Category
Lifestyle
Sugar Moderation
Trend cluster
Category
Material
Minimalism
Consumers are seeking straightforward designs to simplify life.
5.3
Trend score
Trend
What is the Material Minimalism trend?
Material Minimalism: As the credit-crunched regain what they have lost, they are choosing to purchase products that are minimal in design, shape and function. And as the world around becomes more cluttered and hectic, consumers are seeking solace in simplistic purchases. Glamour and clutter have made way for material minimalism.
Trend themes
Themes within the Material Minimalism trend
Three behaviours holding the trend together01
Material Minimalism in Design
As the world becomes more cluttered and hectic, consumers are seeking solace in simplistic purchases and companies can infuse their products with minimalist characteristics for avant-garde concepts
02
Simplistic Designs in High-End Products
Demand for plain yet futuristic approaches to design for high-end products is becoming increasingly prominent, and companies can create products that rely more on their minimalist characteristics to add a touch of elegance that cannot be achieved otherwise
03
Aesthetic Appeal over Comfort Level
Aesthetic appeal and style are surpassing comfort levels in terms of aspects of design that customers are most interested in, and companies can sell a product by appealing to a customer's desire for beauty and originality
Industry implications
What the Material Minimalism trend means for industry
Where the trend changes the playbookFor
Furniture and Home Decor
Companies in the furniture and home decor industries can capitalize on the trend of Material Minimalism in Design and Aesthetic Appeal over Comfort Level
For
Timepiece Industry
Catering to the demand for Simplistic Designs in High-End Products and minimalistic timepieces and watches can create high-end products that are in line with modern consumers' preferences
For
Fashion and Clothing Industry
The trend of aesthetic appeal over comfort level is particularly prevalent in the fashion and clothing industry, and companies can create unique and artistic designs that attract customers looking for originality
Trend signals
Trend signals for Material Minimalism
Trend score 5.3 out of 10, from popularity 76%, activity 74%, freshness 8%.
Popularity76%
Activity74%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Material Minimalism trend
9 featured examples from Aug 29, 2007 to Oct 21, 2009CategoryArt & Design
Extreme Minimalist Dresses
Digna Kosse Creates Unwearable Clothing from Pieces of Yarn
Applying minimalist design techniques and alternative materials to create artful, original clothing pieces.
CategoryTech
Handless, Numberless Timepiece
Odd Ball Minimalist Watch
Industry that could explore disruptive innovation by designing and producing minimalist timepieces with unique timekeeping mechanisms.
CategoryLifestyle
Chainless Bicycles
Nulla Minimalist Bike
The bicycle industry has an opportunity to capitalize on the trend of developing chainless and minimalist bicycles with futuristic designs.
CategoryArt & Design
Ambient Houses
Kouichi Kimura's Couple & Dog-Friendly Minimalistic Oasis
Architects and designers can explore disruptive innovation opportunities in creating minimalistic and nature-centric living spaces.
CategoryLifestyle
Minimalist Pet Houses
Cat Home by Leo Kempf
The furniture design industry has the opportunity to incorporate minimalist and innovative designs into their pet furniture offerings.
CategoryArt & Design
Minimalist Bathtubs
Omvivo 'Le Cob' Bath
The minimalist trend in bathtubs presents opportunities for innovative and elegant designs in the home decor industry.
CategoryArt & Design
Minimalist Timepieces
The Target Clock by Simon Lumb Uses a Graphic, Not Numbers
Home decor companies can incorporate minimalist timepieces into their design portfolios to meet the growing demand for aesthetically-pleasing products.
CategoryFashion
Minimalist Mosaic Watches
Dior 'Christal Mysterieuse' Exudes Mystery and Wonder
Companies specializing in luxury watches will benefit from incorporating unique design and engineering features to command high prices and differentiate from competitors.
CategoryArt & Design
Hollow Vases
The 'Outline' Flower Pot is Minimalist Interior Decor at Its Finest
Opportunities for creating and marketing minimalist and nature-inspired interior decor products.
