Analog methods of note-taking differentiate through hyper-niche personalization
Implications - One of the advantages of archiving one's life online is the opportunity to develop a public personal brand. Tying that idea into the more private analog alternative, more hyper-niche notebooks and stationery can be observed. This ties into the consumer desire to live a highly curated life, on and off the Internet.
Workshop Question - How can your brand streamline its products/services, or create a product/service that is highly targeted?
Trend Themes
1. Analog Notebooks - Consumers desire for analog note-taking experiences with personalization and niche personal branding.
2. Combination Notebooks - Combining various activities like adult coloring books, journaling about food experiences, and trying out tattoo designs.
3. Left-handed Stationery - Innovative ideas for left-handed people to have a better writing experience through slant-ruled notebooks.
Industry Implications
1. Stationery - Creating innovative and niche notebooks to allow consumers to express their individuality in a highly curated life.
2. Creative Activities - Designing exciting combinations of various activities like coloring books and note-taking to enhance consumer experiences.
3. Specialized Stationery - Offering specialized stationery like left-handed notebooks to cater to a specific target market.
4 Featured, 32 Examples:
171,820 Total Clicks
Date Range:
Nov 15 — Jan 16
Trending:
Average
Consumer Insight Topics:
