80s Inspired Surfer Sunnies

The Emma Mulholland x Pared Eyewear Collection is Vibrantly Retro

The Emma Mulholland x Pared Eyewear collection revives 80s surfer styling for a new generation of fashion lovers. The Spring/Summer 2015 collection is entitled "Risque Business", a play on the 1983 Tom Crusie film classic "Risky Business".

Whether channeling fierce fashion icon Grace Jones or opting for a retro surfer look this summer, these sculptural shades are sure to garner attention! Made in collaboration by the designer and sunglasses label, the Emma Mulholland x Pared Eyewear collection is a fresh take on a retro sunny aesthetic.

The shades are available in a range of cool styles that include pastel pink and blue combinations, grid printed frames and rose-lensed models that all feature sharp edged sides reminiscent of ripples ocean waves.

80s-inspired Fashion
There is an opportunity for fashion brands to create more 80s-inspired collections that bring new life to retro looks.
Collaborative Design
There is an opportunity for designers and brands to collaborate and create unique and fresh products.
Surfer-inspired Shades
There is an opportunity for eyewear brands to create more surfer-inspired sunglasses that offer a mix of functionality and style.

Industries Being Reshaped

Fashion
Fashion brands can take inspiration from the 80s to create unique, eye-catching collections.
Design
Designers and brands can collaborate on products that are fresh and unique.
Eyewear
Eyewear brands can create new designs that are inspired by surfer culture.
SCORE
4.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 79%
Activity 50%
Freshness 8%

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