After the debut of the Quarter Pounder in Japan, it transpires that there was a bit of cheating involved in the massive crowd turnout for this uber cool McDonald’s viral marketing campaign.
The 1,000+ customers seen in line were fake, made up, hired to be there. All part of the viral activity. Do I think this is okay to do? I am not sure. But then if you are worried about ethics, then you would also probably not be into McDonald’s in the first place, I guess.
Here’s the job description:
Stats for Hiring Fake Crowds
Trending: Older & Chilly
Research: 4,196 clicks in 386 w
Interest: 4 minutes
Concept: Hiring Fake Crowds
Related: 75 examples / 58 photos
Segment: Males, 18-35
Comparison Set: 28 similar articles, including: environmental campaign crashes mcdonalds site, racist mcdonalds ad?, and board game storage bags.
Hiring Fake Crowds
More Stats +/-
Racist McDonalds Ad?
Environmental Campaign Crashes McDonalds Site
Board Game Storage Bags
Symbolic Racism-Healing Pools
Military Spouse-Designed Handbags