Prodigy

No-Smoker Day Campaign

By: Sandra Winn - Published: • References: directdaily.blogspot
The Ogilvy agency did an amazing job fulfilling the request made by the Peruvian League of the Fight Against Cancer to come up with an ad for No-Smoker Day. Although there are no dates listed, I am almost positive this is referring to the annual worldwide No-Smoking Day held in March.

15,000 cigarette butts were glued together by an artist, and to make sure the No-Smoker Day ad hit home, the cigarette butts were positioned as a formidable presence aimed at a sweet little girl.

I think the message of cigarettes being a danger to non-smokers comes through loud and clear. Even if only a few smokers are encouraged to quit after seeing the ad, that would be a good thing. Stats for 15,000 Cigarette Butts as Art Trending: Older & Average
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Concept: 15,000 Cigarette Butts As Art
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