Virtual Visage

The cosmetics industry turns to augmented reality to add fun and variety

Implications - The cosmetics industry is one built on the fun of experimentation. To make this easier for consumers, companies in this sphere are utilizing virtual reality not just for trial and error, but to add delight. This speaks to a new, more function-based use of the technology, while also pointing to a more lighthearted attitude regarding identity.
SCORE: 4.9
Mild Top 6 Examples: 23,928 Total Clicks Feb 14 - Jan 15
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Consumer Insight Topics: TechFashionCosmetics
Makeup Trial Apps - LX Studio's Virtual Makeover Studio Lets You Experiment with Real Products
SCORE: 6.8
V. Hot 12,472 Clicks Pub: Aug 30, 14
Makeup Trial Apps
LX Studio's Virtual Makeover Studio Lets You Experiment with Real Products
Luxola is an e-commerce site that sells a range of beauty and skincare products, and it just recently launched its Virtual Makeover Studio so that shoppers can try out the products before ordering.... [More]
Refined Lipstick Selector Apps - The ModiFace Lipstick Design Studio Helps Find Real-World Shades
SCORE: 4.9
Warm 4,546 Clicks Pub: Feb 22, 14
Refined Lipstick Selector Apps
The ModiFace Lipstick Design Studio Helps Find Real-World Shades
The Lipstick Design Studio app by ModiFace is designed to help women find the perfect lipstick color, texture and sheen. After uploading a picture, the app has a simple three-step process where... [More]
Virtual Manicure Apps - ModiFace's Virtual Nail Salon Premium Lets You Try on Brand Name Shades
SCORE: 4.4
Mild 3,292 Clicks Pub: Oct 25, 14
Virtual Manicure Apps
ModiFace's Virtual Nail Salon Premium Lets You Try on Brand Name Shades
ModiFace’s Virtual Nail Salon Premium is a $2.99 app for iOS and Android devices that makes it easy to see how a nail varnish color will look on your hand, without having to mess around with... [More]
Real-Time Beauty Apps - Modiface's Beauty Mirror App Enhances Features in Real-Time with AR
SCORE: 4.5
Mild 2,444 Clicks Pub: Jul 21, 14
Real-Time Beauty Apps
Modiface's Beauty Mirror App Enhances Features in Real-Time with AR
Cameras on phones and tablets are commonly used as mirrors, but on their own, they can’t hold a candle to what the new Beauty Mirror app from ModiFace can do. In addition to serving as a mirror,... [More]
Augmented Reality Makeup Mirrors - Sephora's New 3D Augmented Reality Mirror is a First in Beauty
SCORE: 4.4
Mild 871 Clicks Pub: Jun 4, 14
Augmented Reality Makeup Mirrors
Sephora's New 3D Augmented Reality Mirror is a First in Beauty
Sephora has come out with the first 3D augmented reality mirror. This innovation allows women to see what cosmetics will look like on their faces without having to use testers. A partnership with... [More]
Augmented Nail Art - Metaverse Makeovers' Cool Nail Art is Enhanced with Augmented Reality
SCORE: 2.8
Untested 303 Clicks Pub: Jan 20, 15
Augmented Nail Art
Metaverse Makeovers' Cool Nail Art is Enhanced with Augmented Reality
Without a smartphone in hand, creations from Metaverse Makeovers looks like the kind of cool nail art that most people are familiar with. However, after applying the stick-on nail decals, a phone... [More]