Cruise Campaigning

Brands launch original publicity stunts on bodies of water

Implications - Brands are demanding the attention of consumers with floating activations and publicity stunts that take to bodies of water. As consumers grow immune to traditional advertising mediums such as billboards, many brands are able to succeed in engaging individuals by genuinely surprising them. This shift speaks to the ways in which public and private spaces are being redefined to create memorable brand experiences.
SCORE: 5.4
Warm Top 5 Examples: 13,049 Total Clicks May 15 - Feb 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Floating Market Soda Pop-Ups - The Schweppes Floating Market Has Set Its Sails in Australia
SCORE: 7.2
V. Hot 4,557 Clicks Pub: Aug 27, 15
Floating Market Soda Pop-Ups
The Schweppes Floating Market Has Set Its Sails in Australia
The Schweppes Floating Market is a unique immersive activation launched in Australia by the soda brand. Created by brand activation specialists the Taboo Group, the vibrant pop-up event recreates... [More]
Promotional Floating Accommodations - The Airbnb Floating House Can Be Won for a Single Night
SCORE: 3.5
Warm 4,836 Clicks Pub: May 18, 15
Promotional Floating Accommodations
The Airbnb Floating House Can Be Won for a Single Night
The latest in a long tradition of unique rental-inspired promotional contests, the Airbnb Floating House is available for a one night stay for two lucky winners. Located at Putney Pier in the Thames... [More]
Floating Website Birthday Cakes - The eBay Birthday Cake Floated Down the River Thames
SCORE: 5.8
Warm 2,006 Clicks Pub: Sep 15, 15
Floating Website Birthday Cakes
The eBay Birthday Cake Floated Down the River Thames
A celebration of two decades of existence, a two-tier eBay birthday cake was recently sent down the River Thames in London. A dramatic move from the online retail marketplace, the publicity stunt... [More]
Floating Fast Food Barges - A&W Creates a Floating Restaurant with a Water Accessible Drive Thru
SCORE: 5.2
Warm 1,334 Clicks Pub: Aug 21, 15
Floating Fast Food Barges
A&W Creates a Floating Restaurant with a Water Accessible Drive Thru
It’s not often that you can float through on a raft to pick up a burger from a fast food drive thru, but burger chain A&W recently made it possible thanks to a PR stunt turning the popular... [More]
Branded Powerboat Promotions - The New Cadbury Milk Tray Man Was Revealed in a Powerboat Stunt
SCORE: 3.9
Mild 316 Clicks Pub: Feb 4, 16
Branded Powerboat Promotions
The New Cadbury Milk Tray Man Was Revealed in a Powerboat Stunt
Completing the brand’s four-month search for a new representative, the new Cadbury Milk Tray Man was revealed to be firefighter Patrick McBride. An adventurous and dramatic first delivery saw... [More]
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