DEMOGRAPHICS
ALL TRENDS
Hazy Advertising
Rental Culture (UPDATE)
Prodependency
Material Minimalism
Mobile Healthcare
Loud Coiffures
Ecopolitan Developments
Gutsy Dining
Eco-Aesthetic Upgrading
Speaking in Dance
Cute Food
Clip-On Status
Educatecture
DIY Luxury
Fake Secondhand
Pop-Uptailing
Tangible Personalization (UPDATE)
Half Formal
Digital Sentiment
Portable Nutrition
Edible Couture
Nostalgia Marketing
Faceless Recognition
Ritzycling
Real Life Fantasy
Commuter Targeting
Adult Envy
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Rental Culture (UPDATE)
The credit-crunch compromise for consumerism
Implications - Rental culture became a notable trend in 2008, but the recession has turned temporary ownership into a huge business opportunity. Whether it's a trial before investing in something pricey, a taste of something unaffordable, or the ability to fake status, rentals cater to those who want it all, but can't afford it.
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Warm
Top 6 Examples:
Date Range:68,697 Total Clicks Jan 09 - Dec 09 |
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Celebrity Home RentalsLive like a Hilton for the Summer In A Star's MansionGot a spare $400k and no plans for the summer? Why not live it up, Paris Hilton style!
This summer you can actually live like the Hiltons by renting out one of their lavish mansions. One of their homes,… [More] |
Baby Toy RentalsDim Dom Offers Short-Term Leases for Kids' PlaythingsFrench company Dim Dom has launched a service to rent out toys aimed at kids under five years old—like toy trucks, dolls, and even baby mobiles—on a short-term or subscription basis.
Now you wonder:… [More] |
Rockin' Instrument RentalsGuitar Affair Lets You Try it Out for Just One NightEmerging rock stars may not be able to afford their dream hammer, but Guitar Affair is the answer to their prayers. This new online rental company lets would-be guitar heroes book such instruments as a… [More] | |||||||||
Grandmas for RentGoldenhook.fr Grandmas Knit Personalized Hats Just for YouLove an old-fashioned knitted hat, but don’t have a loving old grandma to knit it for you? Not a problem--now you can lease a grandma who is just waiting for you to ask her to knit you a hat.
At the… [More] |
Renting PeopleFlesh Out Your Wedding With Fake Family Members or FriendsGetting married but can’t afford to fly out your family and friends? Don't have anyone to invite in the first place? In Japan, there’s a solution for that: family rentals!
For those in need of a fake… [More] |
$2 An Hour Rental CarsDriveMint.com On Demand Rentals For Credit Crunched DriversWhether you’re trying to save gas, money, or the planet, DriveMint.com has all the answers for you. Though the concept is not new (Zipcar has been around for a while in Europe and Canada), the New York… [More] | |||||||||
