Rockstar

Queues for Hire at McDonald's in Japan

By: Cowbag - Published: Dec 28, 2008 • References: japantoday & mdn.mainichi.jp
After the debut of the Quarter Pounder in Japan, it transpires that there was a bit of cheating involved in the massive crowd turnout for this uber cool McDonald’s viral marketing campaign.

The 1,000+ customers seen in line were fake, made up, hired to be there. All part of the viral activity. Do I think this is okay to do? I am not sure. But then if you are worried about ethics, then you would also probably not be into McDonald’s in the first place, I guess.

Here’s the job description: Stats for Hiring Fake Crowds Trending: Older & Chilly
Research: 4,196 clicks in 386 w
Interest: 4 minutes
Concept: Hiring Fake Crowds
Related: 75 examples / 58 photos
Segment: Males, 18-35
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