The Alberta Ferretti Fall 2014 ad campaign will appeal to everyone's sense of romance and fantasy. As though taking place in an enchanted forest, it will bring up almost every fairy tale known to man from 'Snow White' to 'Goldie Locks' and more. Yet there is of course a maturity to the looks that are made for women, not little girls. It is interesting to note that even as adults, women are enamored with stories of knights and princes.
Shot by photographer Peter Lindbergh, the Alberta Ferretti Fall 2014 ad campaign stars Italian model Mariacarla Boscono. The brunette beauty is clad in a range of equally fantastical gowns fit for a fairy tale princess. Although fit for a ball, they are just at home surrounded by trees.
What's Driving This Trend
- Fantasy Fashion
- Disruptive innovation opportunities include incorporating elements of fantasy and storytelling into fashion campaigns.
- Enchanted Forest Themes
- Disruptive innovation opportunities exist in creating products and experiences that capture the enchantment and whimsy of an enchanted forest.
- Adult Fairy Tales
- Disruptive innovation opportunities can be found in catering to the adult audience's enduring fascination with fairy tales and incorporating these themes into various industries.
Who This Affects Most
- Fashion Advertising
- Disruptive innovation opportunities revolve around creating immersive and fantastical fashion advertisement campaigns.
- Event Planning
- Disruptive innovation opportunities lie in designing events and experiences that transport attendees to enchanted forest settings.
- Entertainment
- Disruptive innovation opportunities involve producing adult-oriented entertainment content inspired by fairy tales and enchanted forest themes.
