Digitized Creativity

Kids turn to online apps and digital tools for imaginative exploration

Implications - Moving beyond pen and paper, kids are turning to online tools and apps for a more streamlined form of creative expression. Realizing the ever-increasing use of technology among kids, brands are leveraging the power of digital engagement to not only interact with children in an approachable manner, but also create a more convenient way for young consumers to expand their creative minds.
SCORE: 6
Warm Top 5 Examples: 7,006 Total Clicks Jul 15 - Jan 16
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DEMOGRAPHICS
Kids' Educational eWriters - Boogie Boards Teach Kids to Write and Count with Digital Tracing
SCORE: 7
Hot 2,360 Clicks Pub: Oct 27, 15
Kids' Educational eWriters
Boogie Boards Teach Kids to Write and Count with Digital Tracing
Boogie Boards are the tracing paper for this generation of digital children, but with the added advantage of an Internet’s worth of virtual education content. Boogie Boards has already had... [More]
Augmented Coloring Books - 'Crayonpang' Adds Animation and Mobility to Each Colorful Drawing
SCORE: 5.8
Warm 1,823 Clicks Pub: Jul 20, 15
Augmented Coloring Books
'Crayonpang' Adds Animation and Mobility to Each Colorful Drawing
This new colorful drawing tool works like an average coloring book, but when paired with the unique Crayonpang app, each drawing is brought to life on the screen. However, the coloring book and app... [More]
Colorful Play Tablets - Boogie Board's Scribble n' Play eWriter Lets Kids Doodle in Color
SCORE: 6.4
Warm 2,293 Clicks Pub: Jan 27, 16
Colorful Play Tablets
Boogie Board's Scribble n' Play eWriter Lets Kids Doodle in Color
At CES 2016, Boogie Board expanded its line of innovative eWriter devices by introducing the Scribble n’ Play. With Colorburst technology, Boogie Board is able to bring the vivid colors of a... [More]
Augmented Reality Coloring Books - Disney's New App Will Make a Child's Artwork 3D
SCORE: 4.9
Mild 363 Clicks Pub: Oct 5, 15
Augmented Reality Coloring Books
Disney's New App Will Make a Child's Artwork 3D
Disney is developing augmented reality coloring books to better the brand to young digital natives. Although coloring books are a perfect way for a child to express their imagination and creativity,... [More]
Imaginative Play Apps - IKEA Partnered with DreamWorks to Showcase Its New LATTJO Play Collection
SCORE: 4.7
Untested 167 Clicks Pub: Oct 28, 15
Imaginative Play Apps
IKEA Partnered with DreamWorks to Showcase Its New LATTJO Play Collection
IKEA has a new play collection full of toys, costumes and a corresponding app to spark parents and kids’ imaginations and encourage them to play together. To entertain and advertise ‘... [More]
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