The Wall's Goodbye Serious ad campaign cleverly tackles real-world problems in the best way possible: frozen desserts. The ice cream brand does away with jury duty notices, traffic tickets and mortgage loan applications by converting them into the ice cream wrappers themselves. It sends a pretty strong message about priorities. Fun reins in the summertime for many.
Conceived and executed by DDB Latina, an ad agency based in San Juan, Puerto Rico, the Wall's Goodbye Serious ad campaign was art directed by Juan C. López and Luis Figueroa with creative direction by Santiago Cuesta. The creative yet minimalist images were illustrated by artists Carlos Nova and Masivo. They were set against pale pastel backdrops. This really gives the ad campaign a summery feel, inspiring people to pick up Wall's ice cream.