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Hazy Advertising

Slightly hidden or distorted images lead to more focus

Implications - The art of alluding to something to encourage people to draw their own conclusions is being used increasingly in creative campaigns. By forcing the viewer to fill in the blanks, there is an increase in invested mental energy, and therefore (ideally) a longer lasting memory of the brand or idea.
Trend Themes
1. Surrealist Photography - Whimsical photography sets can be used by photographers and designers to boast their skills and show an understanding of photography layout and post-production savvy.
2. Sensuality in Imagery - Minute elements of sensuality can be incorporated into product packaging, marketing, advertising or viral videos products to connect with the clientele and get away with using adult content.
3. Industrial Art - Experimenting with different modes and mediums in industrial art can lead to simplistic and beautiful pictures that would add a bit of flair to any room.
Industry Implications
1. Advertising - Trends like hazy advertising can be embraced by businesses to force viewers to fill in the blanks, and therefore, invest more mental energy, resulting in a longer lasting memory of the brand or idea.
2. Fashion - Trends like apocalyptic fashiontography and smoking eyeballs show that there is a growing demand for subversive and darker images in fashion and related industries.
3. Art and Design - Trends in disquieting dustography, smoke & mirror art, and visionary vapography can inspire artists and designers to experiment with different mediums and create unique and captivating works of art.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 74 Examples:
1,456,398 Total Clicks
Date Range:
Jun 09 — Dec 09
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Visionary Vapography
Visionary Vapography
Marc Philbert Smokes Up the Fashion & Beauty Scene
There is always something going on in the photography of Marc Philbert. If it’s not smoke, it’s projections. If it’s not projections, it’s fragmented light. Yet for all the stage effects, you can’t deny… MORE
Disquieting Dustography
Disquieting Dustography
Ujin Lee and Tom Edwards Sweeps 'Dust' Into Art
I detect some possible ‘Lost’ fans. I mean, looking at Ujin Lee and Tom Edwards ‘Dust’ collection, it’s hard not to conjure up images of Lost’s own smoke monster. As an ongoing project and collaboration,… MORE
Smoking Eyeballs
Smoking Eyeballs
Scalding and Surreal Photography From Leone
Fancy a set of smoking eyeballs on your lazy Sunday? How about three? This stunning photo set from Leone is both surreal and scalding hot. It pairs jet-black skin with bright white eyes that exude a trail… MORE
Smokey Street Fashiontography
Smokey Street Fashiontography
Vogue Italia Suggestions Creates a Foggy Booze Editorial
For the latest issue of Vogue Italia Suggestions, models Tanya Dziahileva, Christina Carey and Janete Friedrich hit the streets (and the bars) in vintage looks. The shoot by Greg Lotus for Vogue Italia… MORE
Smoky Silhouettes
Smoky Silhouettes
Sam Moshaver Captures the Ultimate Smoke Ring
OK, so it is pretty much impossible to blow a smoke ring as intricate as this one, but it won’t stop you from trying, right? Sam Moshaver is an Iranian digital artist who has used smoke as inspiration… MORE
Apocalyptic Fashiontography
Apocalyptic Fashiontography
Karl Lagerfeld's Smoke-Filled Fendi Fall 2009 Campaign
Karl Lagerfeld’s Fendi Fall 2009 campaign shoot is a smoke-filled, almost apocalyptic photo series. Model Jessica Stam wears dark clothes, super-smoky eye makeup and a brooding expression that screams… MORE
Smoke & Mirror Art
Smoke & Mirror Art
Solenne Morigeaud's Smoke-Filled Glasswork Gives New Life to the Reflective
This cool twist on mirror work was done by Parisian surface designer Solenne Morigeaud. In her product line titled “Smoke and Mirror,” she laser cut, etched, and layered glass to achieve beautiful contortions.… MORE
Neon Smoke Art
Neon Smoke Art
The Captivating Industrial Art of Nicholas Groves
Nicholas Groves, British-born industrial art designer and current employee of LEGO, creates art by experimenting with different modes and mediums. The latest industrial art installation from Nicholas… MORE
Gory Fast Food Campaigns
Gory Fast Food Campaigns
Thai Food Express Smokes Ronald McDonald
It appears Thai Food Express restaurant has blown Ronald McDonald right out of his boots in this slightly gory but effective ad campaign. They sure do look like his boots and there are remnants of striped… MORE
Smoky Kisses
Smoky Kisses
Fernando Correa Creates Sensual Artwork
Fernando Correa is an artist who works in animation, mixed media, painting, comics, computers, and drawing. His talents in these multiple areas are clearly combined in the smoky kissing pictures above.… MORE

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