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Pop-Uptailing
Retailers use temporary concepts to create fast brand awareness
Implications - As products come and go and business partnerships form and dissolve, forming a non-permanent real-life presence has become a logical, effective way to create awareness. Temporary methods that 'pop up' without notice attract costumers with the appeal of exclusivity, newness, and an enticing element of surprise.
| Score: 5.3 |
Hot
Top 6 Examples:
Date Range:133,837 Total Clicks Jun 09 - Dec 09 |
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Featured Examples | |||||||||||
Pop Culture Pop-Up ShopsDC Comics Pop-Up Shops at Bloomingdale's Celebrate Its 75thAs part of a holiday collaboration and celebration of DC Comics’ 75th anniversary, Bloomingdale’s will be installing DC Comics pop-up shops in its denim departments.
The DC Comics pop-up shops will include… [More] |
Gold-Plated Pop-Up BarsAndreas Strauss Makes Mobile Food a Little More LuxeYes, there is a such thing as shipping container architecture. Froebe exhibited its gold-plated shipping container bar from Linz, Austria as a glamorous center for cutting edge mobile food establishments.… [More] |
Mobile Retail DisplaysThe Clothes Keep on Moving at the Permanent Vacation Pop-Up StoreStep into the Permanent Vacation pop-up store in Gothenburg, Sweden and you might think you’ve walked into an abandoned warehouse where someone just so happened to be drying their clothes—on several rotating… [More] | |||||||||
High Fashion PyramidsLouis Vuitton Pop-Up Store Erects Speedy Bags as ArtLouis Vuitton is known for their classic Speedy bag. With that in mind, when they created their most recent pop-up store at Selfridges in London, the bags became the center of attention on a large scale.… [More] |
Pop-Up Art BarsLondon's DoodleBar Lets You Draw on Everything, From Floor to CeilingIf you love drawing, you’ll go crazy for the DoodleBar in Battersea, London.
Better than colouring interactive kids menus, the DoodleBar actually encourages its patrons to color outside of the lines—and… [More] |
Movie-Inspired Retail Displays'Where The Wild Things Are' Pop-Up Shop Welcomes You Into the WildIn anticipation of the premiere of the new ‘Where The Wild Things Are’ film, L.A. boutique Space 15 Twenty has set up a unique pop-up shop. Using sets and decorations inspired by the film, the retail setting… [More] | |||||||||
