Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Nostalgia Marketing

Pop culture is fascinated with storybook nostalgia

Implications - Storybook sentiment has gotten hold of consumers looking to escape their stresses and find a temporary refuge from adult responsibilities. Nostalgia marketing holds great appeal in times of uncertainty as it allows consumers to reminisce, bringing them back to simpler, more carefree times.
Trend Themes
1. Nostalgia Marketing - Consumers are interested in escaping from adult responsibilities through the use of nostalgic marketing, allowing them to reminisce about simpler times.
2. Storybook Fashion - Companies and artists can use familiar storybook imagery in their advertising to appeal to nostalgia and individualism.
3. Fairytale Home Decor - Fantasy-themed products and home decor evoke narratives about decadent lifestyles, attractive during uncertain times.
Industry Implications
1. Marketing - Nostalgia marketing holds great appeal, as consumers are looking to escape from adult responsibilities.
2. Fashion - Utilizing fairytale or storybook imagery in fashion can appeal to nostalgic and individualistic consumers.
3. Home Decor - Fantasy-themed products are able to satisfy the imaginative needs of target audiences, evoking narratives about decadent lifestyles.
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured, 54 Examples:
2,273,903 Total Clicks
Date Range:
Feb 09 — Oct 09
Trending:
V. Hot

Featured Examples

Underwater Tea Parties
Underwater Tea Parties
Alice in Wonderland Goes Under the Sea in Elena Kalis' Photos
There is currently a lot of hype concerning the new Tim Burton ‘Alice in Wonderland’ remake and the world of photography has taken note. Photographer Elena Kalis has channeled the mysticism and intrigue… MORE
Storybook Jewelry
Storybook Jewelry
Alidra Alic's 'Alice's Adventures in Wonderland' Gets Dreamy
This jewelry is from a Copenhagen jeweler called Alidra Alic. There is obviously a strong sense of fantasy-themed inspirations that went into this collection, which (I’m not surprised) is labeled “Alice’s… MORE
Fairytale Home Decor
Fairytale Home Decor
Alice in Wonderland Singing Flowers, Painted Roses & 'Drink Me' Bottles
'Alice in Wonderland' fans will love the fairytale home decor from Geek Details. Their Etsy shop contains goodies that die-hard Alice fans will instantly recognize, from clay cookies that say 'Eat Me'… MORE
Monstrous Ink Designs
Monstrous Ink Designs
'Where the Wild Things Are' Tattoos Hype the Kid's Book for Life
In anticipation of the film adaptation of this infamous children's book, I couldn't resist this gallery of 'Where the Wild Things Are' tattoos from our beloved Cowbag at Cakehead Loves Evil. As you might… MORE
Candy Floss Fantasies
Candy Floss Fantasies
MAC and Hello Kitty Channel Alice in Wonderland
A muse wakes up on a mountain of candy floss and follows a black cat into a delicious pink fairy tale land which is best described as a mix between David Lachapelle and Alice in Wonderland. Turns out to… MORE
Mad Hatter Flash Mobs
Mad Hatter Flash Mobs
Disney Promos Tom Binns' 'Alice in Wonderland' Jewelry Line
Disney built up hype for Tom Binns' 'Alice in Wonderland' jewelry line just as anything worth seeing these days should be promoted: with a flash mob. Disney took over MAGIC Marketplace in Las Vegas with… MORE
Movie-Inspired Costumes
Movie-Inspired Costumes
Christian Joy Creates Suits Based on ‘Where the Wild Things Are̵
The book-turned-movie ‘Where the Wild Things Are’ is one of the most anticipated movies of the year and to commemorate this epic movie, Christian Joy has created five spectacular monster costumes that… MORE
Fairytale Look Books
Fairytale Look Books
Tarina Tarantino Launches Whimsical Wizard of Oz Photoshoot
Tarina Tarantino may be known for her sparkling jewelry, but her latest “My Pretty” collection’s look book is shot in an over-the-top storybook style. The look book draws strongly from the Wizard… MORE
Storybook Catwalkers
Storybook Catwalkers
Christopher Kane's Saucy Gingham Mimics Edith, The Lonely Doll
Christopher Kane shone in Spring 2010 by featuring cutouts, but with flashes of checked gingham. His pieces were reminiscent of the (sometimes twisted) childhood storybook character Edith, who is taken… MORE
Storytelling Cupcakes
Storytelling Cupcakes
Nursery Rhyme-Themed Baked Goods Are Gorgeous Works of Edible Art
I have serious cupcake envy with these nursery cupcakes that were clearly made by a really talented cook. All of these cupcakes are themed on different nursery rhymes, and a quick click through the gallery… MORE
From Childish Sketches to Hollywood
From Childish Sketches to Hollywood
'Where The Wild Things Are' Movie Gears Up For Cult Success
The wildly successful children’s story Where The Wild Things Are is finally being re-incarnated on the big screen this fall. Despite the amount of years that have passed since I’ve read the book, I still… MORE
play_circle_filled Big Screen Storybooks
Big Screen Storybooks
Wes Anderson Brings Roald Dahl's "Fantastic Mr. Fox" to Life
Wes Anderson is remaking the classic Roald Dahl book Fantastic Mr. Fox and the recently released trailer is making children book lovers everywhere rejoice. First ‘Where the Wild Things Are’, and now Fantastic… MORE

Related Examples

Film-Inspired Fashion
Film-Inspired Fashion
Opening Ceremony Tackles 'Where the Wild Things Are'
Wild Wilderness Editorials
Wild Wilderness Editorials
Kwannam Chu Takes Inspiration from 'Where the Wild Things Are'
Strap-Happy Heels
Strap-Happy Heels
Christopher Kane and Jonathan Saunders' Strappy Shoes for Spring 2010
Movie Monster Costumes
Movie Monster Costumes
Super Cute 'Where the Wild Things Are' Outfits for Halloween
Monstrous Movie Posters
Monstrous Movie Posters
Get Pumped for 'Where the Wild Things Are' With These Promos
Screaming Croc Shift Dresses
Screaming Croc Shift Dresses
Topshop Launches Christopher Kane Collection
Fashionable Busking
Fashionable Busking
Christian Joy Makes Her Fashion Lookbook Uber Fun
Eccentric Performance Costumes
Eccentric Performance Costumes
Jason Grisell and Christian Joy Make Karen O Shine
Film Featurettes
Film Featurettes
Spike Jonze and Maurice Sendak Take Viewers Behind 'Where the Wild Things Are'
Fairytale-Inspired Jewellery
Fairytale-Inspired Jewellery
Reinventing Alice in Wonderland Through Accessories
Falling Foxes
Falling Foxes
Street Artist Bonom Makes Building Length Graffiti
Monster Movie Decks
Monster Movie Decks
"Where the Wild Things Are" Skateboards Let You Roll in Style
Tablecloth Kicks
Tablecloth Kicks
Nike Skinny Dunk High (Jam Jar) Sneakers Are Gorgeous in Gingham
Street Art of Kids Classics
Street Art of Kids Classics
"Where the Wild Things Are" Gets a Pure Evil Graffiti Touch
Evolving Illustrations
Evolving Illustrations
Tracking the Aesthetic Changes to Alice in Wonderland Over Time
40 Tributes to Alice in Wonderland
40 Tributes to Alice in Wonderland
From Johnny Depp as Mad Hatter to Fairytale Fashions
play_circle_filled Victorian Fantasy Portraits
Victorian Fantasy Portraits
Johnny Depp Gets Tim Burton Touch in Alice In Wonderland
Interactive Wonderlands
Interactive Wonderlands
Virtual Walkthrough of Tim Burton's Alice in Wonderland
Wonderland Neckwear
Wonderland Neckwear
All of Our Lives Makes Preposterously Large Bows Hot
Screaming Ape-arel
Screaming Ape-arel
Christopher Kane's Fierce Angry Gorilla Tees Spark Conversation
Cutaway Cloud Couture
Cutaway Cloud Couture
Christopher Kane Pre-Fall 09 Collection is Nuclear Chic
Dangerous Glam Shoes
Dangerous Glam Shoes
Fierce Shoes Decorated by Louise Goldin, Christopher Kane, Panos
Whimsical Wardrobes
Whimsical Wardrobes
Curved Vincent Thomas Leman Cupboard is Very Wonderland (UPDATE)
Cinematic Animated Promos
Cinematic Animated Promos
‘The Beatles: Rock Band' Commercial is Captivating
Edible Cartoons
Edible Cartoons
‘Where the Wild Things Are' Bento Box Celebrates the Children's
Director-Created Fan Sites
Director-Created Fan Sites
'Where the Wild Things Are' Gets WeLoveYouSo.com
Medical Fantasy Fashion
Medical Fantasy Fashion
Freyagushi is 'Alice in Wonderland' Meets Torture Garden
Scalloped Fashion
Scalloped Fashion
Christopher Kane S/S ‘09 RTW Channels the Stegosaurus
38 Alice in Wonderland Fantasies For Adults
38 Alice in Wonderland Fantasies For Adults
play_circle_filled Modern “Alice in Wonderland” Ads
Modern “Alice in Wonderland” Ads
Lindsay Lohan Channels the Metaphysical for Fornarina
Sunny Spring Cupcakes
Sunny Spring Cupcakes
Bright Seasonal Baking to Put a Smile On Your Face
Personalized Sticker Storybooks
Personalized Sticker Storybooks
Stickiestory Lets Kids Create Their Own Adventures
Iconic Brand Relaunches
Iconic Brand Relaunches
Christopher Kane Collaborates with Versace for Versus Line
Elderly Fairytale Heroines
Elderly Fairytale Heroines
Sabugosa Ad Illustrates That Children's Books Last Forever
Computer App Cupcakes
Computer App Cupcakes
Uber-Geeky Baking Inspiration
Cartoon Inspired Makeup
Cartoon Inspired Makeup
From The Smurfettes of Too Faced to Hello Kitty with MAC
Punk Hello Kitty Couture
Punk Hello Kitty Couture
Fashion Designer Couture To Promote MAC Hello Kitty Cosmetics
Cross-Dressing Brand Reps
Cross-Dressing Brand Reps
Dame Edna Launches Limited-Edition MAC Cosmetics Collection
Big Bird-Inspired Cosmetics Ads
Big Bird-Inspired Cosmetics Ads
Fergie is Feathery in MAC's Viva Glam VI Lip Gloss Campaign
Alice In Wonderland Inspired Art
Alice In Wonderland Inspired Art
Julie Nord Paintings Capture Adolescent America
play_circle_filled Songs Made From Disney Movies
Songs Made From Disney Movies
'Alice' by Pogo Composed Using 'Alice in Wonderland' Clips
Alice In Wonderland Interiors
Alice In Wonderland Interiors
Mondrian South Beach Hotel Looks Like A Fantasy Land
Gingham Sneakers
Gingham Sneakers
These Reeboks Are Perfect for a Picnic
Bold Picture Book Fashion
Bold Picture Book Fashion
'Where the Wild Things Are' in Vogue
Fairytale-Inspired Jewelry
Fairytale-Inspired Jewelry
Alice in Wonderland Pocketwatch Locket
Character Cupcakes
Character Cupcakes
Edible Children's TV Treats
play_circle_filled Animatronic Dinosaurs for Kids
Animatronic Dinosaurs for Kids
Playskool's Kota the Triceratops
Rockstar Phone Endorsement
Rockstar Phone Endorsement
Ozzy Osbourne for Samsung Propel
Fairytale Editorials
Fairytale Editorials
Vogue UK Editorial Inspired by Roald Dahl
Superstar Memorabilia For Charity
Superstar Memorabilia For Charity
Osbournes Auction Personal Possessions
Alice in Wonderland Headbands Revived
Alice in Wonderland Headbands Revived
Modern Day Bouffant
The New Oz
The New Oz
"Dark" Remake Of Wizard Of Oz
Wizard of Oz Witch Shoes Doorstopper
Wizard of Oz Witch Shoes Doorstopper
Barbie Cosmetics
Barbie Cosmetics
Unleash Your Inner Doll with Barbie + MAC Cosmetics