Chris Brown was one of the many VIP attendees of Sean 'Diddy' Combs' 'Malaria No More' White Party, and he showed up clad in an interesting piece of jewelry.

The controversial singer's necklace was a large and dazzling display that read "Oops." The necklace reportedly cost $300,000 and many might speculate that the words are a satirical play on Chris Brown's scandal involving Rihanna.

Implications - Within a society that is increasingly capital-conscious, consumers who splurge on expensive products often want it to be known amongst their peers. The ability to splurge on various products may no longer be an option for many, however for those who do indulge, they appreciate a businesses ability to display affluent looking product packaging and design.