Food Recipe Will Make Your Baby Smile
Social Media Matchmaking Apps
'Would Love 2' is a Flirty and Discreet Facebook Dating App
Canine Adoption Apps
The BarkBuddy App Helps Find Puppies New Homes
Die-Hard Soccer Pilgrimages
Orange Presents This Ad in Support of the Africa Cup of Nations 2012
Bystander Bullying Advice Charts
Discover Ways to Stop Street Harassment in This Infographic
Armored Medieval Dolls
Artist Jim Rodda Turns Barbie into a Fierce Warrior
Tsunami-Like Barbie Sculptures
Wave by Annette Thas Represents a Return to Her Childhood Home
Precise Baby Formula Machines
Eliminate the Guesswork of Making Baby Formula with the Formula Pro
Musical Back-to-School Ads
Old Navy's Back to School Commercial Triumphs Self-Doubt with Song
Single Feline Dating Sites
The Adult Cat Finder Will Connect You to Hot Single Cats in Your Area
Prearranged Group Dating Services
Grouper is a Group Dating Site That Arranges a Fun Night Out
Video Camera Dolls
The Barbie Video Camera Doll Keeps Everyone Connected While Having Fun
Anti-Abuse Infographics
Learn Why Bullying is a Problem for Many of Today's Children
Celebrity Street Impersonations
Amy Poehler Wore a Pitbull Mask on Billy on the Street as a Prank