Superstar

Claudia Schiffer Sheds Her Good-Girl Image for Vogue Italia

By: Going Like Sixty - Published: Mar 26, 2009   Updated: Aug 15 2011 • References: redcarpet-fashionawards
Throughout her career, Claudia Schiffer carefully cultivated an image of Miss Proper, but now that she is approaching an age where a little more daring is required to stand out, she is up to the challenge.

Schiffer is dressed in Dolce & Gabbana for the Vogue Italia March 2009 edition, photographed by Patrick Demarchelier. Slouching seductively (or drunkenly) in the back of a limo is, apparently, the new, more comfortable, catwalk for Ms. Schiffer.

Implications - In order to stay relevant with new fashion and pop culture crazes, businesses and artists must adapt to create images and products that will appeal to younger viewers. The use of celebrity endorsement will boost the media attention surrounding an item or company, especially if the ad is in any way controversial or shocking. By showing a public figure in a different and unfamiliar light, a company can create consumer interest in their product.