100 Drinking Trends in April

The April 2021 drinking tends range from hibiscus-only water brands to better-for-you fiber blends, underscoring the way brands are responding to the shifting consumer priorities with newly launched offerings.

Notably, NB Pure recently expanded its portfolio with the introduction of the new Daily Multi-Fiber Blend, a supplement designed for optimal digestive health that boasts a premium soluble and insoluble fiber blend. The new product incorporates ingredients like psyllium, oat fiber, and chia seed to help support well-balanced gut health.

In addition, alcohol brands, Molson and Wiser, recently joined forces to launch a whisky-flavored lager dubbed Common Bond. The new beverage is described as "a lager brewed with the rich flavor and sophistication of a dignified Wiser whisky, paired with the approachability and familiarity of a classic Canadian beer."