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 Enterprise Rent-A-Car Launches Hydrid Car Fleet Another step towards eco rehab. In response to consumer demand, Enterprise Rent-A-Car, on Wednesday, launched four new “green branches” in Atlanta. With gas prices due to hit $4.00 gallon by summer hybrids or other fuel-efficient vehicles will make up 60 percent of their inventory. “At the end of the day, it’s the consumer that drives rental fleeting,” said Neil Abrams, president of Abrams Consulting Group Inc., a rental car industry consultancy. “Rental car companies can buy a lot of cars their customers don’t want to drive, and they’ll be sitting in a lot and gathering dust.”
 Enterprise has slowly built up its hybrid fleet, boasting 4,000 of the vehicles in its fleet of 1.1 million. Rivals are adding to their environmentally friendly offerings, too.
Hertz Global Holdings Inc. said it will have spent $68 million to add 3,500 Toyota Prius hybrids by the start of the summer. And Avis Budget Group Inc. spokesman John Barrows said his company now offers 2,500 hybrids.
(cnn)References: enterprise, cnn 1 Comment: on Green Rentals |
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