Trader Joe's Rice Container Concepts are Boldly Branded and Boxed

By: Meghan Young - Jan 21, 2015
References: cargocollective
The Trader Joe's rice packaging series was conceived by designer Miku Yoshikawa. Boxed rather than bagged, it is comprised of three design, each of which are inspired by the different types of rice it holds. Comprised of Indian Basmati, African Oryza Glaberrima and Chinese Aromatic grains, the Trader Joe's rice packaging embraces these exotic cultures wholeheartedly.

Yet what makes the Trader Joe's rice packaging series stand out all the more is the package itself. Once opened up, it expands to make it easier to access the food within. The design of each one turns the food item into a gift that anyone would love to give and receive. Even the pouches contained within are beautifully decorated.