Cardboard Couture

Fashion brands find unique ways to use the eco-friendly material

Implications - Many fashion brands are taking advantage of cardboard's status as an eco-friendly material by finding unique ways to use it in their packaging. Not only is cardboard immediately obvious for its eco properties; it's also malleable enough for creative packaging solutions. This shift illustrates that brands are able to leave their creative mark, even while continuing to be sustainable.
SCORE: 6.4
Hot Top 4 Examples: 24,190 Total Clicks Feb 16 - Feb 16
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Transformative Shirt Packaging - This Shirt Packaging Design Changes into a Clothing Hanger
SCORE: 7.4
V. Hot 14,663 Clicks Pub: Feb 3, 16
Transformative Shirt Packaging
This Shirt Packaging Design Changes into a Clothing Hanger
‘Enzo’ is the name of the Box-to-Hanger shirt packaging design concept developed by graphic designer Diana Castaneda. The design addresses a common issue with single-use packaging—... [More]
Cardboard Eyewear Boxes - Portrait Eyewear's Sunglasses Packaging System Embraces Simplicity
SCORE: 6.8
V. Hot 4,452 Clicks Pub: Feb 3, 16
Cardboard Eyewear Boxes
Portrait Eyewear's Sunglasses Packaging System Embraces Simplicity
In order to show off the beauty of its products in an unconventional way, Portrait Eyewear created a distinctive sunglasses packaging system. The eyewear packaging design is made from a simple... [More]
Simplistic Sock Tubes - Mr Gray's Packaging Reiterates Its Straightforward Product Features
SCORE: 6.9
V. Hot 4,204 Clicks Pub: Feb 6, 16
Simplistic Sock Tubes
Mr Gray's Packaging Reiterates Its Straightforward Product Features
In order to communicate the simplicity of its Basic Loafer Socks, Mr Gray chose to use cardboard sock tubes that are adorned only with basic brand and product information. On the front of the tubes,... [More]
Tubular Footwear Packaging - This American Apparel Packaging Uses Eco-Friendly Materials
SCORE: 4.4
Mild 871 Clicks Pub: Feb 3, 16
Tubular Footwear Packaging
This American Apparel Packaging Uses Eco-Friendly Materials
This example of American Apparel packaging is an innovative sustainable concept created by San Francisco-based graphic design student Roger Wang. The unique concept uses a cardboard tube as a vessel... [More]
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