As selfies become more popular, there are some places that are more dangerous than others to snap a photo of yourself, like taking a selfie while driving. Now, it's estimated that about 9% of car accidents happen while the driver is taking a selfie. To emphasize the dangers of this, YASA (the Youth Association for Safety Awareness) tasked the Bold Creative Boutique agency to come up with a print ad campaign.
The printed YASA ads show drivers mid-selfie, while their cars spin out of control, presumably from being driven into or as a result of colliding with something. The #LastSelfie campaign also applies hashtags that these dim-witted drivers might use, like #broken and #jail, if they are fortunate enough to survive the accidents.
What's Driving This Trend
- Selfie Safety
- Opportunity for companies to develop products or campaigns that promote safe selfie-taking practices.
- Distracted Driving Awareness
- Opportunity for organizations to educate drivers about the dangers of distracted driving and promote responsible behavior.
- Print Advertising Reinvention
- Opportunity for creative agencies to find innovative ways to use print ads to convey powerful messages and capture attention.
Who This Affects Most
- Automotive
- Opportunity for car manufacturers to incorporate technology that discourages or disables selfie-taking while driving.
- Technology
- Opportunity for app developers to create tools or features that detect when a user is driving and restrict their access to certain functions, like taking selfies.
- Advertising
- Opportunity for advertising agencies to develop impactful campaigns that raise awareness about the risks of distracted driving.
