No-Smoker Day Campaign
The Ogilvy agency did an amazing job fulfilling the request made by the Peruvian League of the Fight Against Cancer to come up with an ad for No-Smoker Day. Although there are no dates listed, I am almost positive this is referring to the annual worldwide No-Smoking Day held in March.
15,000 cigarette butts were glued together by an artist, and to make sure the No-Smoker Day ad hit home, the cigarette butts were positioned as a formidable presence aimed at a sweet little girl.
I think the message of cigarettes being a danger to non-smokers comes through loud and clear. Even if only a few smokers are encouraged to quit after seeing the ad, that would be a good thing.
15,000 cigarette butts were glued together by an artist, and to make sure the No-Smoker Day ad hit home, the cigarette butts were positioned as a formidable presence aimed at a sweet little girl.
I think the message of cigarettes being a danger to non-smokers comes through loud and clear. Even if only a few smokers are encouraged to quit after seeing the ad, that would be a good thing.
