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After the debut of the Quarter Pounder in Japan, it transpires that there was a bit of cheating involved in the massive crowd turnout for this uber cool McDonald’s viral marketing campaign. The 1,000+ customers seen in line were fake, made up, hired to be there. All part of the viral activity. Do I think this is okay to do? I am not sure. But then if you are worried about ethics, then you would also probably not be into McDonald’s in the first place, I guess. Here’s the job description:  Fullcast recruited part-time workers on the Internet, describing the job with an hourly pay of 1,000 yen near Shinsaibashi Station as "Easy work, just waiting in line to buy a new product and eating it."
(mdn.mainichi.jp)References: japantoday, mdn.mainichi.jp Filed In: |
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