Bloom Developed a New Blue Glacier Sparkling Energy Flavor
Laura McQuarrie — October 30, 2025 — Lifestyle
At NACS 2025, Bloom offered a look at its latest innovations, including a new Sparkling Energy drink in a Blue Glacier flavor.
Bloom's Sparkling Energy beverage is beloved for being made with zero sugar, natural caffeine and better-for-you ingredients that support not only mental focus but also mood and metabolism. Key inclusions are L-theanine and ginseng for cognitive function, green tea and lychee extracts to help the body burn calories effectively, and 180mg of natural caffeine derived from green coffee bean extract.
Enticing drinkers to try a flavor with an abstract name can be challenging, as curiosity must overcome uncertainty about what the taste experience will actually be—but Bloom's Sparkling Energy in Blue Glacier has the potential to win over fans of a popular blue-hued sports drink.
Bloom's Sparkling Energy beverage is beloved for being made with zero sugar, natural caffeine and better-for-you ingredients that support not only mental focus but also mood and metabolism. Key inclusions are L-theanine and ginseng for cognitive function, green tea and lychee extracts to help the body burn calories effectively, and 180mg of natural caffeine derived from green coffee bean extract.
Enticing drinkers to try a flavor with an abstract name can be challenging, as curiosity must overcome uncertainty about what the taste experience will actually be—but Bloom's Sparkling Energy in Blue Glacier has the potential to win over fans of a popular blue-hued sports drink.
Trend Themes
1. Abstract-flavored Beverages - Experimenting with abstractly named flavors leverages consumer curiosity, offering a playful and intriguing taste experience that can differentiate products in a crowded market.
2. Functional Energy Drinks - Incorporating ingredients like L-theanine and green tea extract, these beverages enhance cognitive performance and metabolism, appealing to health-conscious consumers seeking more from their energy drinks.
3. Natural Caffeine Sources - Utilizing caffeine derived from natural sources such as green coffee bean extract taps into the growing demand for cleaner, more natural energy boosters over synthetic counterparts.
Industry Implications
1. Beverage Industry - The introduction of abstractly flavored, health-oriented drinks represents a shift towards innovation in taste experiences and functional benefits, setting new expectations for consumer beverage choices.
2. Health and Wellness Industry - The focus on better-for-you energy drinks aligns with the broader consumer trend towards products that enhance both mental and physical wellness, opening new opportunities for functional beverages.
3. Natural Extracts Market - As demand for naturally sourced ingredients grows, the emphasis on using components like green tea and ginseng creates opportunities for suppliers to capitalize on this health-focused trend.
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