Granada Pomegranate's Branding Encourages Sustainability

By: Jana Pijak - Jun 17, 2015
References: behance.net
Granada's pomegranate packaging is eco-friendly and graphically bold. When it comes to most produce containers, plastic is a popular go-to material but can have damaging effects on the environment. These paper-made containers are visually striking and sustainable, featuring Granada Pomegranate's signature branding and logo motifs.

Resembling oversized fruit, this pomegranate packaging features a square design that features a stem handle. Each of Granada's eco-friendly fruit containers preserve its natural product and can be recycled after use, resulting in no harmful effects on our environment.

Contrary to plastic containers and fruit wraps, this sustainable packaging solution illustrates a brand's identity seamlessly and is designed with the earth's best interests in mind. Each of these containers, designed by Richard Wych Hendra of Jakarta, Indonesia also features a practical handle, making them easy to carry.