Smoldering Alchemy Lookbooks

The Mishka Fall/Winter Lookbook Reads Your Tarot

The Mishka Fall/Winter 2014 lookbook is styled in the theme of tarot cards.

The collection, which has been designed around themes of decadence and death, signifies the riches of the mortal world with pieces made from luxurious leather and gold. However, there's a supernatural element to the collection as well; one which lauds metaphysical entities, creatures, mummies, death and war. In this collection, we see that death and decadence go hand in hand. At the very least, the aforementioned riches of the mortal world only serve to remind us of our impermanence.

The tarot encompasses both themes smoothly; as the website describes, "It's a game of divination, where fortune and demise lay behind every card. Pick your card, pick your outfit, choose your future."

Decadence and Death
Opportunity for brands to create collections that combine luxurious materials with dark and supernatural themes.
Metaphysical Fashion
Potential for designs that celebrate metaphysical entities, creatures, and themes of death and war.
Tarot-inspired Styling
Possibility for fashion lookbooks and campaigns that incorporate tarot cards as a source of inspiration.

Where This Applies

Fashion
Fashion brands can explore new collections and campaigns that fuse luxury with dark and supernatural elements.
Metaphysical Goods
Opportunity for businesses to create products that celebrate metaphysical themes and entities.
Online Divination
Potential for online platforms or apps that offer divination services inspired by tarot cards for personal style and outfit choices.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 86%
Activity 61%
Freshness 8%