Essential Mobility

Consumers opt for low radiation smartphones with the bare basics

Implications - As consumers become concerned about the influence of their smartphone use on both their health and relationships, brands are creating tiny, slimmed down mobile devices that forgo data capabilities and complicated features for the bare basics. Emitting lower levels of radiation and lacking the capacity for time-consuming mobile applications, such streamlined smartphones reflect the growing push to "unplug" in the interest of productivity and remaining present in the company of others. This progression is related to the modern consumer interest in achieving a healthy balance regarding technology use for the sake of health and well-being.
SCORE: 7.8
V. Hot Top 4 Examples: 25,966 Total Clicks Nov 14 - Feb 16
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Consumer Insight Topics: TechArt & DesignMobileDesign
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