Modernized Ritual

Brands augment traditional packaging designs to increase interaction

Implications - The process for opening a bag of chips or a can of soup is universal, but brands are changing up perceptions by modernizing these rituals. Creating a unique ritual directly associated with a specific brand, the products create a lasting impression by adhering to a multitude of senses and actions.
SCORE: 5.3
Warm Top 5 Examples: 35,189 Total Clicks Nov 14 - Jan 15
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DEMOGRAPHICS
Consumer Insight Topics: LifestyleFood
Easy-Open Chip Bags - Junpyo Kim's Design Makes It Easy to Open a Bag of Chips
SCORE: 5.8
V. Hot 17,127 Clicks Pub: Jan 21, 15
Easy-Open Chip Bags
Junpyo Kim's Design Makes It Easy to Open a Bag of Chips
When potato chip packaging requires that you open a bag of chips the usual from the top, this means that there are fewer chips that can be included in the packet since they’ll be crunched in... [More]
Complete Cereal Packaging - This Packaging Concept Combines Milk and Cereal in a Clever Way
SCORE: 6.6
V. Hot 9,112 Clicks Pub: Jan 21, 15
Complete Cereal Packaging
This Packaging Concept Combines Milk and Cereal in a Clever Way
Although the idea of pre-combining milk and cereal seems like it would only leave you with a soggy mess by the time you’re ready to open the box, this concept from Hyunwoo Jang offers a neat... [More]
Expanding Grain Packaging - Trader Joe's Rice Container Concepts are Boldly Branded and Boxed
SCORE: 5.4
Warm 4,195 Clicks Pub: Jan 21, 15
Expanding Grain Packaging
Trader Joe's Rice Container Concepts are Boldly Branded and Boxed
The Trader Joe’s rice packaging series was conceived by designer Miku Yoshikawa. Boxed rather than bagged, it is comprised of three design, each of which are inspired by the different types of... [More]
Squeezable Oil Packaging - Aromissimo's Vegetable Oil Packaging is Presented Like a Cosmetic
SCORE: 5
Warm 3,535 Clicks Pub: Nov 3, 14
Squeezable Oil Packaging
Aromissimo's Vegetable Oil Packaging is Presented Like a Cosmetic
While most vegetable oil packaging takes the form of a bottle, this one from Aromissimo adopts a new kind of form. The Hesten creativt agency found that the squeezable tube packaging made the oil... [More]
Single Serve Soups - The Packaging for Pacific Foods's Organic Creamy Tomato Soup is Easy to Open
SCORE: 3.6
Mild 1,220 Clicks Pub: Jan 21, 15
Single Serve Soups
The Packaging for Pacific Foods's Organic Creamy Tomato Soup is Easy to Open
If you are craving some creamy tomato soup but only want enough for one serving, Pacific Foods has your back. The organic food brand offers an 8 ounce single serve of their organic tomato soup. The... [More]