Hazy Advertising

Slightly hidden or distorted images lead to more focus
Implications - The art of alluding to something to encourage people to draw their own conclusions is being used increasingly in creative campaigns. By forcing the viewer to fill in the blanks, there is an increase in invested mental energy, and therefore (ideally) a longer lasting memory of the brand or idea.
SCORE: 4.1
Warm Top 6 Examples: 64,746 Total Clicks Jun 09 - Dec 09
Popularity
Activity
Freshness
DEMOGRAPHICS
Visionary Vapography - Marc Philbert Smokes Up the Fashion & Beauty Scene
SCORE: 5.5
Hot 23,431 Clicks Pub: Sep 17, 09
Visionary Vapography
Marc Philbert Smokes Up the Fashion & Beauty Scene
There is always something going on in the photography of Marc Philbert. If it’s not smoke, it’s projections. If it’s not projections, it’s fragmented light. Yet for all the stage effects, you can’t deny… [More]
Disquieting Dustography - Ujin Lee and Tom Edwards Sweeps 'Dust' Into Art
SCORE: 3.7
Hot 7,220 Clicks Pub: Sep 14, 09
Disquieting Dustography
Ujin Lee and Tom Edwards Sweeps 'Dust' Into Art
I detect some possible ‘Lost’ fans. I mean, looking at Ujin Lee and Tom Edwards ‘Dust’ collection, it’s hard not to conjure up images of Lost’s own smoke monster. As an ongoing project and collaboration,… [More]
Smoking Eyeballs - Scalding and Surreal Photography From Leone
SCORE: 4.9
Warm 7,353 Clicks Pub: Jun 21, 09
Smoking Eyeballs
Scalding and Surreal Photography From Leone
Fancy a set of smoking eyeballs on your lazy Sunday? How about three? This stunning photo set from Leone is both surreal and scalding hot. It pairs jet-black skin with bright white eyes that exude a trail… [More]
Smokey Street Fashiontography - Vogue Italia Suggestions Creates a Foggy Booze Editorial
SCORE: 3.5
Warm 10,216 Clicks Pub: Aug 10, 09
Smokey Street Fashiontography
Vogue Italia Suggestions Creates a Foggy Booze Editorial
For the latest issue of Vogue Italia Suggestions, models Tanya Dziahileva, Christina Carey and Janete Friedrich hit the streets (and the bars) in vintage looks. The shoot by Greg Lotus for Vogue Italia… [More]
Smoky Silhouettes - Sam Moshaver Captures the Ultimate Smoke Ring
SCORE: 4.1
Mild 5,339 Clicks Pub: Oct 15, 09
Smoky Silhouettes
Sam Moshaver Captures the Ultimate Smoke Ring
OK, so it is pretty much impossible to blow a smoke ring as intricate as this one, but it won’t stop you from trying, right? Sam Moshaver is an Iranian digital artist who has used smoke as inspiration… [More]
Apocalyptic Fashiontography - Karl Lagerfeld's Smoke-Filled Fendi Fall 2009 Campaign
SCORE: 2.9
Mild 11,187 Clicks Pub: Jul 16, 09
Apocalyptic Fashiontography
Karl Lagerfeld's Smoke-Filled Fendi Fall 2009 Campaign
Karl Lagerfeld’s Fendi Fall 2009 campaign shoot is a smoke-filled, almost apocalyptic photo series. Model Jessica Stam wears dark clothes, super-smoky eye makeup and a brooding expression that screams… [More]