What is the trend of selfie safety?

Opportunity for companies to develop products or campaigns that promote safe selfie-taking practices.

What is the trend of distracted driving awareness?

Opportunity for organizations to educate drivers about the dangers of distracted driving and promote responsible behavior.

What is the trend of print advertising reinvention?

Opportunity for creative agencies to find innovative ways to use print ads to convey powerful messages and capture attention.

What are the implications for the automotive industry?

Opportunity for car manufacturers to incorporate technology that discourages or disables selfie-taking while driving.

What are the implications for the technology industry?

Opportunity for app developers to create tools or features that detect when a user is driving and restrict their access to certain functions, like taking selfies.

What are the implications for the advertising industry?

Opportunity for advertising agencies to develop impactful campaigns that raise awareness about the risks of distracted driving.

Driving Selfie Awareness Ads : "selfie while driving"

Driving Selfie Awareness Ads

Distracted Driving Awareness Videos Image 1

Selfie Editing Awareness Campaigns Image 1

Mental Health-Supporting Campaigns Image 1

These YASA Ads Show the Results of Taking a Selfie While Driving

Laura McQuarrie — June 8, 2014 — Autos

References: yasa.org & coloribus

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As selfies become more popular, there are some places that are more dangerous than others to snap a photo of yourself, like taking a selfie while driving. Now, it's estimated that about 9% of car accidents happen while the driver is taking a selfie. To emphasize the dangers of this, YASA (the Youth Association for Safety Awareness) tasked the Bold Creative Boutique agency to come up with a print ad campaign.

The printed YASA ads show drivers mid-selfie, while their cars spin out of control, presumably from being driven into or as a result of colliding with something. The #LastSelfie campaign also applies hashtags that these dim-witted drivers might use, like #broken and #jail, if they are fortunate enough to survive the accidents.

Trend Themes

Selfie Safety — Opportunity for companies to develop products or campaigns that promote safe selfie-taking practices.
Distracted Driving Awareness — Opportunity for organizations to educate drivers about the dangers of distracted driving and promote responsible behavior.
Print Advertising Reinvention — Opportunity for creative agencies to find innovative ways to use print ads to convey powerful messages and capture attention.

Industry Implications

Automotive — Opportunity for car manufacturers to incorporate technology that discourages or disables selfie-taking while driving.
Technology — Opportunity for app developers to create tools or features that detect when a user is driving and restrict their access to certain functions, like taking selfies.
Advertising — Opportunity for advertising agencies to develop impactful campaigns that raise awareness about the risks of distracted driving.

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