Augmented Construction

Children's creative toys go virtual to encourage development

Implications - As opposed to the typical gaming approach, toy companies are utilizing virtual reality in a way that combines a toy staple with technology: augmented construction toys. Using augmented reality as an enhancement for analog toys such as building blocks or coloring books maintains familiarity. This speaks more honestly to how children play, putting consumer preference above tech capabilities.
SCORE: 4.4
Mild Top 4 Examples: 9,737 Total Clicks May 14 - Jan 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Augmented LEGO Sets - LEGO Fusion Blends Technology with Iconic Building Blocks
SCORE: 4.9
Warm 5,660 Clicks Pub: Jun 20, 14
Augmented LEGO Sets
LEGO Fusion Blends Technology with Iconic Building Blocks
LEGO Fusion is a series of augmented reality toy sets that bring the building blocks to life in an excitingly digital way. As though filling in the gaps that children’s imaginations usually... [More]
AR Coloring Book Apps - The Chromville Augmented Reality Learning App Brings Drawings to Life
SCORE: 4.9
Mild 2,218 Clicks Pub: May 29, 14
AR Coloring Book Apps
The Chromville Augmented Reality Learning App Brings Drawings to Life
Chromville is an augmented reality learning experience by Imascono that mixes traditional writing utensils and paper with virtual technology in the form of an app. Color is the source of power in... [More]
Voice-Designed Clothing Creators - 3M Tape's Scotch Kousaku Designs Garments with Whispers & Shouts
SCORE: 4.1
Mild 1,577 Clicks Pub: Jul 5, 14
Voice-Designed Clothing Creators
3M Tape's Scotch Kousaku Designs Garments with Whispers & Shouts
Paper is fun for kids to play with, but as a company like 3M tape, how can you possibly compete with the many virtual arts and crafts apps out there? For the summer, Sumitomo 3M set up the Scotch... [More]
Virtual Building Block Campaigns - Help the Characters from the LEGO Movie with the Awesome Alliance
SCORE: 2.6
Untested 282 Clicks Pub: May 6, 14
Virtual Building Block Campaigns
Help the Characters from the LEGO Movie with the Awesome Alliance
The LEGO Movie was undoubtedly a huge hit when it came out and to prolong its success, the Awesome Alliance was formed, letting people from all over the world become master builders themselves.... [More]