Added features are added to puzzle pieces for an experiential twist
Implications - As the attention span of youths increasingly diminish, brands are re-designing traditionally straight-forward toys like puzzles with unexpected, experiential elements. Offering more than just cognitive interaction, brands are integrating elements like LED lighting and physical stimulation to not only delight consumers, but also redefine how intellectual games are experienced.
Workshop Question - What could you add to your product or brand to increase the experience or ritual?
Trend Themes
1. Experiential Puzzle Toys - Brands are re-designing toys like puzzles with unexpected, experiential elements to redefine how intellectual games are experienced.
2. Gaming Puzzle Toys - Toys like Puzzlets give kids coding and game development skills, bringing old school puzzles into the technology age.
3. Mechanical 3D Puzzles - Wooden toy sets like the Ukrainian Gear offer an added challenge of putting together a mechanical structure that challenges both the mind and intellect.
Industry Implications
1. Toy Industry - Brands can create puzzles with experiential elements that offer consumers a more engaging experience.
2. Education Industry - Educational STEM toys like Puzzlets can provide hands-on learning experiences that build confidence and develop coding, game development, and problem solving skills.
3. Gift Industry - Customizable, unique puzzles like the Ukrainian Gear can provide creative and personalized gifting options for consumers.
6 Featured, 51 Examples:
215,000 Total Clicks
Date Range:
Sep 15 — Apr 16
Trending:
Average
Consumer Insight Topics:
