It’s Giving Sodas Come in Three Flavors Priced at £1 Each
Michael Hemsworth — March 11, 2026 — Lifestyle
References: talkingretail
It’s Giving sodas have been launched by Boost Drinks Founder Simon Gray as part of his latest venture, Fizz with Purpose, to tap into growing demand for gut health-friendly refreshments with an affordable edge.
The sodas are each formulated with six-grams of plant-based fiber for a prebiotic benefit and have low-calorie levels to make them permissible for everyday enjoyment. The drinks come in Black Cherry, Apple & Elderflower and Mango & Passionfruit flavors, which are each launching in price-marked packs (PMPs) for £1 each to position them as an affordable everyday soda option.
Gray spoke further on the It’s Giving sodas saying, "Modern soda has taken off, but it’s often landed at premium prices, which limits how far it can travel in the real world. As a nation we’ve never had more awareness about health, yet we’ve never been so unhealthy. The everyday wellness gap we face is what drew me back into the functional drinks category, giving me a new mission to help by providing a functional drink solution that can be an everyday choice."
The sodas are each formulated with six-grams of plant-based fiber for a prebiotic benefit and have low-calorie levels to make them permissible for everyday enjoyment. The drinks come in Black Cherry, Apple & Elderflower and Mango & Passionfruit flavors, which are each launching in price-marked packs (PMPs) for £1 each to position them as an affordable everyday soda option.
Gray spoke further on the It’s Giving sodas saying, "Modern soda has taken off, but it’s often landed at premium prices, which limits how far it can travel in the real world. As a nation we’ve never had more awareness about health, yet we’ve never been so unhealthy. The everyday wellness gap we face is what drew me back into the functional drinks category, giving me a new mission to help by providing a functional drink solution that can be an everyday choice."
Trend Themes
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Affordable Functional Sodas — Low-cost, prebiotic sodas are making gut-health benefits accessible to mainstream consumers and challenging premium functional beverage pricing norms.
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Prebiotic-infused Everyday Drinks — Common refreshment formats are being reformulated with plant-based fibers to normalize daily microbiome support in routine consumption occasions.
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Price-marked Wellness Products — Products with visible price marking at £1 are creating transparent value propositions that bridge wellness positioning with mass-market affordability.
Industry Implications
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Beverage Manufacturing — Formulation teams and production lines face opportunities to scale fiber-stable, low-calorie recipes that maintain taste while meeting cost targets.
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Retail and Convenience — Shelf-level pricing strategies and PMP partnerships are poised to reshape assortment decisions for everyday health-forward refreshments.
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Health and Wellness Ecosystem — Nutritionists, digital health platforms, and consumer health brands may integrate affordable functional drinks into broader preventive health narratives and programs.
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