Bianca Bartz
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 Erento Let You Try Before You Buy If you’ve contemplated getting an iPhone but haven’t been quite ready to commit, then consider renting one from erento. The online company knows that as excited as consumers are about the touchscreen Apple gadget, they’re also wary of the high price. Sales have actually dropped recently, which is a dangerous sign so close to the holidays. “Erento is offering to rent out iPhones to the uninitiated/unconvinced/unable to cough up hundreds of pounds, for £29 per day or £99 per week,” T3 wrote. “Not exactly bargain basement prices, but erento clearly thinks that for the novelty of trying one out, there’s a market out there.” This way you can show up at your holiday parties looking like you’re hip with the latest and greatest gadget of the season! Renting it for all of December would be a little silly; at that point, you could own your own, but if you only need it for those occasions you need to dress to impress, it’s a good option! If you dig the concept of renting designer items, check out some other luxury rental services:
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The Rise of Rented Luxury
New to the UK, erento has been running in Germany for four years with over one million privately owned items for rent, from motor homes and Ferraris to an ice skating rink. Sadly though, not everything rents for that £29 per day, ahem, bargain price.
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