This Organic Packaging Design Emphasizes the Farm of Origin

By: Rebecca Byers - Jun 15, 2015
References: behance.net
Created by Waterloo-based Allysha Bendik, this certified organic packaging design does a great job of highlighting the product's selling point while emphasizing it's freshness.

A simple green paper package, the label is emblazoned with "fresh picked" and highlighting its certified organic designation. The back of the label provides plenty of detailed information about the local farm the product was harvested from, the day it was harvested and is best before by, as well as room for a bit about the brand's sustainable practices.

Notably, the organic packaging design also reduces waste in its simplicity. By helping the consumer imagine the product in their own hands, the carrots are automatically assumed to be as fresh, having presumably just left the hands of the farmer.