Unwrapped Play

Packaging no longer holds toys, but becomes the plaything itself

Implications - Interactive packaging is not a new concept; however, a recent development is seen in packaging that is part of the product itself. Mainly focused in the realm of toys, this signifies more than an added benefit, but a reframe of what it means to package something in a sustainable way.
SCORE: 5.3
Warm Top 5 Examples: 61,174 Total Clicks Oct 14 - Jan 15
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DEMOGRAPHICS
Playfully Interactive Packaging - Stafidenios Raisins Turns Packaging into a Toy
SCORE: 7.3
Viral 32,357 Clicks Pub: Oct 2, 14
Playfully Interactive Packaging
Stafidenios Raisins Turns Packaging into a Toy
Stafindenios Raisins have come up with interactive packaging design that will successfully entertain kids—even after the snack is long-gone! Children can be restless and impatient, a fact... [More]
Playful Snack Blocks - Varvara Komarova's Snack Packaging Concept Doubles as a Toy for Kids
SCORE: 6.5
Hot 15,814 Clicks Pub: Jan 12, 15
Playful Snack Blocks
Varvara Komarova's Snack Packaging Concept Doubles as a Toy for Kids
To encourage kids to play and become more mindful of the effect wasteful packaging has on the environment, Varvara Komarova developed this fun snack packaging concept. Named, ‘BOOMASH,’... [More]
Computer Game Cartons - This Pacman Packaging Concept Was Made to Be Playful and Interactive
SCORE: 5.3
Warm 6,388 Clicks Pub: Jan 5, 15
Computer Game Cartons
This Pacman Packaging Concept Was Made to Be Playful and Interactive
While consumers continue to get seduced into the world of all things hi-tech, this Pacman packaging demonstrates an interesting dynamic within the realm of design. Although this project is... [More]
Interactive Record Covers - DJ QBert's Record Cover Plays Songs When Prompted by Touch
SCORE: 4.2
Untested 906 Clicks Pub: Jan 19, 15
Interactive Record Covers
DJ QBert's Record Cover Plays Songs When Prompted by Touch
Now that there are fewer people buying music that comes stored on some sort of a physical device, CD and record cover designs need to be more intriguing and clever than ever before. In this instance,... [More]
Merited Chocolate Packaging - The Merit Chocolate Badges Make Sure You've Earned Your Treat
SCORE: 2.9
Untested 5,709 Clicks Pub: Oct 2, 14
Merited Chocolate Packaging
The Merit Chocolate Badges Make Sure You've Earned Your Treat
The Merit Chocolate Badges by One Long House ensure that you’re deserving of a sweet before you dig in. They say that good things come to those who wait, but even better things come to those... [More]