Niche Scrawling

Analog methods of note-taking differentiate through hyper-niche personalization

Implications - One of the advantages of archiving one's life online is the opportunity to develop a public personal brand. Tying that idea into the more private analog alternative, more hyper-niche notebooks and stationery can be observed. This ties into the consumer desire to live a highly curated life, on and off the Internet.
SCORE: 4.8
Mild Top 4 Examples: 4,141 Total Clicks Nov 15 - Jan 16
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Consumer Insight Topics: Art & DesignDesignSpecialHoliday
Left-Handed Notebooks - This Stationary is Specially Designed for Left-Handed People
SCORE: 6.2
Warm 1,418 Clicks Pub: Dec 28, 15
Left-Handed Notebooks
This Stationary is Specially Designed for Left-Handed People
The sustainable stationary design firm ‘Imborrable’ recently launched a Kickstarter campaign for a series of left-handed notebooks. Occidental languages are written from left to right... [More]
Hybrid Coloring Notebooks - This Notebook Has Pages for Taking Notes and Coloring Illustrations
SCORE: 4.3
Warm 1,051 Clicks Pub: Nov 9, 15
Hybrid Coloring Notebooks
This Notebook Has Pages for Taking Notes and Coloring Illustrations
Let your inner child express itself with the ‘Coloring Notebook’ that combines the fun of an adult coloring book with a traditional paper notepad. This clever combination notebook... [More]
Foodie-Focused Notebooks - The 'Tasting Notes' Notebook from Word. Encourages Food Journaling
SCORE: 4.1
Mild 388 Clicks Pub: Dec 10, 15
Foodie-Focused Notebooks
The 'Tasting Notes' Notebook from Word. Encourages Food Journaling
As foodie culture continues to expand with demographics like Millennials, products like the Word. ‘Tasting Notes’ Notebook that look to enhance the experience and ritualize the act of... [More]
Trial Tattoo Journals - The Tattoo Doodle Notebook Lets Consumers Draw on Body Parts to Test Ideas
SCORE: 4.1
Mild 1,284 Clicks Pub: Jan 18, 16
Trial Tattoo Journals
The Tattoo Doodle Notebook Lets Consumers Draw on Body Parts to Test Ideas
For consumers thinking about body art but unsure of their level of commitment, Kelvin Dodds has put together a hip doodle notebook filled with realistic illustrations of the body so consumers can... [More]
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