The Sognid'oro Chamomile Tea ad campaign riffs off of the common 'don't drink and drive' message associated with alcoholic beverages. Adorably illustrated by a child who has passed out and fallen off of his toy car, leaving in his wake a mess of toys and overturned chairs, it shows the power this drink has on the unsuspecting. A parents' dream, it will get their minds turning as they look at it.
Conceived and executed by DLV BBDO, an ad agency based in Milan, Italy, the Sognid'oro Chamomile Tea ad campaign was art directed by Andrea Jaccarino and Federico Pepe with creative direction by Stefania Siani. It was photographed by Francesco Van Straten with post production by Davide Calluori.