Sandra Winn
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The Ogilvy agency did an amazing job fulfilling the request made by the Peruvian League of the Fight Against Cancer to come up with an ad for No-Smoker Day. Although there are no dates listed, I am almost positive this is referring to the annual worldwide No-Smoking Day held in March. 15,000 cigarette butts were glued together by an artist, and to make sure the No-Smoker Day ad hit home, the cigarette butts were positioned as a formidable presence aimed at a sweet little girl. I think the message of cigarettes being a danger to non-smokers comes through loud and clear. Even if only a few smokers are encouraged to quit after seeing the ad, that would be a good thing.  The Peruvian League of fight against cancer, ask us to create a campaign for the no-smoker day in which they had to emphasis the damage that a person who smokes causes on his family, friends and all the people around him
(directdaily.blogspot)References: directdaily.blogspot Filed In: |
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